barriers to development and growth drivers.
Table of Contents
Introduction
1. E-learning: market concepts and characteristics
1.1. What is e-learning?
1.1.1. From traditional face to face training to e-learning
1.1.2. The main components of e-learning
. Synchronous training
. Asynchronous training
. Self-training
1.1.3. ITT’s contribution to training
. The benefits of e-learning for learners
. The benefits of e-learning for trainers
. The benefits of e-learning for companies
1.2. Players present in the market
1.2.1. Players with e-learning offerings
. Technology providers
. Content publishers
. Service providers
1.2.2. Different market sectors
. The general education market
. The company training market
. The continuous training market
1.3. General background
1.3.1. The training market
. The company training market
. The continuous training market
. The general education market
1.3.2. The Internet market
. The education sector
. The company sector
. The general public
1.3.3. The e-learning market
. The e-learning market in the United States
. The e-learning market in Europe
2. Analysis of offerings
2.1. Description of different types of content
2.2. Description of different types of services
2.2.1. Course distribution
2.2.2. Web site creation
2.2.3. T
2.2.4. Certification
2.2.5. Educational resources
2.2.6. Hosting
2.2.7. Consulting services
2.2.8. Maintenance services
2.2.9. Community tools
2.2.10. Customised content development
2.2.11. Assessment tools
2.2.12. Training portals
3. Analysis of players’ strategies
3.1. Key play
AUR
BLACKBOARD
CLICK2LEARN.COM
D
DOCENT
GROUPE ENI
GLOBAL KNOWLEDGE NETWORK
HARCOURT GENERAL, INC
IBM
KNOWLEDGEPOOL
LEARN2.COM
M2S
MAC GRAW HILL EDUCATION
MENTERGY
PEARSON EDUCATION
SABA SOFTWARE
SKILLSOFT
SMARTFORCE
THOMSON LEARNING
VIVENDI UNIVERSAL PUBLISHING
3.2. Transversal analysis of offering strategies
3.2.1. Positioning in the value chain
3.2.2. Services offering
3.2.3. Partnership and acquisitions strategy
3.2.4. Geographical coverage
3.2.5. The financial situation of the market leaders
4. Risks and opportunities: barriers to development and growth factors in the
e-learning market
4.1. The main barriers to market development
4.1.1. Reluctance to adopt the e-learning model
4.1.2. Mixed markets and a lack of transparency in the offering
4.1.3. Financial fragility in the market
4.1.4. Copyright management issues
4.1.5. A lack of established norms and standards
4.2. The main growth factors in the market
4.2.1. IT equipment and Internet connection rates
4.2.2. The deployment of broadband access
4.2.3. Cost-savings versus traditional training methods
4.2.4. Social change
Cinar Corporation
CollegeClub.com, Inc.
CollegeLink.com Inc.
Convene
Digital Concepts
EarthWalk Communications
Ecampus.com, Inc.
eCollege.com
Edmark Corporation
Embark.com, Inc
Embanet Corporation
eMind.
Epic Learning
e-Tutor
FamilyEducation Network
FastWeb
Fatbrain.com, Inc.
FIRE Online Training
Funschool
GoCampus
Hungry Minds, Inc
OnlineLearning.net
Oz new media
Pa
Pathlore Software
Powerschool
ProsoftTraining.com
Provant, Inc
Riverdeep Group plc
rStar Corporation
RWD Technologies, Inc
Scholastic Corporation
SI
SIRS Publishing, Inc
SkillSoft Corporation
SmartPlanet.com
SoftBook Press, Inc
Student Advantage, Inc
SuccessFactors
Teachers.Net
Teletraining Institute
THINQ Learning Solutions Inc
Tutor.com
Vcampus Corporation
Versity.com
Virtual Learning Technologies
WebED
YouthStream Media Networks, Inc.
ZD Education
Table of illustrations
Table 1: Reference points for the stock market flotation of e-learning companies
Table 2: Core competences and breakdown of activities based on the value chain
Table 3: The main barriers to development and growth factors for e-learning
Table 4: Main features of traditional face to face training and e-learning
Table 5: Number of primary and secondary schools and training colleges in various European
countries
Table 6: Growth in the percentage of organisations with broadband Internet access in Europe
Table 7: Growth in the number of business and residential broadband subscribers in the USA
Table 8: Growth in the percentage of households with Internet access in Europe
Table 9: Growth in the percentage of households with Internet access in the USA
Table 10: Growth in the percentage of households with broadband Internet access in Europe
Table 11: Description of different types of e-learning services
Table 12: Presentation of key players
Table 13: The core competences of leading players in the e-learning market
Table 14: Breakdown of business activities according to their position in the value chain
Table 15: The main services offered by the leading players in e-learning
Table 16: The main acquisitions by profiled players
Table 17: The internationalization of leading players in the e-learning market
Table 18: Some financial data
Table 19: Growth in the number of broadband subscribers in Europe and the USA
Table 20: Growth in the number of professional and residential broadband subscribers in the USA
Table 21: Comparaison des principales technologies large bande concurrentes
Table 22: Positioning of broadband technologies according to application types
Table 23: The educational and cultural software market
Figure 1: The business e-learning market in the United States (in millions of USD)
Figure 2: Breakdown of the e-learning market in Europe (in millions of Euros)
Figure 3: Positioning of e-learning
Figure 4: The U.S. training and education market in 2000 (in billions of USD)
Figure 5: Breakdown of the e-learning market in the United States
Figure 6: The company e-learning market in the United States (in millions USD)
Figure 7: Breakdown of the e-learning market in Europe (in millions EUR)
Figure 8: Subject matter of online training courses in the USA in 2001
Figure 9: Topics of online training courses in Europe in 2001
Figure 10: Comparative growth in revenues generated by various training content in the USA
Figure 11: Comparative growth in revenues generated by various training content in Europe
Figure 12: Example of an online training course by learn2.com
Figure 13: Example of a tutorial service on the Tutornet web site
Figure 14: Example of community tools on the Click2learn web site
Figure 15: Example of Correct Question Wizard representing assessment of a training course on
Intellinex.
Figure 16: SmartPlanet, an example of an online training portal
Figure 17: Development in e-learning platform objectives
Figure 18: Breakdown of Internet-users by region in 2003
Figure 19: The penetration rate for PCs in households in 2000 and 2001
Figure 20: Internet Growth in Western Europe and Scandinavia
Figure 21: Internet penetration rates in Europe in 2001 (as a % of the population)
Figure 22: Growth in Internet penetration rates in North and Latin America
Figure 23: Percentage of companies with an Internet connection in Q1 of 2000
