The U.S. Pet Food Market

• Analysis And Summary:
  
• Introduction
  
• Methodology
  
• Sales Trends
  
• Market Composition
  
• Market Environment
  
• Industry Structure
  
• The Consumer

Section II: The Overall U.S. Market For Pet Foods

• Analysis And Summary:
  
• Manufacturers’ Sales: Historical
  
• Overall Sales
  
• Dog Food
  
• Cat Food
  
• Other Pet Foods
  
• Manufacturers’ Sales: Forecast
  
• Overall Sales
  
• Dog Food
  
• Cat Food
  
• Other Pet Foods
  
• Retail Sales: Historical
  
• Overall Sales
  
• Dog Food
  
• Cat Food
  
• Other Pet Foods
  
• Retail Sales: Forecast
  
• Overall Sales
  
• Dog Food
  
• Cat Food
  
• Other Pet Foods
  
• Market Composition: By Product Category
  
• Market Composition: By Distribution Channel
  
• Marketer Rankings
  
• New Product Trends
  
  
  
• Tables:
  
• U.S. Manufacturers’ Sales Of Pet Food, By Category
  
• Projected U.S. Manufacturers’ Sales Of Pet Food, By Category
  
• U.S. Retail Sales Of Pet Food, By Category
  
• Projected U.S. Retail Sales Of Pet Food, By Category
  
• Product Mix Of The U.S. Retail Pet Food Market
  
• Projected Contribution To Pet Food Retail Sales, By Category And
  
• Segment
  
• U.S. Retail Sales Of Dog And Cat Food, By Outlet
  
• Retail Market For Dog And Cat Food, By Company
  
• Number Of New Pet Food Product Introductions
  
• Selected New Pet Food Product Introductions

Section III: The U.S. Dog Food Market

• Analysis And Summary:
  
• Manufacturers’ Dog Food Sales: Historical
  
• Overall Sales
  
• Canned Dog Food
  
• Dry Dog Food
  
• Dog Treats
  
• Soft-Dry Dog Food
  
• Semimoist Dog Food
  
• Manufacturers’ Dog Food Sales: Forecast
  
• Overall Sales
  
• Canned Dog Food
  
• Dry Dog Food
  
• Dog Treats
  
• Soft-Dry Dog Food
  
• Semimoist Dog Food
  
• Retail Dog Food Sales: Historical
  
• Overall Sales
  
• Canned Dog Food
  
• Dry Dog Food
  
• Dog Treats
  
• Soft-Dry Dog Food
  
• Semimoist Dog Food
  
• Retail Dog Food Sales: Forecast
  
• Overall Sales
  
• Canned Dog Food
  
• Dry Dog Food
  
• Dog Treats
  
• Soft-Dry Dog Food
  
• Semimoist Dog Food
  
  
  
• Dog Food Market Composition: By Product Segment
  
• Brand Shares
  
• Canned Dog Food
  
• Dry Dog Food
  
• Dog Treats
  
• Soft-Dry Dog Food
  
• Semimoist Dog Food
  
• Private-Label Dog Food
  
• Tables:
  
• U.S. Manufacturers’ Sales Of Dog Food, By Product Form
  
• Projected U.S. Manufacturers’ Sales Of Dog Food, By Product Form
  
• U.S. Retail Sales Of Dog Food, By Product Form
  
• Projected U.S. Retail Sales Of Dog Food, By Product Form
  
• Product Mix Of The U.S. Retail Dog Food Market
  
• U.S. Canned Dog Food Retail Sales, By Brand
  
• U.S. Dry Dog Food Retail Sales, By Brand
  
• U.S. Dog Treat Retail Sales, By Brand
  
• U.S. Soft-Dry Dog Food Retail Sales, By Brand
  
• U.S. Semimoist Dog Food Retail Sales, By Brand
  
• Private-Label Dog Food

Section IV: The U.S. Cat Food Market

• Analysis And Summary:
  
• Manufacturers’ Cat Food Sales: Historical
  
• Overall Sales
  
• Canned Cat Food
  
• Dry Cat Food
  
• Cat Treats
  
• Semimoist Cat Food
  
• Manufacturers’ Cat Food Sales: Forecast
  
• Overall Sales
  
• Canned Cat Food
  
• Dry Cat Food
  
• Cat Treats
  
• Semimoist Cat Food
  
• Retail Cat Food Sales: Historical
  
• Overall Sales
  
• Canned Cat Food
  
• Dry Cat Food
  
• Cat Treats
  
• Semimoist Cat Food
  
  
  
