Product Type: Market Research Report
Published by: Screen Digest
Published: April 1999
Product Code: R261-001Description Whilst providing an overview of the European pay TV sector as a whole, this report focuses on the economics of cable and satellite channels in particular. The aim of this report is to provide an analysis of the cost and revenue structures for an 'average' pay TV channel launching today and to assess each of the European markets in which it may operate.
The UK has been taken as the initial entry point for European pay TV. This, and the fact that it is the biggest pay TV market in Europe if the utility cable market of Germany is excluded, makes the UK particularly important and more analysis is devoted to this market than the others.
This report aims to provide an overview of the European cable and satellite sector which will be of interest to anyone involved or considering involvement in European pay TV. It examines the basic costs and revenues of an 'average' pay TV channel in the UK market and it provides detailed analysis of the major markets as well as providing forecasts for cable and satellite penetration and pay TV revenues up to 2005.
The overall objective of the report is to provide a practical guide to European pay TV and provide some indication of where the best opportunities lie, both in terms of geographical markets and the different sectors within the value chain.
This provides a detailed examination of the European pay TV industry and presents an analysis of the way the sector is developing in key markets as well as forecasts up to 2005. Table of Contents
- List of tables and charts
- Executive summary
- Strategic and market factors in European cable and satellite television
- Background and industry structure
- Economics of pay TV
- The value chain
- Vertical integration
- Impact of digital technology, convergence and deregulation
- Competition in pay TV distribution
- Digital terrestrial television
- Driving forces
- New services
- Marketing
- European digital take-up
- Key success factors
- Economics of scale
- Marketing
- The future
- Pay TV channel economics
- Launching a new channel
- Operating costs
- Revenues
- Channel profitability
- Channel business plan
- Key issues: Scale economics and distribution
- Strategic choices
- Key European markets
- UK
- France
- Germany
- Italy
- Netherlands
- Spain
- The Nordic countries
- European digital trends
- UK
- France
- Germany
- Italy
- Netherlands
- Spain
- The Nordic countries
- European comparisons
- Appendices
- CHARTS AND TABLES...
- Strategic and market factors in European cable and satellite TV
- Growth of pay TV channels in Europe
- European digital television platform subscribers
- The virtuous circle of profitability
- The pay TV value chain
- Recent UK channel closures
- Vertical integration: BSkyB's pivotal position in UK pay TV
- GDP per capita in key European markets
- Brussels regulation: European Commission Directories with an interest in broadcasting
- Feature film release windows in Western Europe
- European pay-per-view revenues 1998
- Internet households in key European markets
- Pay TV channels economics
- European digital television platforms and subscribers
- Annual distribution costs for DTH in the UK
- Programming costs
- Program acquisition prices in Europe
- Channel operating costs
- UK carriage fees
- European carriage fees
- Estimated profit for Flextech channels 1998
- Key European markets
- European multichannel households
- UK television basics
- UK television viewing shares 1998
- UK pay TV distribution breakdown 1998
- Cable & Wireless Communications
- Sky Digital
- ONdigital
- France: television basics
- French television shares 1998
- French cable subscribers 1998
- Lyonnaise Câble
- NC NumériCâble
- CSN: Canal Satellite Numérique
- TPS: Télévision Par Satellite
- Germany: television basics
- German television viewing shares December 1998
- DFI
- Italy: television basics
- Italian television viewing shares
- Stream
- Telepiù D+
- Netherlands: television basics
- Dutch television viewing share December 1998
- Spain: television basics
- Spanish television viewing shares December 1998
- Canal Satélite Digital
- Via Digital
- Nordic television basics
- Nordic television viewing shares 1998
- Telia Digital
- Tele Danmark Kabel
- Canal Digital
- European digital trends
- UK, France, Germany, Italy, Netherlands, Spain, Nordic. For each of these countries the following tables apply:
- Winners and losers
- Forecasts 1998-2005
- Pay TV subscribers
- Pay TV revenue
- PPV and transitional revenue
- Digital pay TV forecasts for key European markets 2005
- Appendices
- European cable and satellite channels April 1999
- European pay TV football rights
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