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Cable MSO Tactical Analysis Report

Product Type: Market Research Report
Published by: New Paradigm Resources Group
Published: June 2008
Product Code: R257-69
Description
While cable companies have been pursuing broadband and telephony options for many years, their core video programming market has been under attack by satellite providers and, more recently, by the incumbent telcos. In response, the cable multiple systems operators (MSOs) have had to intensify their sales and marketing efforts at a local level to extend their reach into the bandwidth-intensive voice and data areas. And nowhere has this activity been more forceful than in the fight for the lucrative small and medium sized business (SMB) market.

Analyzing the Competitive Tactics Used to Win Market Share: The Cable MSO Sector identifies and details the key competitive tactics being deployed by the most successful cable operators as they continue to make inroads into the traditional ILEC broadband and telephony “sweet spots” by offering a parallel suite of services designed to compete directly with the traditional telecom providers.

Whether you are a current service provider seeking key insights into the Cable MSO carrier sector; a prospective service provider making plans for the upcoming year; or a Cable MSO product or service vendor looking to step up your sales and marketing initiatives, this report will provide you with the tactical business intelligence you need to make effective and profitable decisions for your company.
Table of Contents
Executive Summary

Table of Contents

Tables and Figures

List of Tables

List of Figures

Section 1: Introduction

1.1 Research Methodology

1.2 Report Objectives

1.3 Report Overview

1.4 Market Sectors Analyzed

Section 2: Customer Targeting

2.1 Residential

2.2 Commercial - Telecommuter

2.3 Commercial - SMB

2.4 Commercial - Enterprise

Section 3: Product Differentiation

3.1 Residential

3.2 Commercial

Section 4: Service Provisioning

Section 5: Launch and Distribution

Section 6: Pricing

6.1 Bundling

6.2 Special Promotions

Section 7: Sales & Promotional

7.1 Residential

7.2 Commercial

7.3 Looking Ahead: What to expect in 2008

List of Tables

Table 2.1: Cable Operators' Prioritization of Tactics in the Residential Segment

Table 2.2: Recent Competitor Activities - Residential Product Targeting

Table 2.3: Cable Operators' Prioritization of Tactics in the Telecommuter Segment

Table 2.4: Recent Competitor Activities - Telecommuter Product Targeting

Table 2.5: Cable Operators' Prioritization of Tactics in the SMB Segment

Table 2.6: Recent Competitor Activities - SMB Product Targeting

Table 2.7: Cable Operators' Prioritization of Tactics in the Enterprise Segment

Table 2.8: Recent Competitor Activities - Enterprise Product Targeting

Table 3.1: Residential Product Line

Table 3.2: Recent Competitor Activities - Residential Product Differentiation

Table 3.3: Commercial Product Line

Table 3.4: Recent Competitor Activities - Commercial Product Differentiation

Table 4.1: Recent Competitor Activities - Product Provisioning

Table 5.1: Recent Competitor Activities - Residential Launch and Distribution

Table 5.2: Recent Competitor Activities - Commercial Launch and Distribution

Table 6.1: Residential Bundle: Entry-Level Lead Offer Comparison, January 2008

Table 6.2: Commercial Bundle: Entry-Level Lead Offer Comparison, January 2008

Table 6.3: Recent Competitor Activities - Special Promotions

Table 7.1: Cable Operators' Promotional Tactics in the Residential Segment

Table 7.2: Recent Competitor Activities - Residential Sales & Promotion

Table 7.3: Cable Operators' Promotional Tactics in All Business Segments

Table 7.4: Recent Competitor Activities - Commercial Sales & Promotion

Table 7.5: Tactical Overview: Cable MSOs, 1Q 2008

Table 7.6: Cable Operators' Product Development Plans

List of Figures

Figure 1.1: Housing Units Passed by Cable High-Speed Internet Service

Figure 2.1: Wide Open West Triple-Play Mailer to Residential Customers

Figure 2.2: Comcast Mailer to Small Business Customers

Figure 3.1: Optimum Lightpath Mailer to Small Business Customers
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