• Retail Cat Food Sales: Forecast
  
• Overall Sales
  
• Canned Cat Food
  
• Dry Cat Food
  
• Cat Treats
  
• Semimoist Cat Food
  
• Cat Food Market Composition: By Product Segment
  
• Brand Shares
  
• Canned Cat Food
  
• Dry Cat Food
  
• Cat Treats
  
• Semimoist Cat Food
  
• Private-Label Cat Food
  
• Tables:
  
• U.S. Manufacturers’ Sales Of Cat Food, By Product Form
  
• Projected U.S. Manufacturers’ Sales Of Cat Food, By Product Form
  
• U.S. Retail Sales Of Cat Food, By Product Form
  
• Projected U.S. Retail Sales Of Cat Food, By Product Form
  
• Product Mix Of The U.S. Retail Cat Food Market
  
• U.S. Canned Cat Food Retail Sales, By Brand
  
• U.S. Dry Cat Food Retail Sales, By Brand
  
• U.S. Cat Treat Retail Sales, By Brand
  
• U.S. Semimoist Cat Food Retail Sales, By Brand
  
• Private-Label Cat Food

Section V: Factors Impacting Demand

• Analysis And Summary:
  
• Elevation Of Pets To Near-Human Status
  
• Overall Trends
  
• Baby Boomers Now Heads Of Households
  
• Graying Of America
  
• Generation X
  
• Generation Y
  
• Women In The Workforce
  
• Therapeutic Value Of Pets
  
• The Dog Population
  
• Popular Dog Breeds
  
• The Cat Population
  
• Popular Cat Breeds
  
• The Dog/Cat Mix
  
  
  
• Other Pet Populations
  
• Overall Trends
  
• Fish
  
• Birds
  
• Small Mammals
  
• Reptiles/Amphibians
  
• Inter-Outlet Competition
  
• Outlook, By Category/Segment
  
• Overall Trends
  
• Dog Food
  
• Cat Food
  
• Other Pet Foods
  
• Supply Factors
  
• Weather
  
• Blights And Contaminations
  
• Number Of Pet Owners
  
• The Impact Of Demographics On Pet Ownership
  
• Gender
  
• Age
  
• Education
  
• Marital Status
  
• Household Income
  
• Marketing Region
  
• Number Of Dog And Cat Food Users
  
• Gender Of Dog And Cat Food Users
  
• Frequency Of Dog And Cat Food Use
  
• Media Usage, By Age Group
  
• Tables:
  
• U.S. Population Trends And Projections, By Age Group
  
• Age Distribution Of The U.S. Population
  
• U.S. Per Capita Disposable Personal Income
  
• Female Employment Trends
  
• Profile Of Trends In U.S. Dog Ownership
  
• Leading Dog Breeds
  
• Profile Of Trends In U.S. Cat Ownership
  
• Leading Cat Breeds
  
• Pet Ownership
  
• U.S. Dog And Cat Food Use, By Product Type And User Gender
  
• U.S. Frequency Of Dog And Cat Food Use, By Product Type
  
• Media Usage, By Age Group
  
• Dog And Cat Owners, By Age Group

Section VI: The Internet

• Analysis And Summary:
  
• Internet User Profile
  
• Internet Use
  
• Pet Food E-Commerce
  
• Tables:
  
• Internet User Profile
  
• How Often Consumers Used Internet To Find Pet Information In The Past
  Year
  
• The Kind Of Pet Information Searched For On The Internet
  
• E-Commerce Revenues For Pet Food
  
• E-Commerce Revenues For Pet Food, By Type

Section VII: Distribution

• Analysis And Summary:
  
• Overview
  
• The Retail Scene Shapes Competition
  
• Pet Food Market Composition: By Outlet
  
• Dog Food Market Composition: By Outlet
  
• Dog Food Retail Margins
  
• Cat Food Market Composition: By Outlet
  
• Cat Food Retail Margins
  
• Specialty Retailers’ Margins And Turnover
  
• Data Source
  
• Specialty Margins
  
• Specialty Turnover
  
• Dog Food Brand Presence
  
• Cat Food Brand Presence
  
• Brand Presence For Fish, Bird, Reptile, And Small Mammal Foods
  
• Tables:
  
