Advertising Industry

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1. Overview

Table 1: Global Advertising Market by Region: Estimates for 2005 in Billions of US$

2. Trends and Issues

On a Comeback Trail

Events- A Booster to Growth

Traditional Media Retain Stronghold While New Media Proliferate

Asia Boosts Global Adspend Growth

3. Focus on Modes of Advertising

Conventional vis-à-vis New Modes

Television

Table 2: Global Interactive Television Advertising Revenues: Annual Estimates/Projections for 2003 through 2008 in Million of US$

Print Media

Table 3: Global Newspaper Ad Expenditures by Country: Annual Market Estimates/Projections for 2003 through 2008 in Millions of US$ for South Korea, China, Brazil, India, Mexico, Thailand and others

Table 4: Global Magazines’ Ad Expenditure by Country: Annual Market Estimates/Projections from 2003 through 2008 in Millions of US$ for Brazil, Portugal, Mexico, Belgium, South Korea, Hungary, China and Others

Radio

Table 5: Global Radio Advertising Revenues by Region: Annual Market Estimates/Projections for 2003 through 2008 in Millions of US$ for Argentina, Brazil, Canada, USA, Australia, New Zealand, South Africa, and Others

Outdoor

Online

Table 6: Global Online Advertising Expenditure: Annual Market Estimates/Projections for 2003 through 2008 in Millions of US$ for North America, Western Europe, Asia, Latin America, Australia/New Zealand and Others

Table 7: Global Online Advertising Expenditure: Percentage Market Share for 2004 and 2008 (E) for North America, Western Europe, Asia, Latin America, Australia/New Zealand, and Other

Table 8: Global Online Advertising Expenditure by Industry: Percentage Market Share for 2004 and 2008 (E) for Financial Services, Media, Computer Hardware/Software, Telecommunications, Travel, Automotive, Health, Consumer Packaged Goods, and Others

4. Mergers & Acquisitions

2006 (1st Quarter)

Aegis Group Acquires Univero

Aegis Group Snaps Up Roland Berger Market Research

Enjoy Media to acquire 51% stake Langhui

Enjoy Media to Buy 60% of Huizhi

Enjoy Media to Purchase major share in IP Relations

Focus Media to Buy Target Media in China

Interland Acquires Web Internet

NVIDIA to Take Over Uli Electronics

PlanetOut Buys LPI Media

Razorfish Takes Over Interactive Marketing Agency

Research International Procures majority shares of Pentor Research International

Sapient Acquires Planning Group International

Yellow Pages group to Buy Trader Media Corporation

2005

Ask Jeeves Procures Bloglines

Bates Asia to Buy majority stake in Nexus Enterprises

DMG World Media Acquires iMedia

Enjoy Media Acquires Tianhua and Faxian

Enjoy Media to acquire Guangzhou CheQing Network Technology

Enjoy Media to Take Over 60% stake in ZhiRui

JWT Takes Over Malone Advertising

Limelon Advertising Company acquires NewsWire Today. com10Mendoza Dillon and Mosaica form a merger

NY Times Company Acquires About.com

Sahlman Williams to form joint venture with Cote

Sapient Acquires Business Information Solutions

Sudler & Hennessey Procures Current Medical Directions

Yellow Pages Group Purchases Advertising Directory Solutions Holdings

2004

America Online Acquires Advertising.Com

Eagle River Signs for Acquiring Advertising Contracts from Chuangrun

Hispanic Ad Companies Merge

MailCreations.com Acquires SeekOver.com

Nova Media Acquires Screencraft

Pheedo Acquires Weblog Advertising Exchange - Blogsnob

ProfitLogic Acquires Advertising Advisor

Viewpoint Acquires Unicast

VMS Acquires AIS and Broadcast News Clips

WPP Takes Over Grey Global

5. Strategic Corporate Developments

2005

IAB and RAB collaborate

JCDECAUX to joint venture with Beijing Gehua Cultural Development

6. Outlook

Regional Perspective

Perspective By Medium

7. A North American Perspective

7a. United States

Overview

Current Scenario

Market Dynamics

‘Quadrennial Effect’ Fuels Revenue Expansion

Political Spending Reinforces Strong Growth

Table 9: Leading Political Sponsors for TV Ads during Jan- Sept. 2004: Bush/Cheney Campaign, Kerry/Edwards Campaign and Others

