Educational Publishing in China: A Market Analysis

Introduction

1. Report Coverage
   
2. Executive Summary
   
3. Market Background
   
   1. Fast Facts
      
   2. Exchange Rates
      
      • Exchange Rates: China
        
        • Table 1.1
          
      • Exchange Rates: Hong Kong
        
        • Table 1.2
          
   3. Regions of China
      
      • Map 1.1
        
   4. Demographics
      
      • Demographics: Total Population
        
        • Table 1.3
          
      • Demographics: Population by Location
        
        • Table 1.4
          
      • Demographics: Population Breakdown by Location
        
        • Table 1.5
          
      • Demographics: Population by Province
        
        • Table 1.6
          
      • Demographics: Population Density by Province
        
        • Table 1.7
          
      • Demographics: Population Concentration
        
        • Map 1.2
          
      • Demographics: Population by Sex
        
        • Table 1.8
          
      • Demographics: Population by Age
        
        • Table 1.9
          
      • Demographics: Population by Age
        
        • Table 1.10
          
   5. Consumer Wealth
      
      • Consumer Wealth: GDP and Cost of Living
        
        • Table 1.11
          
      • Consumer Wealth: Provincial Differences in GDP
        
        • Table 1.12
          
      • Consumer Wealth: GDP Per Capita by Province
        
        • Table 1.13
          
      • Consumer Wealth: Concentration of Wealth by Province
        
        • Map 1.3
          
   6. Households
      
      • Households: Total Households by Size
        
        • Table 1.14
          
      • Households: Total households by Urban/Rural Divide
        
        • Table 1.15
          
      • Households: Income Earners Per Household
        
        • Table 1.16
          
   7. Consumer Trends
      
   8. Consumer Market
      
      • Consumer Market: Consumer Spending Trends
        
        • Table 1.17
          
      • Consumer Market: Retail Sales and Consumer Spending
        
        • Table 1.18
          
      • Consumer Market: Urban Income and Spending Compared
        
        • Table 1.19
          
4. Educational Publishing Market
   
   1. Total Non-food Sales
      
      • Total Non-food Sales: Value Trends
        
        • Table 2.1
          
      • Total Non-food Sales: Value Growth
        
        • Table 2.2
          
      • Total Non-food Sales: Percentage Breakdown
        
        • Table 2.3
          
      • Non-food Market: Urban and Rural Split
        
        • Table 2.4
          
   2. Education System
      
      • Education System: School Education
        
      • Education System: Types of Schools
        
        • Table 2.5
          
        • Table 2.6
          
      • Education System: Student-Teacher Ratios
        
        • Table 2.7
          
      • Education System: Existence of Private Education
        
      • Education System: Prevalence of Extra Courses/Tuition
        
      • Education System: School Attendance
        
        • Table 2.8
          
        • Table 2.9
          
      • Education System: Homework
        
      • Education System: Typical School Qualifications
        
        • Table 2.10
          
      • Education System: Differences in Achievements by Gender
        
      • Education System: Literacy Rates
        
        • Table 2.11
          
      • Education System: Completion by Level
        
      • Table 2.12
        
      • Table 2.13
        
   3. Education Policy
      
      • Education Policy: School Education
        
      • Education Policy: Higher Education Development
        
      • Education Policy: Types of University
        
      • Education Policy: Course Length
        
      • Education Policy: Government Funding
        
      • Education Policy: Government Education Structure
        
        • Institutions directly under the SEC
          
        • Institutions under local control
          
        • Institutions under major cities
          
   4. Market Size
      
      • Market Size: Key Consumer Population
        
        • Table 2.14
          
      • Market Size: Total Market Volume
        
        • Table 2.15
          
      • Market Size: Total Market Value
        
        • Table 2.16
          
      • Total Market Volume and Value of Books Targeted at Educational Institutions
        
        • Table 2.17
          
      • Total Market Volume and Value of Educational by Region
        
        • Table 2.18
          
   5. Prices
      
      • Prices: Retail Price Indices
        
        • Table 2.19
          
      • Prices: Selected Retail Prices
        
   6. Outlook
      
      • Outlook: Forecast Market Volume
        
        • Table 2.20
          
      • Outlook: Forecast Market Value
        
        • Table 2.21
          
5. Marketing and Distribution
   
   1. Marketing Parameters
      
      • Marketing Parameters: Language of Instruction/English Proficiency
        
      • Marketing Parameters: Demand for Educational and Library Books
        
      • Marketing Parameters: Innovations and Anticipated Changes
        
      • Marketing Parameters: Normal Terms of Trading and Controls
        
      • Marketing Parameters: Price Expectations and Patterns
        
      • Marketing Parameters: Opportunities for Rights Sales
        
      • Marketing Parameters: ELT Institutions
        
   2. E-commerce
      
      • E-commerce: Availability
        
        • Table 3.2
          
      • E-commerce: Book Sites
        
        • Table 3.3
          
      • E-commerce: Online Legislation
        
      • E-commerce: Online Payment Systems
        
      • E-commerce: Distribution Problems
        
      • E-commerce: Government Controls
        
   3. Publishing E-commerce Enterprises
      
      • Publishing E-commerce Enterprises: Allsages
        
      • Publishing E-commerce Enterprises: Beijing Book Mansion
        
      • Publishing E-commerce Enterprises: China International Book Trading Corporation/Dragonsource
        
