Product Type: Market Research Report
Published by: Global Industry Analysts
Published: September 2008
Product Code: R263-3740Description The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and outlook, which offer unbiased opinions on the industry’s future performance. The report also provides a recapitulation of recent mergers, acquisitions, and other noteworthy strategic corporate developments. The reader stands to gain a macro level understanding of the scenario prevalent in regional markets. Purposed to offer an introductory prelude, the regional markets briefly abstracted, and summarized include the US, Canada, Japan, France, Germany, Italy, UK, Spain, Sweden, the Netherlands, Russia, Poland, Romania, Australia, China, India, South Korea, Taiwan, Thailand, Brazil, Mexico, Middle East and South Africa. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 2,111 companies worldwide.
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Table of Contents 1.Overview
Table 1: Leading Regional Markets in Advertising Industry (2006): Based on Revenues -United States, Japan, United Kingdom, Germany, France, and China
Table 2: Regional Advertising Markets with
Fastest Growth (2005-2006): Ranked by
Annual Advertising Expenditure
2.Trends and Issues
Events - A Booster to Growth
Traditional Media Retain Stronghold While
New Media Proliferate
Asia Boosts Global Ad Spend Growth
Online Advertising Market - Favorable Prospects in the Near Future
Intelligent Three-Dimensional Ads to Drive Up
Future Growth
Consolidation Marks the Advertising Sector
New Technological Innovations to Drive Up the
Advertising Sector
Mobile Advertisement Catching on
Table 3: Global Mobile Advertising Market (2006): Revenues in US$ Billion by Segment - Mobile TV, Mobile Search Web Pages, Text/Picture Messaging, and Others
3.Focus on Modes of Advertising
Conventional vis-à-vis New Modes
Table 4: Worldwide Advertising Market (2005): Percentage Breakdown by Media - Television, Newspapers & Magazines, Radio, Outdoor & Others, Internet and Cinema
Television
Print Media
Radio
Outdoor
Online
4.Mergers and Acquisitions
5.Strategic Corporate Developments
6.Service/Concept Launches
7.A North American Perspective
7a.United States
Overview & Outlook
Table 5: Advertising Market in the United States (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium - Newspapers, Magazines, TV, Radio, Cinema, Outdoor, and Online
Select Ad-Expenditure Related Analytics
Table 6: Leading Advertised Product Categories in the United States (2006): Ranked by Advertising Expenditure
Table 7: Biennial Political Advertising Expenditures in the United States (2004 &
2006): By Advertising Medium in
US$ Million
Table 8: Airline Advertising in the United States (2005): Leading Players Ranked by Ad Expenditure in US$ Million
Radio Advertising
Table 9: Number of Advertising Minutes/Hour
by Radio Station Format in the United States (2006)
Online Advertising on an Upward Trajectory
Outdoor Advertising - High Potential
for Growth
Television
Table 10: Leading Three Advertised Product Categories in the US (2006): Ranked by
Seconds of Television Exposure
Table 11: Leading Advertisers in the US
(2006): Ranked by Seconds of Television Exposure
Magazines & Journals
Table 12: Leading Magazines in the United
States Ranked by Advertising Revenues in
2006 - People, Better Homes and Gardens,
Time, Parade, Sports Illustrated, Good Housekeeping, Newsweek, USA Weekend,
The EW York Times Magazine, Woman's Day,
In Style, Vogue, Cosmopolitan, Ladies' Home Journal, and Family Circle
Table 13: Leading Advertisers in the US
(2006): Ranked by Magazine Advertising Expenditure
Table 14: Leading Business Periodicals in the United States (2006): Ranked by B2B
Advertising in terms of Number of Pages
Table 15: Leading Periodicals (B2B Titles) in
the United States (2006): Ranked by
Number of Ad Pages
Table 16: Leading Journals in the US Broadcast/Video Periodical Business-To-
Business Advertising Market (2006):
Ranked by Number of Pages
Table 17: Leading Publishers in the United
States (2006): Ranked by Print Advertising Spending in terms of Number of Pages
Table 18: Leading Business-to-Business Advertisers in Developer/Technical Periodicals (2006): Ranked by Number of Ad Pages
Table 19: Leading Product Categories
Advertised in Magazines in the US (2005): Ranked by Expenditure in US$ Million
7b.Canada
Overview
Table 20: Advertising Market in Canada
(2003-2008): Annual Revenue Estimates
in US$ Million by Type of
Medium - Newspapers, Magazines, TV,
Radio, Outdoor/Transport, and Online
Online Advertising: Promising Potential
8.Japan
Overview
Table 21: Advertising Market in Japan (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium - Newspapers, Magazines, TV, Radio, Outdoor,