Online Advertising on an Upward Trajectory

Outdoors Advertising Exhibiting Strong Growth

Olympics-Changing the Scenario

Table 10: Leading Ad Spenders by Expenditure on NBC Telecasts of 2004 Summer Olympics: General Motors Corp., Coca-Cola Co. and Others

Major Spenders

Table 11: Leading Ad Spenders by Expenditure: A Comparison of the First Nine Month Spending during 2003 and 2004 in Millions of US$ for Procter & Gamble Co., General Motors and Others

Table 12: Leading Advertisers by Key Industry Segments with Percentage Growth (2004-2005)

Advertising Media

Table 13: Advertising Expenditure through Media in the US: Annual Market Estimates/Projections for 2003 through 2008 in Billions of US$ for Network TV, Spot TV, Cable TV Networks, Syndicated Television, National Spot Radio, and Network Radio

Table 14: Leading Advertising Media To Which Teens Pay More Attention in the US: 2005Survey Percentage for Cable TV, Radio, and Broadcast TV

Table 15: Ad Spending by Media in the US: Annual Market Estimates/Projections for 2003 through 2008 in Billions of US$

Table 16: US Advertising Market Spending by Media in the US: Annual Estimates/Projections for 2003 through 2008 in Billions of US$ for Four TV Networks, Spot TV, Cable TV, Syndicated TV, and Radio

Newspaper

Table 17: Local Newspapers Advertising Expenditures by Region in the US: Annual Market for 2003 in Millions of US$ for Minneapolis, Birmingham, Tampa, Milwaukee, Richmond, Baltimore, New Orleans, Cleveland, Hartford, Nashville, San Antonio, and Others

Outdoor

Table 18: Outdoor Media Advertisement Spending by Region in the US: Annual Market for 2003 in Millions of US$ for Minneapolis, Birmingham, Tampa, Milwaukee, Las Vegas, Baltimore, New Orleans, Cleveland, Nashville, San Antonio, and Others

Outlook

Tide Turns for the Advertising Industry

7b. Canada

Overview

Table 19: Leading Advertisers’ Advertising Expenditure in Canada: Annual Market for 2003 in Millions of US$ for General Motor Corp., Sears, Roebuck & Co*. BCE, Govt. of Canada, Procter & Gamble Co., Rogers Communications, Hudson's Bay Co., Viacom, and Others

Online Advertising: Promising Potential

Table 20: Online Advertising Revenues in Canada: Annual Market Estimates/Projections for 2003 through 2008 in Millions of Can$

8. Japan

Overview

Outlook

9. A European Perspective

Overview

Online Ad Spending

Table 21: Online Advertising Expenditure in the European Market by Country: Annual Market Estimates/Projections for 2003 through 2008 in Millions of € for Germany, UK, France, Italy, The Netherlands, Switzerland, Spain, Sweden, Denmark, Austria, Norway, Belgium, Finland, Greece, Portugal, and Ireland

Interactive Television

Table 22: Europe Interactive Television Advertising Revenues by Region: Percentage Market Share for 2004 and 2008 (E) for Germany, UK, Sweden, France, Italy, Spain, and Others

Table 23: Interactive Television Revenues by Source in Europe: Annual Market Estimates/Projections for 2003 through 2008 in Millions of US$ for Pay per Play, Subscriptions, and Advertising

9a. Denmark

Overview

9b. Finland

Overview

9c. Germany

Overview

Table 24: Leading Magazines’ Advertising Revenues in Germany: Annual Market Estimates/Projections for 2003 through 2008 in Millions of DM for Spiegel, Focus, Stern, and Others

9d. Italy

Overview

Table 25: Television Advertising Expenditures in Italy: Annual Market Estimates/Projections for 2003 through 2008 in Billions of US$

Table 26: Magazine Advertising Expenditure in Italy: Annual Market Estimates/Projections for 2003 through 2008 in Billions of US$

Table 27: Total Online Advertising Market in Italy: Annual Market Estimates/Projections for 2003 through 2008 in Millions of Pounds Sterling

9e. United Kingdom

Overview

Agency Profits Recover but Margins Remain Affected

Table 28: Media Interactive Advertising Agencies Turnover in the UK: Annual Market for 2003 in Millions of Pounds Sterling for Carat Interactive, PHDiQ, Mediavest Manchester, Initiative London, Universal McCann and Interactive.

