Consumer Appliances & Electronics Retailing in China 2009: A Market Analysis

• All colour TV
• Set-top satellite/cable decoder boxes
• Video cameras/camcorders
• Digital cameras
• DVD players
• Digital photo frames
• Home audio & HiFi
• In-car entertainment
• GPS
• Portable audio

• Sewing machines
• Cookers
• Microwave ovens
• Washing machines
• Dryers
• Air conditioners
• Cooling fans
• Fridge-freezers
• Freezers
• Refrigerators
• Dishwashers
• Water heaters
• Electric showers
• Water dispensers

• An overview of China’s total non-food market with sales statistics up to 2008;
• The total value of the white goods market, including subsector breakdowns, up to 2008;
• Value white goods provincial and urban/rural breakdown, up to 2008;
• Volume & value forecast the white goods market in China up to 2013;
• The total value of the consumer electronics market, including subsector breakdowns, up to 2008;
• Value consumer electronics provincial and urban/rural breakdown, up to 2008;
• Volume & value forecast the consumer electronics market in China up to 2013;
• Appliance & electronics retail market background;
• Marketing & distribution;
• The key retailers compared
• SWOT analysis
• Key retailer profiles
• Key contacts & trade events;
• Overview of China’s demographics and macroeconomics.

INTRODUCTION

Report Coverage

Executive Summary

China’s Retail Statistics: A Cautionary Note

The Problems With Chinese Retail Data?

What Does All This Mean Practically?

Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005

Other Access Asia Reports of Possible Interest

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1 CHINA’S OVERALL RETAIL MARKET

1.2 China’s Total Non-food Market

1.2.1 Total Non-food Market: Food & Non-food Sales

Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008

1.2.2 Total Non-food Market: Food/Non-food Split

Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008

1.2.3 Total Non-food Market: Urban-Rural Split

Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008

1.2.4 Total Non-food Market: Total Value Trends

Table 1.4 CURRENT VALUE OF TOTAL RETAIL NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008

1.2.5 Total Non-food Market: Urban Value Trends

Table 1.5 URBAN RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008

1.2.6 Total Non-food Market: Rural Value Trends

Table 1.6 VALUE OF RURAL RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008

2 CHINA’S WHITE GOODS MARKET

2.1 Overview

2.2 Total White Goods Market

2.2.1 Total White Goods Market: Total Market Size

Table 2.1 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR WHITE GOODS, 2002-2008

2.2.2 Total White Goods Market: Non-food Market Significance

Table 2.2 WHITE GOODS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008

2.3 Sector Breakdown

2.3.1 Sector Breakdown: Sector Values

Table 2.3 CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

2.3.2 Sector Breakdown: Value Sector Shares

Table 2.4 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

2.3.3 Sector Breakdown: Value Growth Rates

Table 2.5 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

2.3.4 Sector Breakdown: Sector Volumes

Table 2.6 RETAIL MARKET VOLUME SALES OF WHITE GOODS BY SECTOR, 2002-2008

2.3.5 Sector Breakdown: Volume Sector Shares

Table 2.7 % BREAKDOWN OF RETAIL SALES OF WHITE GOODS VOLUME SALES BY SECTOR, 2002-2008

2.3.6 Sector Breakdown: Volume Growth Rates

Table 2.8 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

2.4 Urban & Rural Sales of White Goods in China

2.4.1 Urban & Rural Market: Total Sales

Table 2.9 THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL SALES IN CHINA, 2002-2008

2.4.2 Urban & Rural Market: Growth Rates

Table 2.10 % GROWTH OF THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL MARKETS IN CHINA, 2002-2008

