Product Type: Market Research Report
Published by: Plunkett Research, Ltd.
Published: March 2008
Product Code: R207-350Description Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You’ll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
*Clients who purchase the online download version of this report should use the form provided in the report to receive the database of leading companies on CD-ROM. Table of Contents
- A Short Advertising & Branding Industry Glossary
- Introduction
- How To Use This Book
- Chapter 1: Major Trends Affecting the Advertising & Branding Industry
- 1) Introduction to the Advertising and Branding Industry
- 2) Advertising/PR Agency Consolidation and Globalization
- 3) Media Consolidation and Globalization
- 4) Overall Advertising Budgets are Slowing, While Online Advertising Remains Strong
- 5) Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market
- 6) Google Ventures Beyond Online Advertising
- 7) Google Dominates Online Video Advertising
- 8) Last Mile Challenges Tumble; Mass Broadband Markets Emerge
- 9) Television Attempts to Evolve to Face New Challenges
- 10) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market
- 11) DVR Market Evolves/Time-Shifting Hurts Advertisers
- 12) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
- 13) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
- 14) Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers
- 15) Billboards Go Digital
- 16) Location-Based Services (LBS) and Advertising on Cell Phones Take Hold
- 17) Alternative Media Sometimes Work Wonders/Viral Marketing Grows
- 18) Branding: Private Label Merchandise Gains Ground
- 19) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
- 20) Hispanic Market Gets Growing Focus
- 21) Ad Market in China Booms
- Chapter 2: Advertising Industry Statistics
- Advertising & Branding Industry Overview
- Top Global Media & Entertainment Companies: 2008
- Advertising Revenue Outlook, U.S.: 2008
- National & Local Advertising Growth, U.S.: 2006-2007
- Estimated Annual U.S. Advertising Expenditures: 2001-2007
- Advertising Expenditure Percent Changes by Product, U.S.: 2006-2007
- Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006
- Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2007
- Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2006-2007
- Average Circulation of the Top 25 U.S. ABC Magazines, Through June 2007
- Top 50 Magazine Advertisers, Rate Card Reported Spending: 2007
- Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming:
- Estimated Sources of Revenue, U.S.: 2004-2006
- Number & Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2008
- Internet Service Providers: Estimated Revenue & Expenses, U.S.: 2004-2006
- Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006
- Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S.
- Worldwide Advertising Revenue: 1990-2008
- Chapter 3: Advertising & Branding Industry Contacts
- Addresses, Telephone Numbers and World Wide Web Sites
- Chapter 4: THE ADVERTISING 400:
- Who They Are and How They Were Chosen
- Industry List, With Codes
- Index of Rankings Within Industry Groups
- (The firms grouped by industry, and ranked by sales and profits)
- Alphabetical Index
- Index of Headquarters Location by State
- Index of Headquarters Location by Country
- Index by Regions of the U.S. Where the Firms Have Locations
- Index by Firms with International Operations
- Individual Profiles on each of THE ADVERTISING 400
- Additional Indexes
- Index of Hot Spots for Advancement for Women/Minorities
- Index by Subsidiaries, Brand Names and Affiliations
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