World Television Market - Analysis

IDATE’s study, “The World Television Market” presents an analysis of the main segments of the television industry (commercial, public and paid television) for the primary markets, the strategy of the major media companies, key trends and 5 year forecasts.

The world television market has undergone abrupt and extensive disruption due to rapid changes in the technological landscape that have rendered programme branding and broadcasting commonplace, questioned programming linearity and chain of rights while encouraging the expansion of new consumer habits. In parallel, new players have also appeared which, up until now, were not part of the audiovisual sector.

These major changes have not disrupted in the short term the organization and economic models of incumbent media companies, which can still count on the power of their brands to attract and retain viewers' loyalty.

However, the future appears to be increasingly uncertain as network digitisation continues and reception equipment diversifies and becomes personalised: explosion of programming logic, rapid expansion of new consumption methods, especially among the younger generation, investments by new entrants that are often very powerful (telecom operators, Internet giants, etc.). These disruptions should result in changes in programmes and channel programming as well as distribution methods and economic models to adapt to the new audiovisual consumption needs.

This new television landscape, which is changing before our very eyes, is at the heart of this study which, for the 18th consecutive year, offers an accurate and consistent review of data and key questions on the topic, with constant care to facilitating access updated information.

1. The audiovisual groups: the various powers

1.1. The 30 leading groups on the audiovisual market

1.2. A steady growth in 2006

1.3. Different profitability for the audiovisual companies

1.4. Free television channels

1.5. The pay television operators

2. The strategic moves of the operators in 2006

2.1. Selected events 2006-Q1 2007

2.2. Trend 1: The boundary between commercial and pay TV is becoming blurred

2.3. Trend 2: Historical operators launching more and more channels

2.4. Trend 3: increased effort to diversify to the Internet

2.5. Trend 4: refocusing, consolidation and clarification of companies

2.6. Trend 5: A limited, yet growing internalization of the European and American audiovisual groups

List of Tables and Figures

Table 1 The thirty world leading audiovisual firms per 2006 turnover

Table 2 2005 turnover growth of the 30 world leading firms

Table 3 2006 profitability of the 30 world leading firms

Table 4 Evolution of the audience shares of some of the television groups

Table 5 Performances of the main television public services

Table 6 2005 performances of the main commercial television groups

Table 7 2006 performances of the main pay television groups

Table 8 Economic indicators of some pay television operators

Table 9 Percentage of turnover generated in the United States by the major American media companies

Table 10 International Business of the major media companies

Figure 1 Combined performance of the 30 largest global companies in 2005 and 2006

Figure 2 Audiovisual turnover and growth for the 30 largest worldwide companies

Figure 3 Audiovisual turnover and profitability for the 30 largest worldwide companies