2.5 Regional Markets

2.5.1 Regional Markets: Regional Value

Table 2.11 RETAIL WHITE GOODS CURRENT VALUE SALES BY PROVINCE, 2002-2008

2.5.2 Regional Markets: Per Capita Values

Table 2.12 PER CAPITA RETAIL WHITE GOODS SALES VALUES BY PROVINCE, 2002-2008

2.5.3 Regional Markets: Regional Volume

Table 2.13 RETAIL WHITE GOODS CURRENT VOLUME SALES BY PROVINCE, 2002-2008

2.5.4 Regional Markets: Per Capita Volumes

Table 2.14 PER CAPITA RETAIL WHITE GOODS SALES CURRENT VOLUMES BY PROVINCE, 2002-2008

Table 2.15 FORECAST VOLUME & VALUE SALES OF WHITE GOODS BY SECTOR, 2009-2013

3.2.1 Total Consumer Electronics Market: Total Market Size

Table 3.1 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR CONSUMER ELECTRONICS, 2002-2008

3.2.2 Total Consumer Electronics Market: Non-food Market Significance

Table 3.2 CONSUMER ELECTRONICS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008

3.3.1 Sector Breakdown: Sector Values

Table 3.3 CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.3.2 Sector Breakdown: Value Sector Shares

Table 3.4 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.3.3 Sector Breakdown: Value Growth Rates

Table 3.5 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.3.4 Sector Breakdown: Sector Volumes

Table 3.6 RETAIL MARKET VOLUME SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.3.5 Sector Breakdown: Volume Sector Shares

Table 3.7 % BREAKDOWN OF RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.3.6 Sector Breakdown: Volume Growth Rates

Table 3.8 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008

3.4.1 Urban & Rural Sales: Total Sales

Table 3.9 THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008

3.4.2 Urban & Rural Sales: Growth Rates

Table 3.10 % GROWTH OF THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008

3.5.1 Regional Markets: Regional Value

Table 3.11 RETAIL CONSUMER ELECTRONICS CURRENT VALUE SALES BY PROVINCE, 2002-2008

3.5.2 Regional Markets: Per Capita Values

Table 3.12 PER CAPITA RETAIL CONSUMER ELECTRONICS SALES CURRENT VALUE SALES BY PROVINCE, 2002-2008

3.5.3 Regional Markets: Regional Volume

Table 3.13 RETAIL CONSUMER ELECTRONICS CURRENT VOLUME SALES BY PROVINCE, 2002-2008

3.5.4 Regional Markets: Per Capita Volumes

Table 3.14 PER CAPITA RETAIL CONSUMER ELECTRONICS VOLUME SALES BY PROVINCE, 2002-2008

Table 3.15 FORECAST VOLUME & VALUE SALES OF CONSUMER ELECTRONICS BY SECTOR, 2009-2013

4.1.1 Market Parameters: Home Ownership

4.1.2 Market Parameters: Per Capita Living Space

Table 4.1 PER CAPITA AVERAGE FLOOR SPACE & AVERAGE ROOMS PER HOUSEHOLD IN CHINA BY PROVINCE, 2006-2008

4.1.3 Market Parameters: Total Residential Floor Space

Table 4.2 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000

Table 4.3 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2007

4.1.1 Current Issues: Manufacturers Plunge into Retailing

Table 4.4 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INCOME FROM SUPPLIERS, 2Q-4Q 2004-2008

4.1.2 Current Issues: Rural Appliance Rebate Program

Table 4.5 DURATION OF RURAL APPLIANCE REBATE SCHEME

Table 4.6 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV, MOBILE PHONE & AIR CONDITIONER, 2007

Table 4.7 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV & AIR CONDITIONER, 2006

