High Definition Television (HDTV)

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

Definitions

HDTV Projection Display

Direct-View (CRT) HDTV Displays

Integrated Direct-View HDTV Sets

Flat-Panel High-Definition TV Sets

II. EXECUTIVE SUMMARY

1. Industry Overview

Introduction

Major Manufacturers

Market Trends

Consumers, the Major Factor for HDTV Growth

High Definition’s Exalted Impact

Innovative Features Drive HDTV Sales

Overwhelming Display Technologies

Set Prices Take Plunge

Transition to Digital Television

Conversion Leads HDTV Transition

DVB-T Becoming the Global DTV Standard

Set-Top Boxes Facilitate Digital Transition

STB Market

Digital TV STB Market Poised to Grow

Robust Developments in Related Technologies Spur HDTV Market

Thinner & Widescreen TVs Sell More

HDTV to Boost Video Segment Growth

Sports Stimulate HDTV Market Demand

HDTV Enters Developing Economies

Issues

High Cost Overshadows Technology

HDTV Needs Heavy Promotion

Programmers and Cable Operators Must Join the Force

Need for Reliable Satellite Services

Distribution - Terrestrial/Satellite/Cable

HDTV Over Cable

HD Signals: Prone to Piracy!

Other Issues of Importance

Need for New Equipment

Impact on Communities

HDTV Format

HDTV Standard

Bandwidth Limitation

Illusory Product Identity

HDTV - Major Obstacles to Market Acceptance

Factors Influencing Growth

Product Knowledge

Program Availability

Distribution - Terrestrial/Satellite/Cable

Receptive Pricing

2. Global Market Overview

Current and Future Analysis

Analysis by Geographic Region

Table 1: World Market for HDTV (2001-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Latin America (includes corresponding Graph/Chart)

Table 2: World Market for HDTV Capable Sets (2001-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin America (includes corresponding Graph/Chart)

Table 3: World Market for Integrated HDTV Sets (2001-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Latin America (includes corresponding Graph/Chart)

Analysis by Product Segment

Table 4: World Market for HDTV (2001-2010): Product Segments Ranked by Growth - HDTV Capable Sets & Integrated HDTV Sets

3. Product Overview

Digital Television

Digital HD Set is all about that Extra Information

HDTV: A New Medium

Viewers Get More from High-Definition TV

User Friendly and Customizable Options

Personalized Features

Catering to the High-End Market

The Premium Segment

Product Definition & Differentiation

High Definition Television (HDTV)

High Definition Television and the Digital Transition

Analog Television Vs. Digital Television

The Transmission Advantage

Higher Resolution

Wider Image

Product Standards

Digital Format

Standard Definition Vs. High Definition Television

Modulation Techniques

COFDM

8-VSB

COFDM Vs. 8-VSB

HDTV Resolution

Wide-Screen: The HDTV Standard

Super-16 Format

Aspect Ratio, Letterbox and Window Box

MPEG-2 Digital Compression System

Product Technologies

HDTV Display

Evolution of Displays

Display Technologies

CRT Projection Technology

Innovation and Development in CRT

Thin CRTs

Multi-Application Displays (Monitor/TV Combinations)

High Resolution/Widescreen Displays (DTV/HDTV)

Limitations in CRT Technology

CRT Still Stands Out Among Display Technologies

Advanced Display Technologies

Liquid Crystal on Silicon (LCOS) Technology

The LCOS Technology

Liquid Crystal Display (LCD) Technology

Bright Prospect for Advanced LCD’s

The LCD Technology

Focus Areas of LCD Development

Plasma Display

The Plasma Technology

Plasma Addressed Liquid Crystal (PALC)

