Product Type: Market Research Report
Published by: Marketdata Enterprises Inc.
Published: July 2000
Product Code: R237-136Description This study examines the total market for plus-size products and services geared to overweight persons. This groundbreaking niche study analyzes the market parameters, definition and demographics, market potential, emerging trends and profiles of leading competitors. Includes complete listings of the major plus size catalogs, magazines, manufacturers, publications and resource guides.Table of Contents Introduction
Report scope and methodology, sources used.
Market Definition and Nature
Discussion of the products/services comprising the "plus size" market for large
persons in the U.S. (primarily female but some men as well)
Major characteristics of plus size consumers, problems they have finding suitable
clothes and other products, purchasing behavior vs. regular size clothes, commentary
by owners of Style Access Group, Emerging Visions, other market experts
Discussion of overweight/obesity statistics, dress sizes, other factors affecting market
Analysis of market structure - why there are so many small Internet companies
competing and why they fail so often
List of attorneys that have handled size discrimination lawsuits.
Demographic Profile of Plus Size Customers Discussion of number/percentage of healthy weight, overweight, obese people in the
U.S. (CDC data), avg. size/dress size/measurements of US females and how they've
changed since 1940s.
Estimates of the potential number of plus size customers: discussion of valid
barometers to estimate the market
Table: no. of females in US by age group, and % that are obese (1998)
- Status report of obesity in America: 11 possible reasons why we are getting fatter --
discussion of major trends and factors affecting weight gain in past decade
Table: obesity rates (% of population obese), by state (1998)
Table: combined prevalence of overweight and obesity, by sex, race, age (1988-94)
Table: prevalence of obesity only, by sex, race, age (1988-94)
Discussion of 8 reasons why women size 14+ have problems finding clothes that fit
Survey results of Kurt Salmon Associates: dissatisfaction rates of plus size customers
Market Size and Growth
Overview and discussion of data about the plus size market, sources, limitations, sub-segments within the market
Marketdata list of untapped market segments, discussion of market paradoxes and
differences between what plus size customers say and how they actually act, buying
channels and types of media they utilize
Discussion of emergence of international size acceptance websites/services, reasons
why Marketdata thinks the plus size market will grow
Marketdata estimates of $ value of the market (1993-2000F) for: clothing, accessories, modeling, dating/social services, books, exercise videos, magazines, discussion of market growth, 2000 forecasts, longer-term outlook.
The Major Plus Size/Size Acceptance Organizations
Profiles of the leading plus size companies and associations (address, phone, contact persons, websites, mission and objectives, activities, publications, budgets, opinions about nature and structure and future of the market - results of in-depth interviews, etc. In-depth profiles for:
- The Voluptuous Woman Company (interview Jennene Biggins-Grimsley)
- Largely Positive (interview Carol Johnson)
- Grand Style (interview Susan Weber)
- Largesse
- Abundia (interview Dr. Cheri Erdman)
- International Size Acceptance Association
- The Council on Size and Weight Discrimination (interview Bill Fabrey)
Address list of 16 key plus size groups and organizations
The Major Plus Size-Oriented Magazines, Newsletters, Directories
Discussion of the market for plus size periodicals: estimated no. of US subscribers, ad revenues, total revenues, the major players
Table: List/ranking of top 10 plus size magazines and catalogs (subscription price,
paid circulation, estimated total revenues
Address listing and descriptions of above periodicals
List of the top 4 plus size directories and resource guides, address, contacts
The Plus Size Clothing Market
Summary and major trends: number of competitors selling plus size clothes, no. of listings in major directories, findings of major news articles about retailers and the plus size mkt., changing attitudes by mfrs. and designers,
List of major competitors (address, phone, etc.) (Catherine's Stores, Ashley Stewart,
The Avenue, etc.)
In depth company profiles (company description, number of stores, subsidiaries and divisions, marketing strategies, 1999 sales when available) for:
- Lane Bryant (The Limited)
- Charming Shoppes (incl. Catherine's Stores, Modern Woman, Fashion Bug)
- Dress Barn
- The Avenue (United Retail Group)
- Ashley Stewart
- Elizabeth (Liz Claiborne)
Market size and growth rate, 1993-1999, discussion and analysis
Discussion of trade shows representing plus size and big & tall clothing buyers
The Social Services Market: Dating and Singles Groups
Summary and major trends
Dating services and the personal ads market: characteristics of fee-based personals and datelines/900 numbers
Singles publications: discussion of number, role, how they obtain revenues
Size of the overall personal ads mkt. - estimated $ value from 1992 to 1998, growth,
rationale for estimates, Marketdata's estd. size of the personal ads mkt. for plus size
persons, future outlook for personals/900 numbers
Dating services and large people - why plus size people do not make good customers for traditional franchises and matchmakers, but do use the personals, estimates of $ value of plus size personal ads mkt. and dating services (by type) for 1999.
List of 21 companies/organizations across US providing dating/social services for large persons.
List of the 66 major singles publications in the U.S.
The Plus Size Books and Exercise Videos Market
Discussion of plus size/size acceptance movement books: why they are not big sellers, estd. number sold in US, review of the recent bestsellers, Marketdata estimate of $ value of the market
List of 35 size acceptance books published since 1985 (title, author, publisher, price).
The plus size exercise videos market: discussion of major producers and bestsellers, findings of interview with President of Women At Large, role of Richard Simmons as major competitor in this niche, estimated sales of Richard Simmons and overall market, discussion of format change from VHS to DVD
Address list of 9 exercise video producers/distributors specializing in plus size mkt.
The Plus Size Gadgets & Accessories Market
Summary and major trends: discussion of non-clothing items that large people need
(personal hygiene items, seat belt extenders, cushions, jewelry, etc.), discussion of
Amplestuff mail order catalog.
The seat belt extenders market: how large people can obtain them, cost, mkt. $ potential
as related to new car sales and existing cars driven by 28 million large persons
Address List of 14 companies selling accessories for large persons.
The Plus Size Modeling Market
Summary and major trends: what it takes to be a plus size model, list of the top models now working, avg. earnings and pay scales
Findings of interviews with Delores Pressley, head of Miss Plus USA beauty pageant, description of how pageant works, prizes, attendance trends, discussion of Dimensions Plus modeling agency
Findings of interview with personnel at Ford Modeling Agency and Wilhelmina, NY
(top 2 agencies for plus size models) - popular models, fees, trends, growth outlook
Estimated market size, share of top 3 agencies vs. others
Address list of 27 agencies booking plus size models.
The Plus Size Furniture Market
Discussion of requirements by large persons for extra sturdy furniture, what large people
look for
Address list of 13 manufacturers of: beds, outdoor furniture, office furniture, wheel-
chairs and walkers for large persons.
Health Clubs for Large Persons
Discussion of three health clubs for large people, why there are so few: 48 West Health
& Fitness, interview with founder (Charlene Powell).
Reference Directory of Information Sources
Name/address/phone/key contact for plus size associations, periodicals, directories,
experts, newspaper articles published.
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