      • Publishing E-commerce Enterprises: Han-Lin Web Bookstore
        
      • Publishing E-commerce Enterprises: Shanghai Book Mall
        
      • Publishing E-commerce Enterprises: Wuhan Online Bookstore
        
      • Publishing E-commerce Enterprises: Xidan Bookstore
        
6. SWOT Analysis
   
   1. Strengths
      
   2. Weaknesses
      
   3. Opportunities
      
   4. 4.4 Threats
      
7. Company Profiles
   
   1. Foreign Language Teaching and Research Press (FLTRP)
      
      • FLTRP: Contact Details
        
      • FLTRP: History
        
      • FLTRP: Activities
        
      • FLTRP: Foreign Publisher Links
        
   2. Tsinghua University Press (TUP)
      
      • TUP: Contact Details
        
      • TUP: Background
        
      • TUP: Sales
        
      • TUP: Foreign Publisher Links
        
   3. Other Educational Publishers
      
      • Agricultural Publishing House
        
      • China Translation and Publishing Corporation
        
      • Guangdong Science and Technology Press
        
      • Liaoning People's Publishing House
        
      • People's Education Press
        
      • Shanghai Foreign Language Education Press
        
8. Contacts
   
   1. Trade Organisations
      
      • All-China Federation of Industry & Commerce
        
      • Beijing Publications Import Export Corporation
        
      • The Books and Periodicals Distribution Association of China
        
      • China Association for the Promotion of International Co-Publishing
        
      • China Educational Publications Import Export Corporation
        
      • China International Book Trading Corporation
        
      • The China International Publishing Group (CIPG)
        
      • China National Economic Publications Import Export Corporation
        
      • China National Publications Import Export Corporation
        
      • China National Publications Import Export corporation (Guangzhou)
        
      • China National Publications Import Export Corporation (Shanghai)
        
      • China National Publications Import Export Corporation (Xian)
        
      • China National Publishing Industry Trading Corporation
        
      • The National Copyright Administration of China
        
      • The National Press and Publication Administration
        
      • The Publishers Association of China
        
      • Shanghai Union Documentation and Information Corporation (Shen Lian Book Company)
        
      • Foreign Investment and Loans Office
        
      • Copyright Agency of China (CAC)
        
      • China TV Programme Agency
        
      • Shaanxi Copyright Agency
        
      • Tianjin Copyright Agency
        
      • Shanghai Copyright Agency
        
      • Liaoning Copyright Agency
        
      • Hebei Copyright Agency
        
      • Guangdong Copyright Agency
        
      • Anhui Copyright Agency
        
      • Shandong Copyright Agency
        
      • Henan Copyright Agency
        
      • Hubei Copyright Agency
        
      • Guangxi Wanda Copyright Agency
        
      • Sichuan Copyright Centre
        
      • Copyright Office of CIBTC
        
      • Copyright Office of Jiuzhou Audio-Visual Publishers
        
   2. Trade Magazines & Periodicals
      
      • China Book Business Review
        
   3. Government Departments
      
      • State Economic and Trade Commission - State Light Industry Bureau
        
      • Ministry of Education
        
      • Ministry of Culture
        
      • State Press and Publications Administration
        
      • Xinhua News Agency
        
   4. Select List of Leading Chinese Educational Institutions
      
      • Leading University Websites
        
        • Beijing
          
        • Tianjin
          
        • Hebei
          
        • Shanxi
          
        • Liaoning
          
        • Jilin
          
        • Shanghai
          
        • Jiangsu
          
        • Zhejiang
          
        • Anhui
          
        • Fujian
          
        • Jiangxi
          
        • Shandong
          
        • Henan
          
        • Inner Mongolia
          
        • Heilongjiang
          
        • Hubei
          
        • Hunan
          
        • Guangdong
          
        • Guangxi
          
        • Hainan
          
        • Sichuan
          
        • Chongqing
          
        • Guizhou
          
        • Yunnan
          
        • Tibet
          
        • Shaanxi
          
        • Gansu
          
        • Qinghai
          
        • Ningxia
          
        • Xinjiang
          
        • Hong Kong
          
        • Macau
          
      • Academies of Other Leading Research Institutions
        
        • Chinese Academy of Social Sciences
          
        • Chinese Research Academy of Environmental Sciences
          
        • Chinese Academy of Urban Planning and Design
          
        • Chinese Academy of Agricultural Sciences
          
        • Institute of Scientific and Technical Information of China
          
        • China-Europe Centre for Agricultural Technology
          
        • China-Europe Management Institute
          
   5. Acronyms
      
9. Appendix
   
   • Implementation of the Regulations of the Copyright Law of the People's Republic of China
     
   • Chapter I - General Provisions
     
   • Chapter II - Copyright Administration Authorities
     
   • Chapter III - Ownership and Exercise of Copyright
     
   • Section I - Ownership of Copyright
     
   • Section II - Inheritance of copyright
     
   • Section III - The initiation of copyright and the length of protection
     
   • Section IV - Limitations on rights
     
   • Chapter IV - Copyright Licensing Contracts
     
   • Chapter V - Exercise Of And Limitations On Rights Related To Copyright