Table 4.8 PER CAPITAL NET INCOME OF RURAL HOUSEHOLDS, 2006-2007

Table 4.9 MAXIMUM PRICE & ITEM FOR PURCHASE IN RURAL APPLIANCE REBATE SCHEME

Table 4.10 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME, PHASE I-III

Table 4.11 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME, PHASE IV

Table 4.12 RURAL APPLIANCE REBATE SCHEME SALES BY PROVINCE, UP TO 10 APRIL 2009

Table 4.13 RURAL APPLIANCE REBATE SCHEME TOP THREE MOST POPULAR ITEMS, UP TO 22 MAY 2009

Table 4.14 RURAL APPLIANCE REBATE SCHEME SALES IN CHONGQING, UP TO 10 MARCH 2009

Table 4.15 RURAL APPLIANCE REBATE SCHEME SALES IN SICHUAN, UP TO 27 SEPTEMBER 2008

Table 4.16 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO MAY 2008

Table 4.17 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO NOVEMBER 2008

Table 4.18 RURAL APPLIANCE REBATE PROGRAM: SURVEY ON RURAL CONSUMERS ON PREFERRED PRODUCTS

Table 4.19 TOP THREE BRAND SHARES OF THE RURAL APPLIANCE REBATE SCHEME IN SHANDONG, UP TO 25 MAY 2008

Table 4.20 RURAL APPLIANCE REBATE PROGRAM TOP 10 BRANDS IN TERMS OF SALES (NATIONWIDE), UP TO 22 MAY 2009

Table 4.21 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE I

Table 4.22 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE I

Table 4.23 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE I

Table 4.24 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE I

Table 4.25 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE II

Table 4.26 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE II

Table 4.27 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE II

Table 4.28 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE II

Table 4.29 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE II

Table 4.30 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE III

Table 4.31 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE III

Table 4.32 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE III

Table 4.33 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE III

Table 4.34 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE II & III

Table 4.35 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III

Table 4.36 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III

Table 4.37 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE II & III

Table 4.38 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE II & III

Table 4.39 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC STORAGE WATER HEATERS, PHASE II & III

Table 4.40 RURAL APPLIANCE REBATE PROGRAM: SOLAR WATER HEATERS, PHASE IV

Table 4.41 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC STORAGE WATER HEATERS, PHASE IV*