Scan Formats

Interlaced Format

Progressive Format

Broadcasting Technologies

DTV Broadcasting Standards

ATSC System

DVB Standard

ISDB-T

Digital Compression

Compression of HDTV

Video Compression Technique

MPEG standards

Transmission Techniques

Digital Transmission Vs. Analog Transmission

Analog Transmission

Digital Transmission

HDTV Products

Projection Display for HDTV

HDTV Projection Display

Integrated HDTV Projection Display

Direct-View HDTV

Direct-View (CRT) HDTV Displays

Integrated Direct-View HDTV Sets

Flat-Panel High-Definition TV Sets

4. Prospective Application Markets

Broadband ASP Models

Mall Kiosks and Mini Theaters

Medical Applications of HDTV

Eye Surgery

Brain Surgery

X-rays

Movie Systems

HDTV Equipment for Movie Systems

Cameras

VTR

Telecine

Post-Production

Film Recorder

Display

HDTV Theater and Electronic Distribution

Areas to be addressed

Other Applications for HDTV

HDTV Broadcasting over Internet Facilitates Distance Learning

5. Pricing and Distribution

Price - A Major Barrier to Even Out

Retailers Need to Push Harder

6. Product Introductions/Innovations

Samsung Unveils Series 7 Plasma HDTV

Sony Introduces 17 New BRAVIA® LCD HDTV Models

Matsushita Introduces 150-inches Plasma TV

Toshiba Introduces New SOC Solution for High Definition LCD TV

LG Electronics Unveils Four Plasma HDTV Series

JVC Launches New LCD TV Line

JVC Introduces New Range of Digital Entertainment Products

Mitsubishi America Introduces Nine HDTVs

Sony Introduces 70-inch HDTV

Sony Introduces First Internet Video Compatible BRAVIA® HDTV

Panasonic Introduces LIFI™ HDTV

Sharp Unveils HD LCD TV for B-B Market

Hitachi Unveils Ultra-Thin HDTV

Sharp Offers New AQUOS® LCD HDTVs for Hospitality Industry

Sharp Introduces 19 Inch AQUOS® LCD Television

SAMSUNG Unveils 70-inch HD LCD TV

Samsung Introduces Slim DLP HDTV

Samsung to Supply OLED Panels for HDTVs

Hitachi to Unveil Large Screen HDTVs

JVC Launches New Projector

JVC Develops HD Engine for Large Screen Displays

Panasonic Unveils 1080p HD Series of Plasma TVs

Suning to Introduce Low-priced HDTV

ADI Unveils Mixed and Analog Signal Processing Solutions

Amino Rolls Out One-Chip HD AVC/H.264 IPTV STB

Astar Electronics Releases 37” Wide-Screen LCD HDTV

AutumnWave Offers OnAir Solution’s Mobile HDTV Device for HD Programs Reception on Laptops

Alliance Atlantis Offers HDTV Services

BenQ Unveils HDTV-Compatible 42” LCD Television

Chi Mei to Launch 47-Inch LCD HD Display Panel

CCTV Announces Official Broadcast of HDTV Channel

Chellomedia Introduces Two HDTV Channels

China Movie Channel Launches HD Channel with Complete Surround Sound Programming

Dell Unveils Slick 37” LCD HDTVs

EPI Releases New 27” High-Definition LCD TV

H3Enterprises Rolls Out H3TV

High Fidelity HDTV Extends Network Carriage with All-High Definition Channels on SaskTel

