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IPTV Landscape in Western EuropeProduct Type: Market Research ReportPublished by: InfoCom GmbH Published: October 2006 Product Code: R254-144 Description In this report, we will illustrate the different solutions and the different business models of the major programmes currently available for the deployment of IPTV in Western Europe. We cover all major present commercial offer and provide details of the product packages. An introductory document, which provides a general analytical overview of the IPTV system as well as the rational for triple play services and business model, is also included. The delivery of entertainment over broadband networks will truly empower the user to gain control of the content, accessing services such VoD, Interactive TV, recorded content at provider’s remote site and many more. Some parameters will be critical, especially comfort, cost and qua lity. While the comfort of having a plug-and-play solution, with unified billing and services, is evident, to achieve adequate cost and quality levels will be not so straightforward. If IPTV will be critical for the success of triple play, bundled services will have to cost less than the cost of the indi vidual services; and the quality will have to be at least comparable to the one of a traditional and/or digital TV set, which will require high bandwidth and, consequently, more costly invest ments. IP technology is gaining momentum and aggressive deployment among providers worldwide. Telecom carriers can effectively catch the opportunity to use their existing networks as a base to distribute entertainment services and, thus, add onto their revenues streams. With ARPU for fixed line services falling steadily, telecom carriers must provide additional value-added services. And that the hype for IPTV is not understated can be gauged from the fact that all major players in the world have jumped on this bandwagon. With the convergence of services, and offerings of bundled product with IPTV, the traditional carriers will undergo a dramatic change in the product portfolio as well as in the technical solutions. The present business models with access lines + transport services are quickly replaced by models where a carrier has to offer complete service solutions, which should be, also, individually configurable. As such, a carrier will evolve from a technology/connectivity provider to a provider of a full plug-and-play service portfolio, containing different components, according to the user. This concept will be key also to “link” the user to the provider, in order to increase loyalty, make churn less likely and thus, count on a more stable, and consequently profitable, user base. Nevertheless, how carriers will come to this point, that is with which technological solution they will deliver IPTV is still a major question as, as already noted, carriers search for the solution which will minimise the investments needed while not compromising the possibility in the future to add even more advanced services. It is now common opinion that ADSL2+ cannot provide enough bandwidth for IPTV plans in the future and fibre-based options - whether FTTH or FTTC with VDSL providing the final connection - will be required. ADSL2+, with speed up to 6 Mbit/s is enough for standard definition TV, Internet access and VoIP service. But in the future, once multiple HDTV channels are being provided to each house and the Internet connection is used for bandwidth hungry services - such as online gaming - up to 100 Mbit/s per household will be needed. Table of Contents
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