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TS&T Mini-Study: MVNOs: To Be or Not To Be?

Product Type: Market Research Report
Published by: InfoCom GmbH
Published: July 2005
Product Code: R254-89
Description
As mobile markets have been reaching saturation in most Western European countries, MNOs (Mobile Network Operators) have been trying to find new distribution channels to acquire customers and new partners to develop offers targeting niche segments. This has led to the creation of a number of MVNOs (Mobile Virtual Network Operators) in various countries.
Table of Contents

1. Introduction

2. Definition

Types of MVNO: based on core business

Types of MVNO: based on technical requirements

3. Keys to success of an MVNO

Branding strategy

Market segmentation

Existing customer base

Distribution channels and cross-selling

Partnerships and alliances

4. Opportunities for MNOs

5. Conclusion

Tab. 1: Main objectives for becoming an MVNO - Examples

Tab. 2: MVNO technical dependency spectrum

Tab. 3: Sainsbury and Tesco mobile offer

Tab. 4: Examples of MVNOs in selected countries
Ordering and More Information
Price and Delivery Options


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