• Total Pet Food Distribution, By Retail Channel
  
• Dog Food Distribution, By Retail Channel
  
• Cat Food Distribution, By Retail Channel
  
• U.S. Pet Specialty Retailers’ Inventory Turnover, By Product
  
• Retailers’ Average Gross Profit Margins In The U.S. Pet Specialty Channel
  
• Brand Leaders In Pet Food Categories
  
• Volume Sales Of Pet Food, By Type
  
• Average Number Of Dog Food Items Per Channel, By Type
  
• Average Number Of Cat Food Items Per Channel, By Type
  
• Types Of Dog Food Purchased
  
• Types Of Cat Food Purchased

Section VIII: Advertising And Promotion

• Analysis And Summary:
  
• Advertising Expenditures
  
• Overall Trends
  
• Ralston Purina
  
• Mars
  
• Nestle
  
• Colgate-Palmolive
  
• Iams
  
• Dad’s
  
• H.J. Heinz
  
• Consumer Advertising Positioning
  
• Overall Trends
  
• Taste
  
• Nutrition
  
• Quality Or Purity Of Ingredients
  
• Professional Endorsement
  
• Natural Formulation
  
• Lifestage Formulation
  
• Dental Care
  
• Consumer Promotions
  
• Overall Trends
  
• Couponing
  
• Two-For-One Offers
  
• Bonus Product
  
• Contests
  
• Merchandise Offers
  
• Pet Adoption Programs
  
• Donated Police Dogs
  
• Pet Food Labeling Requirements
  
• Tables:
  
• U.S. Pet Food Marketers’ Consumer Advertising Expenditures:
  
• Company Totals
  
• U.S. Pet Food Marketers’ Consumer Advertising Expenditures: 20 Top
  Brands
  
• U.S. Pet Food Marketers’ Consumer Advertising Expenditures, By
  Company And Brand

Section IX: Producer Price Trends

• Analysis And Summary:
  
• Overview
  
• Dog And Cat Food
  
  
  
• Dog Food
  
• Overall Price Trends
  
• Canned Dog Food, Ration-Type
  
• Dry/Semimoist Dog Food, Packages Under 25 Pounds
  
• Dry/Semimoist Dog Food, Packages Over 25 Pounds
  
• Cat Food
  
• Overall Price Trends
  
• Canned Cat Food, Meat-Based
  
• Canned Cat Food, Ration-Type
  
• Dry Cat Food
  
• Tables:
  
• Producer Price Indexes For Dog And Cat Foods, By Type
  
• Producer Price Indexes For Dog Foods, By Type
  
• Producer Price Indexes For Cat Foods, By Type

Section X: Foreign Trade

• Analysis And Summary:
  
• Foreign Trade Balance
  
• Overall Import Trends
  
• Dog Food And Cat Food
  
• Alfalfa Meal, Pellets, And Cubes
  
• Safflower Seed
  
• Overall Export Trends
  
• Dog Food And Cat Food
  
• Alfalfa Meal, Pellets, And Cubes
  
• Safflower Seed
  
• Tallow Forbidden In Europe
  
• Tables:
  
• Total Value Of Imports And Exports Of Pet Food
  
• U.S. Imports Of Dog And Cat Food For Retail Sale
  
• U.S. Imports Of Alfalfa (Lucerne) Cubes, Sun-Cured
  
• U.S. Imports Of Alfalfa (Lucerne) Cubes, Dehydrated
  
• U.S. Imports Of Alfalfa (Lucerne) Meal And Pellets, Sun-Cured
  
• U.S. Imports Of Alfalfa (Lucerne) Meal And Pellets, Dehydrated
  
• U.S. Imports Of Safflower Seed, Whether Or Not Broken
  
• U.S. Exports Of Dog And Cat Food For Retail Sale
  
• U.S. Exports Of Pet Food For Retail Sale, Except Dog And Cat Food
  
• U.S. Exports Of Alfalfa (Lucerne) Meal And Pellets, Dehydrated
  
• U.S. Exports Of Alfalfa (Lucerne) Cubes, Dehydrated
  
• U.S. Exports Of Alfalfa (Lucerne) Meal And Pellets, Sun-Cured
  
• U.S. Exports Of Alfalfa (Lucerne) Cubes, Sun-Cured
  
• U.S. Exports Of Safflower Seeds, Whether Or Not Broken

Section XI: Industry Structure

• Analysis And Summary:
  