Table 4.42 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE IV*

Table 4.43 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE IV*

Table 4.44 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE IV*

Table 4.45 RURAL APPLIANCE REBATE PROGRAM: INDUCTION COOKERS, PHASE IV

Table 4.46 RURAL APPLIANCE REBATE PROGRAM: MICROWAVE OVENS, PHASE IV

Table 4.47 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE IV*

4.1.3 Current Issues: Foreign Retailers Facing Dim Prospect But Not Without Hope

4.1.4 Current Issues: Online Scene Promising but Small

Table 4.48 360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-2008

4.1.5 Current Issues: Coping With Slowdown

4.1.6 Current Issues: Mounting Electronic Waste

4.1.7 Current Issues: Extended Producer Responsibility

5.1.1 Marketing & Advertising: Trends

Conventional Media Advertising

Table 5.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008

Online Advertising

Table 5.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008

5.1.2 Marketing & Advertising: Leading Advertised Product Categories

Table 5.3 TOP 10 ADVERTISED CATEGORIES IN CHINA BY ASPEND, 2007

5.1.3 Marketing & Advertising: Leading Advertised Brands

Table 5.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008

5.1.4 Marketing & Advertising: Leading Advertisers

Table 5.5 CHINA’S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006

Table 5.6 CHINA’S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007

5.1.5 Marketing & Advertising: The Prime-time Advertising Auction

Table 5.7 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2009

5.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China

Age & Location

Table 5.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007

Quality Versus Image

Table 5.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007

Local Versus Foreign

Table 5.10 BRAND PREFERENCES IN CHINA, 2007

“Chameleon” Brands

Table 5.11 TOP CHAMELEON BRANDS IN CHINA, 2008

5.1.7 Marketing and Advertising in China: Brand Equity

5.1.8 Marketing & Advertising: Emerging Local Brands

Table 5.12 CHINA’S MOST VALUABLE BRANDS, 2007/2008

5.1.9 Marketing & Advertising: Pricing Issues

Table 5.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007

Table 5.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007

5.1.10 Marketing & Advertising: Online Sales

Table 5.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008

Table 5.16 SITES PREFERRED BY ONLINE SHOPPERS, 2008

Table 5.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008

Table 5.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007

Table 5.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007

5.2.1 Consumer Profile: Broad Consumer Trends

5.2.2 The Chinese Consumer: Urban Profile

Table 5.20 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007

5.2.3 The Chinese Consumer: Rural Profile

Table 5.21 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007

5.3.1 Key Sales Periods: Overview

Table 5.22 ANNUAL NATIONAL HOLIDAYS

Table 5.23 MAJOR HOLIDAY RETAIL SALES, 2005-2009

5.3.2 Seasonal Retail Trends: Consumer Electronics & White Goods

Graph 5.1 QUARTERLY REVENUE GROWTH OF GOME & SUNING, FIRST QUARTER 2006-FOUR QUARTER 2008

Graph 5.2 QUARTERLY REVENUE OF GOME & SUNING, FIRST QUARTER 2006- FOURTH QUARTER 2008

Graph 5.3 QUARTERLY REVENUE GROWTH & OPERATING PROFIT MARGIN OF GOME & SUNING, FIRST QUARTER 2006- FOURTH QUARTER 2008

5.3.3 Seasonal Retail Trends: TV Sales

Graph 5.4 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2007

Table 5.24 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2007

Graph 5.5 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2006

Table 5.25 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2006

5.4.1 Retail Distribution: TVs

Table 5.26 SALES OF COLOUR TVS BY CHANNEL, 2005 - FIRST HALF 2007

Table 5.27 SALES OF TVS AT TIER-THREE & TIER-FOUR MARKETS, 2008

5.4.2 Retail Distribution: DVD Players

Table 5.28 SALES OF DVD PLAYERS BY SALES CHANNEL, JAN-JUN 2008

5.4.3 Retail Distribution: Mobile Phones

Table 5.29 SALES OF MOBILE PHONES BY CHANNEL, FIRST QUARTER 2008 & THIRD QUARTER 2008

