Product Type: Market Research Report
Published by: Plunkett Research, Ltd.
Published: August 2007
Product Code: R207-303Description 'This summary contains complete trends chapters excerpted from Plunkett's Advertising & Branding Industry Almanac 2007. It includes our analysis of the major trends from Overall Advertising Budgets are Growing Again, While Online Advertising Soars, to Billboards Go Digital, to Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated. In addition, we provide a comprehensive profile of Omnicom Group, Inc (OMC), including company contact information, financials, geographical locations, executive contacts and a detailed research analysis. Wield this tool for strategic planning, business development, or industry analysis.Table of Contents
- 1) Introduction to the Advertising and Branding Industry
- 2) Advertising/PR Agency Consolidation and Globalization
- 3) Media Consolidation and Globalization
- 4) Overall Advertising Budgets are Growing Again, While Online Advertising Soars
- 5) Online Advertising Comes of Age
- 6) Google Ventures Beyond Online Advertising
- 7) Last Mile Challenges Tumble; Mass Broadband Markets Emerge
- 8) Television Attempts to Evolve to Face New Challenges
- 9) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market
- 10) DVR Market Evolves/Time-Shifting Becomes Widespread
- 11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
- 12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
- 13) Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers
- 14) Billboards Go Digital
- 15) Location-Based Advertising and Advertising on Cell Phones Take Hold
- 16) Alternative Media Sometimes Work Wonders/Viral Marketing Grows
- 17) Branding: Private Label Merchandise Gains Ground
- 18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for
- Advertisers and Marketers
- 19) Hispanic Market Gets Growing Focus
- 20) Ad Market in China Booms
- Company Profile on Omnicom Group, Inc.
- Industry Statistics Overview
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