HP Expands HDTV Line-Up with New Models

Hitachi Launches UltraVision® Series of LCD HDTVs

ITI Launches Digital Satellite TV Platform

JVC Unveils Extensive Line of HD Models

LG Electronics Unveils 20 LCD TV Models at 2006 CES

LSI Logic Rolls Out High-Definition DVD Recorder Processors

LG Electronics Exhibits Plasma HDTV of 60-Inch at CEDIA EXPO 2006

LG Electronics Showcases Built-In MPEG4 HDTVs for Lodging Industry

Mitsubishi Digital Electronics America Launches Feature-Rich LCD HDTVs

MDG Releases Low-Priced 32” LCD HDTV

Maxent Unleashes HDTV Flat-Panel Solutions

Marantz Introduces Industry’s First DLP-based 1080p Consumer Projector

Manitoba Telecom Launches HDTV Service

Mitsubishi Launches New Line of HD LCD TVs

Micronas Unveils HD Frame Rate Converter IC for Eliminating Motion Blur

NTT Electronics Rolls Out H5100 Series HDTV Encoder/Decoder

Panasonic Rolls Out 1080p Full High Definition Pro Plasma TVs

Panasonic Launches HD Photo Player

Panasonic Canada Unveils HDTV Photo Player

Samsung Introduces 70” LCD HDTV at IMID 2006

Sharp Launches 46” and 52” AQUOS Models

Silicon Image Launches iTMDS Products to Support Deep Color

Sony Rolls Out Bravia SXRD HD Projection TV

SaskTel Launches HD Service Over IP

Samsung Displays Large-Screen Flat Panel HDTVs

Silicon Image Launches Industry’s First HDMI™ 1.3 Receivers and Transmitters

SANYO Brings Out Two Wide-Screen HD LCD Televisions

Sharp Demonstrates 64-Inch Prototype HD LCD Display

Samsung Electronics America Equips New Plasma HDTVs with FilterBright Technology

Samsung Electronics America Launches World’s First LED Light Sourced DLP HD RPTV

Samsung Unveils New 96 Series HD LCD TVs

Sony Introduces DRC-MFv2.5 for HD Signal Creation

TTE Debuts RCA Brand DLP® HDTV Sets

Toshiba Rolls Out Two HD DVD Players

Techwell Unveils 3D Video Decoder

TI Debuts LED-Based DLP HDTVs at CEDIA EXPO 2006

Teranex Unveils IRU High-Definition Television Format Converter

Toshiba Expands its Line-Up of HDTVs

Trident Introduces HiDTV™ Pro Digital Video Processor Family

VIA Technologies Launches EPIA EN Mainboard

Westinghouse Digital Introduces New 37” LCD HDTV Model

Westinghouse Showcases 56W” HD LCD TV

Zoran Shows Off SupraHD 660 Reference Design at IBC

7. Product Introductions/Innovations in the Recent Past

Anadigics Rolls Out Highly Integrated Analog and Digital Tuners

Brillian Unveils 6580iFB Six-Megapixel Rear-Projection HDTV

Broadcom Unleashes Sophisticated One-Chip Digital TV Solution for HDTVs

CEDIA Platforms BRAVIA LCDs, SXRD 1,080p and LocationFree Portables from Sony

Harmonic Rolls Out Multi-Format HD Encoder

JVC Introduces Two Rear-Projection HDTVs

Kreisen Rolls Out 40” LCD HDTV

Konka’s LCD DTV Outfitted with Broadcom’s HD Silicon Solutions

LG Electronics Launches 71” LCoS HDTV at the CEDIA Expo

Mitsubishi Digital Electronics America Launches Two New LCD HDTVs

Mitsubishi Digital Electronics America and Dolby Introduce Unique HDTV Sets with Dolby® Digital Recording and Built-In DVR Functionality

Philips Launches DLP Rear-Projection HDTV

ProSieben Introduces HDTV

Pioneer Electronics Unveils Plasma Televisions Using PureDrive II Circuitry

Sony Unleashes New Flat Panel HD LCD TVs

ViewSonic Launches N3250w Wide Screen LCD HDTV

Epson Introduces HDTV LCD Projection TVs

LG Electronics Unveils High-Definition TV Recorder

Sharp Debuts Aquos P50 Range of HD LCD Televisions

Toshiba Introduces Widescreen HDTV Models

Zoran Unveils New Range of HDTV Processors

JVC Expands HD-ILA HDTV Range

JVC Introduces Direct View HDTV

LG Electronics Introduces New LCD and PDP Flat-Panel HDTVs

Epson Introduces HDTV LCD Projection TVs

LG Electronics Unveils High-Definition TV Recorder

JVC Debuts Advanced HD-ILA Rear Projection TVs

Sony Expands DCR HDTVs Range

Mitsubishi Launches Wide Range of HDTV Products

Daewoo Electronics Unveils ‘SummuS' PDP and Projection TV

Samsung Electronics Launches DynaFlat Series of HDTVs

Samsung Introduces New SyncMaster 242 mp Display

Samsung Introduces HDTV Chipset

8. Recent Industry Activity

Matsushita Electric to Become Panasonic Corporation

Panasonic and Comcast to Develop New Products with Tru2way™ Technology

Toshiba and Ikegami Collaborate to Develop Advanced Video Production System

I/OMagic to Enter into HDTV Market

AOL Receives HDTV Receivers from Netgem

Cadence® Encounter® System Accelerates ST’s HDTV Decoder Mass Production

CANALSAT Selects TANDBERG Television’s MPEG-4 AVC System for Launch of HDTV Service

CPT Selects Celoxica’s ESL Solutions for HDTV Development

CyberLink Develops DTCP-IP Software Application for Playback of HDTV Content on Sony VAIO Notebooks

D2Audio and Syntax-Brillian Collaborate for Upgrading Olevia LCD HDTVs with Digital Audio

