Product Type: Market Research Report
Published by: IDATE
Published: June 2001
Product Code: R221-115Description Analysis of satellite’s place on the various television markets around the world, based on national end market forecasts and examination of the strategies being deployed by the sector’s leading players.
- Current state of end markets: national market forecasts for homes equipped, subscribing homes, satellite’s share of pay-TV markets, etc.
- Service offerings: description of satellite TV offers (subscription bouquets, free to air channels, VOD, PPV, PVR, etc.).
- Leading operators: identification of the key players in North America, Latin America, Asia, and Europe, and analysis of their strategies.
- A comparison of satellite vs. competing technologies: understanding satellite’s economy and the advantages it has over cable and terrestrial broadcasting.
- Challenges: growth of capacity demand, development of the digital equipment market, TV’s share of new services, evolution of capacity providers’ and satellite bouquets’ strategies etc.
Table of Contents 1. Satellite’s place on the television market
2. Framework data
2.1. The level of satellite reception equipment in homes
2.1.1. TV equipment
2.1.2. TV homes equipped for satellite reception
2.1.3. Comparative growth of satellite equipment and cable connection in TV homes
2.2. The pay-TV market
2.2.1. Growth of subscriptions to a satellite bouquet
2.2.2. Rate of TV home subscription to a satellite bouquet
2.2.3. Satellite’s commercial performance
2.2.4. Satellite competing with cable and digital terrestrial
2.3. Subscriptions to a digital bouquet: satellite’s weight drops
2.3.1. Penetration of digital satellite offers
2.3.2. Satellite competing with other digital broadcasting platforms
2.3.3. In conclusion
3. Strategies deployed by satellite bouquets and channels
3.1. Satellite TV offers
3.1.1. Free to air satellite services
3.1.2. Pay audiovisual services: pay-TV bouquets
3.1.3. Interactive TV services
3.2. Strategies of the market’s leading players
3.2.1. Satellite pay-TV’s top players
3.2.2. What strategy for satellite’s leading free to air players?.
4. Strategies deployed by satellite capacity providers
4.1. The services marketed to broadcasters
4.1.1. DTH services
4.1.2. TV contribution links
4.1.3. SNG and special events
4.2. Leading players’ market strategies
4.2.1. Positioning on the value chain: specificities of American operators
4.2.2. The privatisation of Eutelsat and Intelsat
4.2.3. Geographic positioning: a key commercial challenge
4.2.4. The offers’ strategies
4.2.5. Two strategic paths of development: internal growth and external growth
5. Uncertain profitability for capacity providers
5.1. Some financial indicators of satellite operators’ profitability
5.2. Increasing development of alternative solutions
5.2.1. Technical efficiency
5.2.2. Commercial and economic efficiency
5.3. Channels’ and satellite bouquets’ financial woes
5.3.1. Channels’ economy
5.3.2. Bouquets’ economy
5.4. Market forecasts
5.4.1. The model’s structure
5.4.2. Principal hypotheses
5.4.3. Results.
6. Key challenges for satellite operators on television markets
6.1. Risk factors facing satellite operators
6.1.1. Increasing development of alternative solutions
6.1.2. The migration from analogue to digital.
6.2. Market development factors for satellite operators
6.2.1. Technological progress
6.2.2. The development of new services associated with TV broadcasting
Annex 1: Satellite pay TV operators
Echostar Communications Corp.
Hughes Electronics
DirecTV
DirecTV Latin America
News Corporation
BSkyB.
Sky Latin Am
SKY PerfecTV!
Vivendi Universal
Canal Satellite
Annex 2: Satellite operato
AsiaSat
Eutelsat
Intelsat
Loral Skynet.
PanAmSat
SES Global
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