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Satellite operators facing new changes in the TV marketsProduct Type: Market Research ReportPublished by: IDATE Published: July 2003 Product Code: R221-127 Description Thanks to its technical features, satellite was able to swiftly become a prominent platform for broadcasting
televised programmes into viewers’ homes. Broadcasting TV programmes and associated services, such as
enhanced TV and interactive services, remain the core of satellite operators’ business on the consumer market.
This study will pinpoint recent developments and the driving trends on television markets, both in terms of
satellite’s prominence on national TV and video markets, and of the strategies deployed by the channels and pay-TV
packages being broadcast via satellite, and will analyse the repercussions for the satellite industry itself.
Satellite operators’ provision of capacity for TV broadcasting will be examined for all of the world’s regions
(Europe, Asia and North America), but will focus on the Direct to the Home (DTH) segment, thus excluding the
business TV market, the special events broadcasting and cable network head end feed markets.Table of Contents 1 Satellite’s prominence in the audiovisual landscape 1.1. State of affairs in Europe 1.1.1. France State of the audiovisual landscape Terrestrial TV Cable television TV on DSL Satellite TV Satellite’s prominence on the TV landscape Satellite’s prominence on the reception equipment market Satellite’s prominence on the pay-TV market Satellite’s prominence on the digital television market 1.1.2. The United Kingdom State of the audiovisual landscape Terrestrial TV Cable television TV on DSL Satellite TV Satellite’s prominence on the TV landscape Satellite’s prominence on the reception equipment market Satellite’s prominence on the pay-TV market Satellite’s prominence on the digital television market 1.1.3. Italy State of the audiovisual landscape Terrestrial TV Cable television TV on DSL Satellite TV Satellite’s prominence on the TV landscape Satellite’s prominence on the reception equipment market Satellite’s prominence on the pay-TV market Satellite’s prominence on the digital television market 1.1.4. Germany State of the audiovisual landscape Terrestrial TV Cable television TV on DSL Satellite TV Satellite’s prominence on the TV landscape Satellite’s prominence on the reception equipment market Satellite’s prominence on the pay-TV market Satellite’s prominence on the digital television market 1.1.5. Spain State of the audiovisual landscape Terrestrial TV Cable television Television on DSL Satellite TV Satellite’s prominence on the TV landscape Satellite’s prominence on the reception equipment market Satellite’s prominence on the pay-TV market Satellite’s prominence on the digital television market 1.1.6. Comparative analysis of Europe’s largest satellite TV markets Satellite's prominence on the reception equipment market Satellite’s prominence on pay-TV markets Satellite’s prominence on the digital TV market 1.1.7. Satellite’s prominence in the 15 European Union countries Satellite’s prominence on the reception equipment market Satellite’s prominence on the pay-TV market Satellite’s prominence on the digital television market 1.2. State of affairs in North America 1.2.1. The United States State of the audiovisual landscape Terrestrial TV Cable television Television on DSL Satellite TV Satellite’s prominence on the TV landscape Satellite’s prominence on the reception equipment market Satellite’s prominence on the pay-TV market Satellite’s prominence on the digital TV market 1.2.2. Canada Terrestrial TV Cable TV Television on DSL Satellite TV 1.3. State of affairs in Asia 1.3.1. Japan State of the audiovisual landscape Terrestrial TV Cable television TV on DSL Satellite TV Satellite’s prominence on the TV landscape Satellite’s prominence on the reception equipment market Satellite’s prominence on the pay-TV market Satellite’s prominence on the digital TV market 1.3.2. China Terrestrial TV Cable television Satellite TV 1.3.3. India Terrestrial TV Cable television Satellite TV 2 Organization and evolution of TV markets, and the leading players’ strategies 2.1. Features of satellite TV offers 2.1.1. Europe Broadcasting TV programmes via satellite Free to Air satellite TV services Digital satellite pay-TV packages Interactive TV services The leading types of services Analysis of the leading markets 2.1.2. The United States Broadcasting TV programmes via satellite Free to Air satellite TV services Digital satellite pay-TV services Interactive TV services Structural analysis of the American interactive TV market Features of the interactive TV services offering 2.1.3. Japan Broadcasting TV programmes via satellite Free to Air satellite TV services Digital satellite pay-TV services Interactive TV services 2.2. The leading players’ dominant strategies 2.2.1. Europe TV channel operators Satellite pay-TV packages The market’s concentration Bouquet seeks new subscribers Interactive service operators 2.2.2. United-States TV channel operators Satellite bouquets Failed merger between Dish Network and DirecTV Bouquets seeking to woo new subscribers Interactive service operators 2.2.3. Japan TV channel operators Satellite bouquets 3 Challenges and strategies of the television market’s key players 3.1. The market’s risk and development factors 3.1.1. Risk factors for satellite operators Growing prominence of alternative solutions A heavyweight competitor: cable An improbable rival: DTT A new contender: DSL Satellite channels’ and services’ financial woes Concentration of digital packages Speciality channels’ financial crisis The migration from analogue to digital 3.1.2. Market development factors Technological progress Technological progress in satellite broadcasting Technological advances in equipment The development of new services associated with TV broadcasting Slow start for the interactive TV market Growth relay for the satellite capacity provision market The development of local channels broadcast via satellite and of high definition TV in the US The local TV market in the US Development of HDTV 3.2. Leading satellite operators’ predominant strategy 3.2.1. Financial status Economic performance Financial structure 3.2.2. Strategies on TV markets Coverage strategy Global operators Regional operators Strategic positioning on the value chain 3.3. Satellite development outside the TV market 3.3.1. Broadband access to the web via satellite In the US In Europe 3.3.2. Other satellite services Mobile services via satellite Satellite radio 4 Market forecasts 4.1. Methodology 4.1.1. Principal hypotheses 4.1.2. Establishing market growth scenarios 4.2. Forecast number of channels and interactive services 4.2.1. Europe Worst case scenario Best case scenario 4.2.2. The United States Worst case scenario Best case scenario 4.2.3. Japan Worst case scenario Best case scenario 4.3. Evaluation of the satellite capacity market dedicated to TV 4.3.1. Europe Worst case scenario Best case scenario 4.3.2. The United States Worst case scenario Best case scenario 4.3.3. Japan Worst case scenario Best case scenario 4.3.4. Summary Annex 1: Satellite bouquet operators BSkyB CanalSatellite DirecTV Echostar Communications Corp/Dish Network SKY PerfecTV! Annex 2: Satellite capacity providers AsiaSat Eutelsat Intelsat JSAT Loral Skynet PanAmSat SES GLOBAL Annex 3: State of the satellite industry Annex 4: Countries included in the market forecasts for the European zone |
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