Table 29: Leading Media-Only Advertising Agencies’ Net Billings in the UK: Annual Market for 2003 in Millions of Pounds Sterling for MediaCom TMB, New PHD, MindShare, Zenith, Motive and Others

Table 30: Billings of Leading Advertising Agencies’ through Television Media in the UK: 2005Percentage Share for Zenith Media Services, Carat Ltd, Mediacom TMB, OMD UK, Starcom Motive, Mindshare, Direct, Universal McCann, and Others

Online Media Spending

Table 31: Online Advertising Market in the UK: Annual Market Estimates/Projections for 2003 through 2008 in Millions of Pounds Sterling

Outdoor Advertising

Table 32: Outdoor Advertising Expenditure by Leading Companies in the UK: Annual Market for 2003 through 2008 in Millions of Pounds Sterling for Procter & Gamble Ltd, British Telecom Ltd, COI (Central Office of Information), Renault UK Ltd, L’Oreal Golden Ltd, and Others

10. Asia-Pacific/Asia

Overview

Online Advertising

Table 33: Online Advertising Revenues by Country in Asia: Percentage Market Share for 2004 and 2008 (E) for Australia, China, Hong Kong, India, Japan, Malaysia & Singapore, New Zealand, South Korea, and Taiwan

Table 34: Internet Advertisement Spending in Asia, excluding Japan: Annual Market Estimates/Projections for 2003 through 2008 in Billions for US$

Television

Table 35: Television Advertising Revenues in Asia: Annual Estimates/Projections for 2003 through 2008 in Billions of US$

Table 36: Asian Television Advertising Expenditures by Country: Annual Market Estimates/Projections for 2003 through 2008 in Billions of US$ for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, and Others

10a.Australia

Overview

The Growth Driver

Advertising-Analysis by Media

TV Advertising

Newspapers

Radio

Magazines

Cinema, Pay TV, and Internet

10b.China

Overview

Advertising Media-A Brief Note

Outlook

10c.India

Overview

Growth Facilitators-Past, Present, and Future

Past Trends

Present Trends

Future Trends

10d.Korea

Overview

10e.Thailand

Overview

11. A Latin American Perspective

Overview

Market Break-up

Table 37: Total Media Advertisement Spending through TV, Radio, Press, and Outdoor by Region in Latin America: Annual Market Estimates/Projections for 2003 through 2008 in Billions of US$ for Brazil, Mexico, Argentina and Chile

Market Trends-Analysis by Media

Television Advertising

Table 38: Television Advertisement Revenue by Country in Latin America: Annual Market Estimates/Projections for 2003 through 2008 in Billions of US$ for Mexico, Brazil, Venezuela, Colombia, Argentina, and Chile

Table 39: Latin American Television Advertising Spending by Country: Percentage Market Share for 2004 and 2008 (E) for Mexico, Brazil, Venezuela, Colombia, Argentina, and Chile

Radio Advertising

Table 40: Spending on Radio Advertisement by Region in Latin America: Annual Market Estimates/Projections for 2003 through 2008 in Billions of US$ for Mexico, Brazil, Argentina and Chile

Press Advertising

Table 41: Media Advertisement Spending through Press by Region in Latin America: Annual Market Estimates/Projections for 2003 through 2008 in Billions of US$ for Brazil, Argentina, Mexico and Chile

Outdoor Advertising

Table 42: Media Advertisement Spending through Outdoor by Region in Latin America: Annual Market Estimates/Projections for 2003 through 2008 in Billions of US$ for Mexico, Brazil, Argentina and Chile