Product Type: Market Research Report
Published by: Plunkett Research, Ltd.
Published: March 2008
Product Code: R207-351Description Excerpted from Plunkett's Advertising & Branding Industry Almanac, this summary presents analysis of the industry from advertising agency and media consolidation to the challenges facing advertisers. This market research tool includes our coverage of the major trends affecting the industry such as: Overall Advertising Budgets are Slowing, While Online Advertising Remains Strong, Television Attempts to Evolve to Face New Challenges, Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar, and Branding: Private Label Merchandise Gains Ground. In addition, we provide major statistical tables covering the industry, from national advertising growth, U.S. 2006-2007 to estimated U.S. annual advertising expenditures.
Table of Contents
- Chapter 1: Major Trends Affecting the Advertising & Branding Industry
- 1) Introduction to the Advertising and Branding Industry
- 2) Advertising/PR Agency Consolidation and Globalization
- 3) Media Consolidation and Globalization
- 4) Overall Advertising Budgets are Slowing, While Online Advertising Remains Strong
- 5) Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market
- 6) Google Ventures Beyond Online Advertising
- 7) Google Dominates Online Video Advertising
- 8) Last Mile Challenges Tumble; Mass Broadband Markets Emerge
- 9) Television Attempts to Evolve to Face New Challenges
- 10) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market
- 11) DVR Market Evolves/Time-Shifting Hurts Advertisers
- 12) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
- 13) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
- 14) Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers
- 15) Billboards Go Digital
- 16) Location-Based Services (LBS) and Advertising on Cell Phones Take Hold
- 17) Alternative Media Sometimes Work Wonders/Viral Marketing Grows
- 18) Branding: Private Label Merchandise Gains Ground
- 19) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and
- Marketers
- 20) Hispanic Market Gets Growing Focus
- 21) Ad Market in China Booms
- Chapter 2: Advertising Industry Statistics
- Advertising & Branding Industry Overview
- Top Global Media & Entertainment Companies: 2008
- Advertising Revenue Outlook, U.S.: 2008
- National & Local Advertising Growth, U.S.: 2006-2007
- Estimated Annual U.S. Advertising Expenditures: 2001-2007
- Advertising Expenditure Percent Changes by Product, U.S.: 2006-2007
- Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006
- Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2007
- Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2006-2007
- Average Circulation of the Top 25 U.S. ABC Magazines, Through June 2007
- Top 50 Magazine Advertisers, Rate Card Reported Spending: 2007
- Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming:
- Estimated Sources of Revenue, U.S.: 2004-2006
- Number & Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2008
- Internet Service Providers: Estimated Revenue & Expenses, U.S.: 2004-2006
- Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006
- Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S.
- Worldwide Advertising Revenue: 1990-2008
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