DIRECTV Equips Digital HDTV STB with Broadcom’s MPEG-4/AVC Silicon

FHP to Start Volume Production of Four HDTV Plasma Display Panels

Humax Integrates HDTV Receiver with Satellite STB Solution from Conexant

LG Electronics Selects Techwell’s Video Decoder for HDTV Solutions

Motorola Takes Over Vertasent

Mitsubishi Digital Electronics America to Deploy VividLogic’s OCAP™ 1.0 Software in Next Generation HDTV

Pace Supports Sky Italia’s HDTV Service Launch with HD STB

Syntax-Brillian Sells a Part of its Shares to Taiwan Kolin

Sanyo Integrates Flat-Panel HDTVs with Zoran’s SupraHD 660 and Cascade 2 Solutions

SpatiaLight Powers Skyworth’s LCoS based HD RPTVs with T-1 Microdisplay Solution

Syntax-Brillian Joins Forces with Henan Costar

Syntax-Brillian Establishes HDTV Manufacturing Unit in California

Syscan Imaging Enters into LCoS Agreement with AMIC

Thomson Offers Next Generation High-Definition TV STB to DIRECTV

TV Cabo Deploys Thompson’s HD MPEG-4 STB with Built-in PVR and Triple Play

Xinhua China Takes Over Bear Technology

9. Strategic Corporate Developments in the Recent Past

Arrow Partners with Innor on HDTV Solution

Brillian Corp Merges with Syntax Groups

Brillian Partners with Suntron Corp. for HDTV Manufacture

BSkyB and Sony Collaborate on HDTV Deal

Essent Kabelcom and Casema Form Alliance for HDTV Services

LG Electronics Incorporates Conexant Solutions’ DVB-S2 STB in HDTV Receiver

LG Electronics Commences HDTV STBs Production for DirectTV

Rainbow Media Enters into Joint Venture with MDA and Mega Media

SysView and USOK Collaborate on 1080p LCoS High-Definition TV Solutions

Syscan Establishes Subsidiary - SysView Technology

Samsung Electronics Joins Forces with Discovery Communications for HDTV Promotion

Telesat Works as the Host Site for Investigation of HDTV Codec Interoperability

UPC and Philips Collaborate to Broadcast HDTV in Netherlands

JDS Uniphase Acquires Advanced Digital Optics

Entrust, China Aerospace, ADML Holdings, and RockRidge Form Joint Venture

Samsung Electronics America Forms Alliance with INHD Networks

Brillian Signs Supply Agreement with JDS Uniphase

Skyworth Signs Contracts with Yolo, Gome and CPT

10. Focus on Select Global Players

LG Electronics (South Korea)

Matsushita Electric Industrial Co., Ltd. (Japan)

Victor Company of Japan, Ltd. (Japan)

JVC Company of America (USA)

Mitsubishi Digital Electronics America, Inc. (USA)

Samsung Electronics Co., Ltd (South Korea)

Samsung Electronics America (USA)

Sony Corporation (Japan)

Sony Electronics Inc. (USA)

Toshiba Corporation (Japan)

Toshiba America Electronic Components, Inc. (USA)

11. Global Market Perspective

Table 5: World Recent Past, Current & Future Analysis for HDTV by Geographic Region/Country - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 6: World Long-term Projections for HDTV by Geographic Region/Country - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 7: World 10-Year Perspective for HDTV by Geographic Region/Country - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

Table 8: World Recent Past, Current & Future Analysis for HDTV Capable Sets by Geographic Region/Country - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 9: World Long-term Projections for HDTV Capable Sets by Geographic Region/Country - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 10: World 10-Year Perspective for HDTV Capable Sets by Geographic Region/Country - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

Table 11: World Recent Past, Current & Future Analysis for Integrated HDTV Sets by Geographic Region/Country - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 12: World Long-term Projections for Integrated HDTV Sets by Geographic Region/Country - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 13: World 10-Year Perspective for Integrated HDTV Sets by Geographic Region/Country - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

Current and Future Analysis

US HDTV Industry: Overview & Outlook

HDTV Penetration

A Big War in Personal Video Recording on the Anvil

24P Augments Broadcasting Flexibility

US HDTV Broadcasting: An Overview

US Broadcast Industry Firms up with the HDTV Industry

Market Trends/Issues

HDTV Fast Catching Up

Table 14: HDTV Market in the US (2004-2008): Number of HDTV Capable Households in Millions (includes corresponding Graph/Chart)

