Product Type: Market Research Report
Published by: Screen Digest
Published: April 2008
Product Code: R261-73Description One of the 'BRIC' countries and the biggest television market in the world, China has long been seen as a land of opportunity for foreign investors. But many have found the unique market conditions impossible to fathom. China cable TV is Screen Digest's first major China-specific management report. It is also the first report on the market that gives a comprehensive overview of China's cable television market with 10 years of detailed historical data and five year projections for market size and value. Also included are detailed profiles of the 20 largest cable operators.
The report details the general economic situation of the market, looking at population and economic growth, TV penetration and the important political structure of the broadcasting industry in China. The report also provides a comprehensive introduction to the cable television industry in China, detailing structure of the cable TV market, current progress towards digital migration, service offering, the regulatory environment and key issues around triple-play, premium pay TV content and foreign channels.
Produced as a collaboration between Screen Digest and R&TI (a division of China's media regulator SARFT), this report also features a unique interpretation of major broadcasting policies, the competitive situation of all digital TV platforms and strategic plans on issues including triple-play, Video-on-demand and high definition TV.
With detailed data on technology suppliers to the market (down to an operator level for the top 20 companies),, this report provides a comprehensive market review and assessment for investors, operators, content players and technology suppliers.
Key findings:
- China is the world's largest TV market, with 378m TV households and 152m cable TV households by the end of 2007.
- Cable accounts for 99.3 per cent of the Chinese pay TV market, and is expected to maintain market share at over 90 per cent through to 2012.
- Licensed cable operators were recently consolidated from thousands to just over three hundred.
- Penetration of cable homes-passed in China is 79 per cent, with roughly 25 per cent cable operators achieving between 91 per cent and 100 per cent uptake within their area of operation.
- 86.5 per cent of all cable operators transmit 30 or more analogue channels on their networks; 24 per cent of cable operators carry 40 or more analogue channels.
- 65.6 per cent of cable operators offer on demand services, 53.8 per cent of operators can provide cable Internet, only 6.5 per cent of operators offer cable telephony service due to regulatory issues.
- The wide range of analogue channels in the basic service mean pay TV has limited appeal. Cable TV ARPU has been stagnant at around $2 for the past decade.
- Cable Internet contributes an average of two per cent to total cable revenue
- Pay TV contributes less than 10 per cent to total cable TV revenue.
- China aims to switch-off analogue TV by 2015. Current digital cable TV subscribers are 25m (17 per cent of cable TV homes).
- Three HD channels are available on cable in most areas in the country.
- Premium television is alien to the majority of Chinese viewers. Cable operators have largely failed to address this problem
- Government policy is still the driving force behind major changes in China's cable industry, despite occasional local mavericks.
In the report:
- Comprehensive industry overview with historical data from 1997 through 2012 forecasts.
- Forecast of total market growth to 2012
- Comprehensive assessment for five selected operators in the market.
- Individual profile with 15 years' historical data and five years' forecast data of all top 20 operators
- Introduction of the overall broadcasting industry landscape
- Detailed analysis of opportunities for international investors and suppliers
Table of Contents - Executive Summary
- Methodological Notes
- Regions covered
- How data was collected
- Data conventions
- Currency, exchange rate and business tax
- China-specific definitions used in this report
- Acknowledgements
- Country Overview
- Population and economy
- TV penetration
- Average income by region
- Political administration structure in broadcasting
- Consolidation
- Introducing the Chinese Cable
- TV Market
- Market size
- Market value
- Structure of the cable TV industry
- Network status
- Cable TV stations and cable network operators
- Cable value chain
- Cable regulation
- Future regulation
- Industry committees and societies
- Free and pay TV channels carried on cable networks (analogue and digital)
- Strategic planning for the Chinese cable TV industry
- Key cable TV related policy
- Channel carriage
- Media ownership and foreign investment
- Domestic private investment
- Business models of digital cable deployment
- China Cable TV key facts 1997-2012
- Super-sized cable operators
- Low cable APRU
- Simple business model
- Post-migration embarrassment
- Oriental Cable Network (Shanghai)
- Regional snapshot
- Brief history of Oriental Cable Network (OCN)
- Benchmarking OCN
- Network status
- Services
- Technology
- Competition
- Market perspective
- Beijing Gehua CATV Network
- Regional snapshot
- Brief history of Beijing Gehua Cable
- Benchmarking Gehua Cable
- Network status
- Services
- Digital migration and fiscal gap
- Technology
- Competition
- Market perspective
- Shenzhen Topway Video
- Regional snapshot
- Benchmarking Shenzhen Topway
- Network status
- Services offered
- Technology
- Competition
- Market perspective
- Hangzhou Huashu Digital TV
- Regional snapshot
- Brief history of Hangzhou Huashu
- Benchmarking Hangzhou Huashu
- Network status
- Services
- Technology
- Competition
- Market perspective
- Nanjing Broadcasting Network
- Regional Snapshot
- Brief history of Nanjing Broadcasting Network (NBN)
- Benchmarking Nanjing Broadcasting Network
- Network status
- Services
- Technology
- Competition and market perspective
- Provincial level cable operators
- Background of consolidation
- Benchmarking newly consolidated provincial level cable operators
- Network status
- Services offered
- Other services
- Technology
- Competition
- Market perspective
- Tianjin Cable Network
- Qingdao Cable Network
- Chengdu Xingwang Cable Network
- Guangzhou Cable Network
- Foshan Pearl River Cable Network
- Hebei Cable Network
- Guangxi Cable Network
- Henan Cable Network
- Jiangxi Cable Network
- Shaanxi Cable Network
- Zhongguang Cable Network
- Yunnan Cable Network
- Jilin Cable Network
- Inner Mongolia Cable Network
- Xinjiang Cable Network
- Appendix 1
- Appendix 2
- Appendix 3
- Tables and Charts
- Executive Summary
- Methodological Notes
- Exchange Rate
- Country Overview
- Country overview
- Population by region
- Average income by region
- Introducing the Chinese Cable
- TV Market
- China cable overview
- Cable network operators by administration level
- Scale of cable network capacity
- Broadcasting Industry Value
- Top 20 companies analogue vs.digital monthly prices
- Cable industry value chain
- SARFT timetable for digitalization
- Cities with full digital migration
- SARFT plan of broadcasting development in China
- World IPTV market rank 2007: Top 10 by subscriber numbers
- Set-top box supply to top 20
- Middleware supply to top 20
- Conditional access supply to top 20
- Cable modem supply to top 20
- Key cable TV related policy
- Foreign satellite channels landed in China
- China Cable TV key facts 1997-2012
- Top twenty cable operators in China
- China cable pay TV revenue growth
- Cable TV revenue split
- Country total vs. top 20 overview
- Top 20 operator ARPU
- Cable Internet revenue share
- All 20 operator profiles have the following tables and charts
- Key data 2007: Oriental Cable Network
- Oriental Cable Network ARPU growth forecast till 2012
- Regional data 2007: Shanghai City
- Oriental Cable Network: market size
- Oriental Cable Network: Technology providers
- Oriental Cable Network: revenue contribution by service 2007
- Oriental Cable Network: revenue contribution by service 2012
- Oriental Cable Network: market size and revenue forecast
- Provincial level cable operators
- Top 20 cable operators by size
- Top 20 cable TV penetration rank
- Cable TV penetration rank
- Average monthly income rank
- Analogue VS digital package prices 2007 & 2012
- Group profile cable Internet subscribers rank
- Appendix 1
- National free-to-air channels
- Appendix 2
- Foreign satellite channels landed in China
- Appendix 3
- Major cable TV industry organizations and societies
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