Product Type: Market Research Report
Published by: IDATE
Published: July 2007
Product Code: R221-175Description Podcast offers on the net have particularly improved over the last few months. Early 2007, the number of podcasts on the World Wide Web was estimated at over 100,000, when only two years ago, there were less than 10,000. Based on technologies, tools and equipment designed by computer, Internet and CE experts, podcasting has whet the appetite of the majority of media veteran players and appears to have won the popularity vote among web users.
Nonetheless, new technology is spouting and coming up against fierce competition from other media players (downloading applications, mobile TV and radio) who pursue similar objectives. This report aims to gain a better grasp of what this new technology actually involves, the (current and potential) market that it represents as well as the strategic developments that this market could pose for media and telecom players.Table of Contents - 1. Introduction
- 2. What is podcasting?
- 2.1. Definition
- Technical definition
- An entirely separate media?
- 2.2. Tools, technologies and applications
- 2.2.1. How to create and publish podcasts
- 2.2.2. How to listen to and view podcasts
- Podcast aggregators
- Digital players
- 3. Podcasting: a fad or an emerging market?
- 3.1. Characteristics of podcast offers on the Net
- 3.1.1. Podcast offers are soaring
- 3.1.2. Highly diversified offers
- 3.1.3. Increasingly varied ways to access podcast offers
- Podcast directories
- Podcast aggregators
- Video aggregators
- Other reader tools
- 3.2. Observations in the world of podcasting
- Podcast user profiles at the end of 2006
- How is podcasting being used?
- Digital player equipment levels and usage
- 3.3. The podcasting economy
- 3.3.1. Areas of podcasting application
- 3.3.2. Podcasting business models
- Costs to create and distribute podcasts
- Are there financing opportunities for podcasts?
- 4. Development prospects for podcasting in the medium term
- 4.1. Anticipated trends
- Some progress made in PC/PMP synchronization
- Portable multimedia players and “smartphones”: increasingly high quality devices
- Podcasts: real multimedia
- Mobile podcasting
- Should there be a link between podcasting and P2P?
- 4.2. Development factors and roadblocks
- Licenses required for copyrights and related rights
- Measuring the podcast audience: a tough but necessary task
- Perfecting advertising techniques
- A market driven by offers from major media players
- Making podcasts easier to use: a requirement…
- 4.3. Development prospects from now until 2012
- Podcasting’s key differentiators in the content distribution market
- Changes in the ecosystem
- Podcasting roadmap
- 4.4. Conclusion: Podcasting market opportunities
- Reality check: What is the podcasting advertising potential?
- Podcasting as a concept rather than a service
- A window of opportunity in a long-term strategy
- Tables and Figures
- Table 1: Different iPod models
- Table 2: Number of podcasts produced by country at the end of 2006
- Table 3: Examples of podcast directories
- Table 4: Examples of video podcast directories
- Table 5: Examples of podcast aggregators
- Table 6: Major video-centric RSS readers
- Table 7: Examples of digital media players and PMP available on the market at the end of 2007
- Figure 1: Podcasting cycle
- Figure 2: iTunes interface to read podcasts
- Figure 3: FeedBurner Managed Podcast and Videocast Feeds
- Figure 4: Thematic podcasts monitored by FeedBurner
- Figure 5: iTunes Store/Podcast home page
- Figure 6: Podemus’ home page
- Figure 7: Google Reader
- Figure 8: FireANT, video RSS aggregator dedicated to vlogging
- Figure 9: European Internet activities in 2005
- Figure 10: United States: interest in new audiovisual equipment
- Figure 11: Annual worldwide sales of iPods
- Figure 12: United States: iPod penetration by age group
- Figure 13: Penetration of digital hard disk audio video players into households in the United States
- Figure 14: 3G telephone penetration
- Figure 15: Percentage of media budgets allocated to new media by American advertisers
- Figure 16: MobilCast software/service interface
- Figure 17: The widget Odeoplayer for Mac OS
- Figure 18: Key podcasting characteristics
- Figure 19: Changes in the podcasting ecosystem
- Figure 20: Podcasting roadmap
- Figure 21: Evaluation of potential podcast advertising in the Europe of the 25
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