Table 15: Market Shares of Leading Players in the US Digital TV Market in the Recent Past (2004) - Percentage Breakdown of Value Sales for Sony, Mitsubishi, Toshiba, Hitachi, RCA, Panasonic and Others (includes corresponding Graph/Chart)

US HDTV Market Looks Up

Increasing Demand for Flat-Panel HDTVs

Increasing Role of Cable TV

Issues

Equipment Manufacturers Unsettled on Standard Format

Cross Industry Agreement on Digital Copy Protection

Need for Differentiated Content

CableCARDs Short Supply Restrains HDTV Market

Expensive HDTV Sets Give Consumers Pause

Trouble in Carrying both Digital and Analog Signals

Stopping Piracy: Customers Don’t Seem to be Happy

Regulatory Environment

2006 - The Mandatory Deadline for Digitalization of TV Broadcasting

Regulation for ATSC Digital Tuners and CableCARD Slots in TVs

FCC Mandates Over-the-Air Broadcasters Transmit DTV Signals

FCC Lays Out Labeling Regulations

Factors Influencing Growth

Digital Transmission through Cable System

Table 16: HDTV Broadcasting in the US (2008(E)): Percentage Breakdown by Distribution Type - Cable HDTV, Satellite HDTV, Terrestrial HDTV, and No HDTV Service (includes corresponding Graph/Chart)

Program Transmission through Bandwidth Efficient QAM

Market Drivers

Market Restraints

Evolution of the US HDTV industry

Incoherent Efforts

Congress Tough on Digital Transition

Issues Critical to the Success of HDTV

Program Transmission through Bandwidth Efficient QAM

Cable Goes its Own Way

Controversy over Modulation Standards

HDTV Gaining Pace

Product Launches

Product Launches in the Recent Past

Strategic Corporate Developments

Strategic Corporate Developments in the Recent Past

Focus on Select Players

Comcast Corporation

JVC Company of America

Mitsubishi Digital Electronics America, Inc

Panasonic Corporation of North America

Samsung Electronics America

Sharp Electronics Corporation

Sony Electronics Inc

Toshiba America Electronic Components, Inc

B. Market Analytics

Table 17: US Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets (HDTV Projection Display and Direct-View HDTV Display), and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets) Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 18: US Long-term Projections for HDTV by Product Segment - HDTV Capable Sets (HDTV Projection Display and Direct-View HDTV Display), and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets) Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 19: US 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets (HDTV Projection Display and Direct-View HDTV Display), and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets) for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Current and Future Analysis

Industry Overview

Canadian DTV/HDTV Industry Readies for the Transition

Increasing Demand for Set-Top Boxes

Table 20: Canadian TV Industry (2005): Percentage Breakdown by Telecast Type - Cable, Terrestrial and Satellite (includes corresponding Graph/Chart)

Market Trends/Issues

Canada Backs the 8-VSB Standard over COFDM

Canadian Radio-Television and Telecommunications Commission Frames Market-Driven Policy

Role of Cable Industry in the Canadian DTV Transition

Product Launches

Strategic Corporate Development in the Recent Past

B. Market Analytics

Table 21: Canadian Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 22: Canadian Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 23: Canadian 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

3. Japan

A. Market Analysis

Japanese HDTV Industry - A Prologue

Table 24: Hi-Vision Televisions Market in Japan in the Recent Past (2000-2003): Shipments in Thousand Units (includes corresponding Graph/Chart)

Table 25: Leading Players in the Japanese Hi-Vision Televisions Market in the Recent Past (2004): Percentage Breakdown of Volume Sales for Matsushita Electric Industrial, Sony, Toshiba and Others (includes corresponding Graph/Chart)

Current and Future Analysis

Market Overview

Key Hurdles to Digital Switchover

Government Backs the Industry

Market Trends/Issues

Less Programs, Yet Price Remains High!