5.4.4 Retail Distribution: Digital Cameras

Table 5.30 SALES OF DIGITAL CAMERAS BY CHANNEL, FIRST HALF 2007 & FIRST HALF 2008

Table 5.31 FUTURE SALES OF DIGITAL CAMERAS BY CHANNEL

5.4.5 Retail Distribution: Computers

5.4.6 Retail Distribution: Refrigerators

Table 5.32 SALES OF REFRIGERATORS BY CHANNEL, 2004-2007

5.4.7 Retail Distribution: Air Conditioners

Table 5.33 SALES OF AIR CONDITIONERS BY CHANNEL, 2007

Table 5.34 SALES OF AIR CONDITIONERS AT CONSUMER APPLIANCE CHAIN STORES, 2007

5.4.8 Retail Distribution: Water Heaters

Table 5.35 SALES OF WATER HEATERS (GAS/ELECTRIC) BY CHANNEL, 2008

5.4.9 Retail Distribution: Pressure Cookers & Electric Kettles

Table 5.36 SALES OF PRESSURE COOKERS BY CHANNEL, 2008

Table 5.37 SALES OF ELECTRIC KETTLES BY CHANNEL, 2007

6.1.1 Key Consumer Appliances & Electronics Retailers: Leading Revenues & Outlets

Table 6.1 CONSUMER APPLIANCES & ELECTRONICS RETAILERS IN THE CHINA TOP 100 RETAILERS LIST, 2004-2008

Table 6.2 TOP 20 CONSUMER ELECTRONICS RETAILERS, 2005-2007

6.2.1 Gome vs. Suning: Core Operating Revenue

Table 6.3 GOME VS SUNING: CORE OPERATING REVENUE, 2004-2008*

6.2.2 Gome vs. Suning: Gross Profit

Table 6.4 GOME VS SUNING: GROSS PROFIT, 2004-2008*

6.2.3 Gome vs. Suning: Operating Profit

Table 6.5 GOME VS SUNING: OPERATING PROFIT, 2004-2008*

6.2.4 Gome vs. Suning: Net Profit

Table 6.6 GOME VS SUNING: NET PROFIT, 2004-2008*

6.2.5 Gome vs. Suning: Profit Margin

Table 6.7 GOME VS SUNING: PROFIT MARGIN, 2004-2008*

6.2.6 Gome vs. Suning: Other Income

Table 6.8 GOME VS SUNING: OTHER INCOME, 2004-2008*

6.2.7 Gome vs. Suning: Store Count

Table 6.9 GOME VS SUNING: STORE COUNT, 2005-2008*

6.2.8 Gome vs. Suning: Revenue Per Store

Table 6.10 GOME VS SUNING: REVENUE PER STORE, 2005-2008*

6.2.9 Gome vs. Suning: Inventory Turnover Days

Table 6.11 GOME VS SUNING: INVENTORY TURNOVER DAYS, 2006-2008

6.2.10 Gome vs. Suning: Gross Profit Margin by Product Category

Table 6.12 GOME VS SUNING: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008*

6.2.11 Gome vs. Suning: Revenue Breakdown by Product Category

Table 6.13 GOME VS SUNING: REVENUE BREAKDOWN BY PRODUCT CATEGORY, 2004-2008*

8.1.1 Best Buy: Company Details

8.1.2 Best Buy: Company Background

Table 8.1 BEST BUY CO., INC.: STORES IN CHINA, JUNE 2009

8.1.3 Best Buy: Financial Results

Table 8.2 BEST BUY CO., INC.: FINANCIAL RESULTS, FISCAL 2005-2009*

Table 8.3 BEST BUY CO., INC.: NET SALES TO CUSTOMERS, FISCAL 2007-2009*

Table 8.4 BEST BUY CO., INC.: INTERNATIONAL SEGMENT AVERAGE REVENUE PER STORE, FISCAL 2009*

8.1.4 Best Buy: Future

8.1.5 Jiangsu Five Star Appliance: Company Details

Table 8.5 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: STORE COUNT, FISCAL 2006- 2009

Table 8.6 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: STORE LOCATION, FISCAL 2007-2009

8.1.6 Jiangsu Five Star Appliance: Financial Results

Table 8.7 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: FINANCIAL RESULTS, 2003-2008

8.2.1 Dashang Group: Company Details

8.2.2 Dashang Group: Company Background

Table 8.8 DASHANG GROUP CO., LTD.: OWNERSHIP STRUCTURE, END-2008

8.2.3 Dashang Group: Financial Results

Table 8.9 DASHANG GROUP CO., LTD.: FINANCIAL RESULTS, 2007-2008*

8.3.1 D.Phone: Company Details

8.3.2 D.Phone: Company Background

8.3.3 D.Phone: Financial Results

Table 8.10 D.PHONE: FINANCIAL RESULTS, 2005-2007*

8.4.1 Gome: Company Details

8.4.2 Gome: Company Background

Table 8.11 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE COUNT, SALES AREA, 2003-2008

TABLE 8.12 GOME ELECTRICAL APPLIANCES HOLDING LTD.: PARENT GROUP OPERATED STORES, 2006-2008

Table 8.13 GOME ELECTRICAL APPLIANCES HOLDING LTD.: KEY EVENTS, 1987-2009

Table 8.14 CHINA PARADISE ELECTRONICS RETAIL LTD.: REVENUE BY REGION, 2006

Table 8.15 CHINA PARADISE ELECTRONICS RETAIL LTD.: REVENUE & STORE COUNT, 2003-2006

Table 8.16 GOME ELECTRICAL APPLIANCES HOLDING LTD.: GOME APPLIANCE REVENUE BY REGION, 2005-2006

Table 8.17 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SALES REVENUE BY REGION, 2007

Table 8.18 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SALES REVENUE BY REGION, 2008

