Product Type: Market Research Report
Published by: Screen Digest
Published: March 2000
Product Code: R261-005Description Digital radio may not have attracted the same media attention as digital television so far, but it already has the potential of a multi-billion dollar business, with major implications across the range of multimedia activities.
This timely report assesses the current prospects for digital radio broadcasting. It evaluates the specifications and relative merits of the competing technologies, and reviews the issues involved in going digital. Scenarios are presented for the consumer shift from analogue to digital, assessing timing, pricing, programming and other factors that will govern the market, such as the incentives that could lead listeners to make the switch.
This is the authoritative report you need to weigh up the options with confidence.
Where can be best opportunities for digital radio broadcasting be found?
What are the attitudes of established broadcasters?
How will the consumer market react?
What role will the Internet play in delivering radio services?
Which technology options hold out the best prospects?
What strategies should companies large and small pursue to ensure they make the best of the business?
Are there synergies to be found with digital television and other media? Table of Contents
- Executive summary
- Digital radio challenges broadcasters to expand into new multimedia business
- Digital radio is a multi-billion Euro business with high market potential
- Digital radio terminates today's world-wide single transmission standard
- Market penetration needs concerted marketing efforts by three industrial sectors
- Introduction
- Is radio a rewarding investment?
- First electronic medium
- High reach throughout population
- High trust
- Reliable and easy to use technology
- Ubiquitous: mobile and portable
- Medium with no visual attention
- Easy to make
- Moderate market size
- Digitization changes all
- Assessment of market perspectives
- 1. The digital challenge
- Why digitize radio?
- Radio broadcasting value chain
- Benefits along the digital value chain
- Delivery means
- Available technology
- 2. Competitive technologies, strengths and weaknesses
- Eureka 147 DAB
- Technical specifications and characteristics of Eureka 147 DAB; Target markets; Migration from analogue to digital and market roll-out; Conclusion: strengths and weaknesses of Eureka 147 DAB
- World Space: 'a truly historic moment'
- Characteristics of WorldSpace; Technical specifications of WorldSpace system; Target markets; Market roll-out plans; Strengths and weaknesses of WorldSpace
- IBOC: the late runner-up
- Characteristics of USADR; Technical specifications of USADR; Target markets; Market roll-out; Conclusion: strengths and weaknesses of USADR
- Digital AM: ambitious DRM advances
- DRM digital radio specification; Target markets; Launch and timing; Strengths and weaknesses
- Other satellite digital radio systems
- Television adjacent digital satellite radio; Exclusive digital satellite radio; CD Radio Inc; XM Satellite Radio Inc; NMBC: Nihon Mobile Broadcasting Corporation, Japan
- Terrestrial ISDB: the Japanese all-in system
- Technical specifications of ISDB-T; Implementation perspectives
- Internet radio
- Conclusions
- Strengths and weaknesses; Television adjacent digital satellite radio; Exclusive digital satellite radio; CD Radio Inc; XM Satellite Radio Inc.
- 3. Market players and their commitments
- Radio broadcasters
- Public service radio broadcasters (national, regional level); Private national radio broadcasters; Private local and regional radio broadcasters; International radio broadcasters; Non-commercial and community radio broadcasters
- Signal transmission
- Multiplexing, coding and ensembling, transmitters and exciters
- Receiver manufacturers
- Conclusions
- 4. Market trends and market assessment: Can digital radio deliver its promises?
- Radio listening and programme (service) markets
- Radio advertising markets
- Datacasting market: 'radio for your eyes'
- Business applications for datacasting services
- Consumer electronics retail markets
- Home/office digital radio receivers; In-car digital radio receivers; Digital radio PC receivers
- Conclusions
- 5. Market diffusion scenarios
- Product level
- Attractive and comprehensive content; Accessibility to the digital radio system (standards, distribution); Technical excellence (transmission and reception); Agenda for full signal coverage; User-friendliness of receivers
- Policy level
- Frequency allocation, approval of standards; Policy signal supporting digital radio standards; Long-term perspectives, confidence
- Business level
- Migration incentives for listeners and users; Readiness to enhance business in new market segments; Affinity to Internet economy; Quality of programme and service package; Price corresponds with benefits
- Marketing and timing level
- Timing co-ordination for roll-out; Broadcasters provide marketing platform; Synergies with digital television; Co-ordination platform for concerned market players; Marketing message 'Digital radio is here to stay'; Services match expectation
- Migration scenarios
- Market success scenario; Market failure scenario
- Directory of Digital Radio
- Digital Radio Broadcasters
- Digital Radio Transmission companies
- Digital radio receiver manufacturers
- Other players in Digital Radio (technical solutions, R&D)
- Members of Digital Radio Consortia
- Worldspace alliance partners
- USADR consortium
- Members of the DRM Consortium (April 1999)
- DRM Associate Members
- Members of the Eureka 147 consortium (April 1999)
- Digital Satellite Radio (project partners and operators)
- TABLES AND CHARTS...
- Overall value of the digital radio receiver markets in Western Europe
(all radio receivers, in-car systems and PC cards)
- Value chain for analogue radio broadcasting
- Value chain for digital radio broadcasting
- Packaging
- Distribution/transmission and return paths
- Industries involved in DAB
- Characteristics of proprietory and open systems for digital radio
- Members of the Eureka 147 consortium
- Features of sound radio
- Availability of Eureka 147 DAB receivers in 1999 (manufacturers)
- Suitability of Eureka 147 DAB for markets and programme types
- Status of market implementation of Eureka 147 DAB
- Overview of strengths and weaknesses of Eureka 147 DAB
- WorldSpace alliance partners
- Transmission Footprints of AfriSat, AmeriSat and AsiaSat (3 beams each)
- USADR system requirements
- USADR consortium
- IBOC signal allocation (hybrid model)
- IBOC signal allocation (all-digital model)
- Overview of strengths and weaknesses of USADR
- Membership of the DRM Consortium
- CD Radio and XM Satellite Radio compared
- Array of digital radio systems world-wide
- Assessment of advanced digital radio systems
- Involvement of market actors in digital radio
- Transmission business: up the value chain
- Digital radio receiver market segments
- Radio and television consumption in selected European countries and the USA
- Digitization promise for Hit Radio (youth)
- Digitization promise for Hit Radio (adult contemporary)
- Digitization promise for speech and information radio formats
- Digitization promise for classical music radio
- Radio advertising expenditure in selected key markets: Current prices
- Share of radio advertising expenditure in selected key markets
- Radio advertising expenditure per capita in selected key markets
- Opportunities and threats by digitisation for the advertising markets
- Digitisation promises for radio advertising
- Datacasting transmission model
- Digitisation promises for datacasting services
- Business applications for datacasting services
- Digital radio receiver typology
- Number of home/office digital radio units sold during five years after launch: lower scenario
- Number of home/office digital radio units sold during 5 years after launch: upper scenario
- Advertised retail price for home/office digital radio receivers in Europe (Eureka 147 DAB system)
- Market value of home/office digital radio receivers in Europe
- Number of in-car digital radio units sold during five years after launch: lower scenario
- Number of in-car digital radio units sold during five years after launch: upper scenario
- Advertised retail price for digital car radio receivers in Europe (Eureka 147 DAB system)
- Market value of in-car digital radio receivers in Western Europe
- Number of personal computers in key markets
- PC shipments in Europe and growth expectation (1999/2000)
- Market size of digital radio PC cards in Western Europe
- Market value of digital radio PC cards in Western Europe
- Overall size of the digital radio receiver markets in Western Europe
- Overall value of the digital radio receiver markets in Western Europe
- Succes
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