• Manufacturer/Marketer Population
  
• Types Of Companies Involved
  
• Manufacturing Establishments
  
• Operating Structure Of The Dog And Cat Food Industries
  
• Overall
  
• Value Added By Manufacture
  
• Vertical Integration Index
  
• Employment Structure
  
• Labor Costs
  
• Costs Of Living Index For Production Workers
  
• Labor Productivity
  
• New Capital Expenditures
  
• Ending Inventories
  
• Tables:
  
• Operating Structure Of The Dog And Cat Food Industry
  
• Gross Operating Margin In The Dog And Cat Food Industry
  
• Value Added By Manufacture In The Dog And Cat Food Industry
  
• Vertical Integration Index For The Dog And Cat Food Industry
  
• Employment Structure Of The Dog And Cat Food Industry
  
• Total Labor Costs In The Dog And Cat Food Industry
  
• Average Hourly Earnings Of The Production Workers In The Dog And Cat
  Food Industry
  
• Cost Of Living Index For Production Workers In The Dog And Cat Food
  Industry
  
• Labor Productivity In The Dog And Cat Food Industry
  
• Indexes Of Real Labor Productivity In The Dog And Cat Food Industry
  
• New Capital Expenditures By The Dog And Cat Food Industry
  
• Plant Vs. Equipment Expenditures By The Dog And Cat Food Industry
  
• Ending Inventories In The Dog And Cat Food Industry
  
• Dog And Cat Food Establishments, By Number Of Employees
  
• Explanation Of Terms
  
• The Plant Manager’s Workbook:
  
• How To Use This Section
  
• Gathering Your Data
  
• Developing Your Ratios
  
• How Does Your Plant Stack Up?

Section XII: Competitor Profiles

• Introduction
  
• Best Feeds And Farm Supplies Inc.
  
• Colgate-Palmolive Co.
  
• Financial Performance
  
• Company Structure
  
• Company Facilities
  
• Market Stance
  
• Market Stance: International
  
• Company Restructuring Plan
  
• Other Colgate Products
  
• Consolidated Pet Foods Inc.
  
• Dad’s Products Company, Inc.
  
• Company Structure
  
• Market Stance
  
• Doane Pet Care Co.
  
• Company Structure
  
• Market Stance
  
• Acquired Interest In North American Pet Products Inc.
  
• Hartz Group Inc.
  
• H.J. Heinz Company
  
• Financial Performance
  
• Company Structure
  
• Market Stance: Domestic And International
  
• Heinz Reorganization: Project Millennia
  
• Iams Company
  
• Market Stance
  
• Financial Performance
  
• Kaytee Products, Inc.
  
• Market Stance
  
• Company Facilities And Products
  
• Lafeber Company
  
• Mars Inc.
  
• Financial Performance
  
• Company Structure
  
• Nabisco Group Holdings Corp.
  
• Financial Performance
  
• Company Structure
  
• Famous Nabisco Labels
  
• Merger With Philip Morris
  
• Nestle S.A.
  
• Financial Performance
  
• Company Structure
  
• Market Stance
  
• Mergers And Acquisitions
  
• Petco Animal Supplies, Inc.
  
• Company Structure
  
• Market Stance
  
  
  
• Petsmart Inc.
  
• Company Structure
  
• Partnership With Hasbro
  
• Pfizer Inc.
  
• Company Structure
  
• Market Stance
  
• Ralston Purina Company
  
• Financial Performance
  
• Company Structure
  
• Market Stance
  
• Mergers And Acquisitions
  
• Royal Canin
  
• Spectrum Pet Foods, Inc.
  
• Company Facilities
  
• Company Products
  
• Veterinary Centers Of America, Inc.

Section XIII: Industry Directories

• Introduction
  
• Directory Of Dog And Cat Food Manufacturers
  
• Directory Of Other Prepared Feed Manufacturers
  
• Directory Of Pet Food Wholesalers