Table 8.19 DAZHONG HOME APPLIANCES RETAIL CO., LTD.: REVENUE & STORE COUNT, 2005-2006

Table 8.20 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF OUTLETS BY STORE FORMAT & MARKET, 2007-2008

Table 8.21 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY MARKET, 2006-2008

Table 8.22 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SAME-STORE SALES GROWTH, 2004-2008

Table 8.23 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY REGION, 2007

Table 8.24 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY REGION, 2008

Table 8.25 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SELF-OWNED PROPERTIES, 2005-2008

Table 8.26 GOME ELECTRICAL APPLIANCES HOLDING LTD.: LOGISTICS & DISTRIBUTION CENTRES, 2006-2008

Table 8.27 GOME ELECTRICAL APPLIANCES HOLDING LTD.: REPAIR & MAINTENANCE OUTLETS, 2006-2008

Table 8.28 GOME ELECTRICAL APPLIANCES HOLDING LTD.: MEMBERS, 2005-2008

Table 8.29 GOME ELECTRICAL APPLIANCES HOLDING LTD.: REVENUE SHARE BY PRODUCT CATEGORY, 2004-2008

Table 8.30 GOME ELECTRICAL APPLIANCES HOLDING LTD.: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008

Table 8.31 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SHARE OF INTERNATIONAL/LOCAL BRANDS, 2005-2007

Table 8.32 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INVENTORY TURNOVER DAYS, 2005-2008

Table 8.33 GOME ELECTRICAL APPLIANCES HOLDING LTD.: TOP FIVE SUPPLIERS, 2004-2008

8.4.3 Gome: Financial Results

Table 8.34 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 2004-2008*

Table 8.35 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF OTHER INCOME, 2004-2008

Table 8.36 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF SELLING & DISTRIBUTION COST, 2004-2008

Table 8.37 GOME ELECTRICAL APPLIANCES HOLDING LTD.: EMPLOYEE, 2005-2008

Table 8.38 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, FIRST HALF & FIRST NINE MONTHS 2007-2008*

Table 8.39 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 1Q 2007-4Q 2007*

Table 8.40 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 1Q 2008-4Q 2008*

Table 8.41 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS (YEAR-ON-YEAR GROWTH), 1Q 2008-4Q 2008*

Table 8.42 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BALANCE SHEET, 2004-2008*

8.4.4 Gome: The Future

Gome without Wong Kwong Yu

Consolidation in 2009

8.5.1 Hisap: Company Details

8.5.2 Hisap: Company Background

8.5.3 Hisap: Financial Results

Table 8.43 HISAP CORP.: FINANCIAL RESULTS, 2001-2008*

8.6.1 Shenzhen Sundan: Company Details

8.6.2 Shenzhen Sundan: Company Background

Table 8.44 SHENZHEN SUNDAN (CHAIN-STORE) STOCK CO., LTD.: STORES IN CHINA, JUNE 2009

8.6.3 Shenzhen Sundan: Financial Results

Table 8.45 SHENZHEN SUNDAN (CHAIN-STORE) STOCK CO., LTD.: FINANCIAL RESULTS, 2003-2007*

8.7.1 Suning Appliance: Company Details

8.7.2 Suning Appliance: Company Background

Table 8.46 SUNING APPLIANCE CO., LTD.: TOP 10 SHAREHOLDERS, END OF DECEMBER 2008

Table 8.47 SUNING APPLIANCE CO., LTD.: KEY EVENTS, 1990-2009

Table 8.48 SUNING APPLIANCE CO., LTD.: REVENUE, REVENUE SHARE BY REGION, 2004-2008

Table 8.49 SUNING APPLIANCE CO., LTD.: GEOGRAPHICAL DEFINITION

Table 8.50 SUNING APPLIANCE CO., LTD.: STORE BY REGION, 2007-2008

Table 8.51 SUNING APPLIANCE CO., LTD.: STORE FORMAT BY KEY CITY, 2007-2008

Table 8.52 SUNING APPLIANCE CO., LTD.: STORE FORMAT, 2005-2008

Table 8.53 SUNING APPLIANCE CO., LTD.: SAME-STORE SALES GROWTH, 2007-2008

Table 8.54 SUNING APPLIANCE CO., LTD.: STORE DISTRIBUTION BY MARKET, 2006-2008

Table 8.55 SUNING APPLIANCE CO., LTD.: REVENUE BY PRODUCT CATEGORY, 2004-2008

Table 8.56 SUNING APPLIANCE CO., LTD.: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008