Japanese Choose Widescreen Television

Product Launches

Product Launches in the Recent Past

Strategic Corporate Developments

Focus on Select Players

Matsushita Electric Industrial Co., Ltd

Sony Corporation

Toshiba Corporation

Victor Company of Japan, Ltd

B. Market Analytics

Table 26: Japanese Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 27: Japanese Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 28: Japanese 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

4. Europe

A. Market Analysis

Current and Future Analysis

Analysis by Geographic Region

Table 29: European Market for HDTV (2001-2010): Geographic Regions Ranked by Growth - France, Germany, UK, Italy and Spain (includes corresponding Graph/Chart)

Analysis by Product Segment

Table 30: European Market for HDTV (2001-2010): Product Segments Ranked by Growth - HDTV Capable Sets and Integrated HDTV Sets

Market Overview

Market Trends/Issues

European Digital Terrestrial TV Business Flourishes

Western Europe Leads the World

Cable Infrastructure Significant for the Development of Digital Television

European HDTV Market - A Perspective

HDTV Increases Penetration

Supply Channels for HDTV Services

Major Issues Concerning HDTV Transition

B. Market Analytics

Table 31: European Recent Past, Current & Future Analysis for HDTV by Geographic Region/Country - France, Germany, UK, Italy, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 32: European Long-term Projections for HDTV by Geographic Region/Country - France, Germany, UK, Italy, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 33: European Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 34: European Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 35: European 10-Year Perspective for HDTV by Geographic Region/Country - Percentage Breakdown of Volume Sales for France, Germany, UK, Italy, Spain and Rest of Europe Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

Table 36: European 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

4a. France

A. Market Analysis

Current & Future Analysis

Strategic Corporate Developments

B. Market Analytics

Table 37: French Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 38: French Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 39: French 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

4b. Germany

A. Market Analysis

Current and Future Analysis

Product Launch in the Recent Past

B. Market Analytics

Table 40: German Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 41: German Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 42: German 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

4c. The United Kingdom

A. Market Analysis

Current and Future Analysis

Market Overview

HDTV Broadcasting

Product Launch

Strategic Corporate Development in the Recent Past

B. Market Analytics

Table 43: UK Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 44: UK Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 hrough 2015 (includes corresponding Graph/Chart)

Table 45: UK 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

4d. Italy

Market Analysis

Current and Future Analysis

Table 46: Italian Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 47: Italian Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 48: Italian 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

4e. Spain

Market Analysis

Table 49: Spanish Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 50: Spanish Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 51: Spanish 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

4f. Rest of Europe

A. Market Analysis

Current and Future Analysis

Product Launches

Product Launch in the Recent Past

Strategic Corporate Developments

B. Market Analytics

Table 52: Rest of Europe Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 53: Rest of Europe Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 54: Rest of Europe 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

5. Asia-Pacific

A. Market Analysis

Current and Future Analysis

Industry Overview and Outlook

Asia-Pacific - A Huge Potential HDTV Market

Investments in AC Plasma Displays Rise Rapidly

Focus on Select Markets

Australia

Market Overview

Australia Selects DVB Standard

People Don't Want to Program Themselves

Market Trend/Issues

High Cost: An Impediment to Digital Conversion

Delayed Commencement for HDTV

Local HDTV Programming and Infrastructure Need to Develop

China

Industry Overview

China Outlines the Release of HDTV

Market Trends/Issues

China Prepares for the New Television

DTV Market Making Rapid Grounds

China - A Global Supplier of HDTV

Singapore

Market Trends/Issues

Singapore Selects DVB Standard over ATSC System

Singapore Issues Five Temporary DTV Licenses to Tap the HDTV Market

South Korea

Korea Builds Up Broadcasting Infrastructure

Product Launches

Product Launches in the Recent Past

Strategic Corporate Developments

Strategic Corporate Developments in the Recent Past

Focus on Select Players

Daewoo Electronics Co., Ltd. (South Korea)

LG Electronics (South Korea)

Samsung Electronics Co., Ltd. (South Korea)

B. Market Analytics

Table 55: Asia-Pacific Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 56: Asia-Pacific Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 57: Asia-Pacific 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

6. Latin America

A. Market Analysis

Current and Future Analysis

Central and South American Countries Adopt ATSC Standard

B. Market Analytics

Table 58: Latin America Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 59: Latin America Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 60: Latin America 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

7. Rest of World

A. Market Analysis

Current and Future Analysis

Factors Influencing Growth

Market Drivers

Increasing usage of DVDs

Market Restraints

High Replacement Cost

Inadequate Infrastructure

Vast Spread of Analog Television

B. Market Analytics

Table 61: Rest of World Recent Past, Current & Future Analysis for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 62: Rest of World Long-term Projections for HDTV by Product Segment - HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 63: Rest of World 10-Year Perspective for HDTV by Product Segment - Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012

IV. COMPETITIVE LANDSCAPE