Table 8.57 SUNING APPLIANCE CO., LTD.: INVENTORY TURNOVER DAYS, 2006-FIRST HALF 2008

8.7.3 Suning: Financial Results

Table 8.58 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 2004-2006*

Table 8.59 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 2006-2008*

Table 8.60 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, FIRST HALF & FIRST NINE MONTHS 2007-2008*

Table 8.61 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 1Q 2007-4Q 2007*

Table 8.62 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 1Q 2008-4Q 2008*

Table 8.63 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS (YEAR-ON-YEAR GROWTH), 1Q 2008-4Q 2008*

Table 8.64 SUNING APPLIANCE CO., LTD.: INCOME FROM NON-CORE OPERATIONS, 2004-2006*

Table 8.65 SUNING APPLIANCE CO., LTD.: INCOME FROM NON-CORE OPERATIONS, 2006-2008*

Table 8.66 SUNING APPLIANCE CO., LTD.: BREAKDOWN OF SELLING & DISTRIBUTION COST, MANAGEMENT COST, 2006-2008

Table 8.67 SUNING APPLIANCE CO., LTD.: BALANCE SHEET, 2004-2008*

8.7.4 Suning Appliance: Future

2009 Expansionary Year

Table 8.68 LAOX CO., LTD.: FINANCIAL RESULTS, 2007/08-2008/09*

8.8.1 Yangzhou Huiyin Household Appliance: Company Details

8.8.2 Yangzhou Huiyin Household Appliance: Company Background

Table 8.69 YANGZHOU HUIYIN HOUSEHOLD APPLIANCE: STORE OPENING MODEL

8.8.3 Yangzhou Huiyin Household Appliance: Company Results

9.1.1 China Audio Industries Association

9.1.2 China Audio & Visual Association

9.1.3 China Chain Stores & Franchise Association

9.1.4 China Electronic Chamber of Commerce

9.1.5 China High-Definition DVD Industry Association

9.1.6 China Household Electrical Appliances Association

9.1.7 China National Household Electric Appliances Service Association

9.1.8 China Video Industry Association

9.2.1 Ministry of Commerce (MOFCOM)

9.2.2 Ministry of Industry & Information Technology (MIIT)

9.2.3 Ministry of Science & Technology (MOST)

9.2.4 State Administration of Radio, Film & Television (SARFT)

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

Table A.1 TOTAL POPULATION, 2002-2008

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002-2008

Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002-2008

Table A.4 POPULATION BY PROVINCE, 2002-2008

Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008

Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002-2008

Table A.7 POPULATION BY AGE GROUP, 2002-2008

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002-2008

Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Table A.12 GDP AND COST OF LIVING INDEX, 2002-2008

Table A.13 GDP BY PROVINCE, 2002-2008

Table A.14 GDP GROWTH BY PROVINCE, 2002-2008

Table A.15 PER CAPITA GDP BY PROVINCE, 2002-2008

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008

Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007

Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002-2008

Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002-2008

Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002-2008

Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002-2008

Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002-2008

Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002-2008

Table A.24 URBAN UNEMPLOYMENT RATES, 2002-2008

Table A.25 AVERAGE INCOMES BY SECTOR, 2001-2007

Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001-2007

Table A.27 AVERAGE INCOMES BY REGION, 2001-2007

Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001-2007

Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002-2008*

Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002-2008*

Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002-2008

Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002-2008

Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001-2008

Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001-2008