and Online
9.A European Perspective
Overview
Analysis by Medium
Newspaper Advertising
Table 22: Newspaper Advertising Medium in Europe (2003-2008): Annual Revenue
Estimates in for Select Countries
in US$ Million - Germany,
United Kingdom, Spain, Italy, Russia,
France, The Netherlands, Sweden,
Poland, and Romania
Television Advertising
Table 23: Television Advertising Medium in Europe (2003-2008): Annual Revenue
Estimates for Select Countries
in US$ Million - Italy, United Kingdom,
Russia, Germany, Spain, France, Poland,
The Netherlands, Sweden, and Romania
Radio Advertising
Table 24: Radio Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million - France, Germany, Spain, United Kingdom, Italy,
Russia, Poland, The Netherlands, Sweden,
and Romania
Cinema Advertising
Table 25: Cinema as an Advertising Medium in Europe (2003-2008): Annual Revenue
Estimates for Select Countries in US$ Million - United Kingdom, Germany, France,
Poland, Italy, Spain, Russia, Sweden,
The Netherlands, and Romania
Outdoor Advertising
Table 26: Outdoor Advertising Medium in Europe (2003-2008): Annual Revenue
Estimates for Select Countries in US$
Million - Russia, United Kingdom,
France, Germany, Spain, Poland, Italy,
Netherlands, and Sweden
Online Ad Spending
Table 27: Online Advertising in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million - United Kingdom, Germany, France, Italy, Sweden,
and Spain
Interactive Television
Table 28: Europe Interactive Television Advertising Revenues by Region: Percentage Market Share for 2004 and 2008 for UK,
France, Germany, Italy, Spain, Sweden, and Others
Table 29: Interactive Television Revenues
by Source in Europe: Annual Market
Estimates for 2003 through
in Millions of US$ for Pay per Play, Subscriptions, Advertising, and Others
9a.France
Overview
Table 30: Advertising Market in France
(2003-2008): Annual Revenue Estimates
in US$ Million by Type of Medium -
Television, Magazines, Newspapers,
Outdoor, Radio, Online,
and Cinema
Online Advertising - Domestic Search Business
Unfazed by the Entry of Search Engines
9b.Germany
Overview
Table 31: Advertising Market in Germany
(2003-2008): Annual Revenue Estimates
in US$ Million by Type
of Medium - Newspapers, Television,
Magazines, Outdoor, Radio,
Online, and Cinema
9c.Italy
Overview
Table 32: Advertising Market in Italy (2003-2008): Annual Revenue Estimates
in US$ Million by Type of Medium -
Television, Newspapers, Magazines,
Radio, Outdoor, Online, and Cinema
9d.United Kingdom
Overview
Agency Profits Recover but Margins Remain
Affected
Table 33: Advertising Market in the United Kingdom (2003-2008): Annual Revenue
Estimates in US$ Million by Type of Medium - Newspapers, Television, Online, Magazines, Outdoor, Radio, and Cinema
Outdoor Advertising
Table 34: Leading Outdoor Advertisers in the United Kingdom Ranked by Advertising Expenditure - Vodafone, Unilever UK, DFS Furniture, BSkyB, Orange, T-Mobile,
O2 UK, Toyota, Nestle, and UIP
Online Advertising
Table 35: UK market for Online Advertising (2006 & 2008): Percentage Breakdown of Revenues for Search, Display, and Other Modes/Formats
Table 36: UK Advertising Market (2005): Percentage Breakdown of Online Ad Spending in Major Industries - Finance, Recruitment, Travel & Transport, Automotive, Technology and Others
Popularity of Internet Lights Up Online
Advertising Market
Rising Online Shopping Spreads the
Enticing Net
Creative Freedom
Online Advertising - Constraints
Outdoor Advertising
9e.Spain
Overview
Table 37: Advertising Market in Spain (2003-2008): Annual Revenue Estimates
in US$ Million by Type of Medium - Television, Newspapers, Magazines, Radio, Outdoor,
Online, and Cinema
9f.Sweden
Overview
Table 38: Advertising Market in Sweden (2003-2008): Annual Revenue Estimates in US$ Million
by Type of Medium - Newspapers, Television, Magazines, Online, Outdoor, Radio,
and Cinema
9g.The Netherlands
Overview
Table 39: Advertising Market in the Netherlands (2003-2008): Annual Revenue Estimates
in US$ Million by Type of Medium -
Newspapers, Television, Magazines,
Radio, Outdoor, Online, and Cinema
9h.Russia
Overview
Table 40: Advertising Market in Russia (2003-2008): Annual Revenue Estimates
in US$ Million by Type of Medium -
Television, Newspapers & Magazines,
Outdoor, Radio, Online, and Cinema
9i.Poland
Overview
Table 41: Advertising Market in the
Netherlands (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium - Television, Newspapers, Magazines, Radio, Outdoor, Cinema, and Online
9j.Romania
Overview
Table 42: Advertising Market in Romania
(2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium - Television, Magazines, Newspapers, Outdoor, Radio,
Online, and Cinema
10.An Asia-Pacific Perspective
Overview
Analysis by Medium
Newspapers
Table 43: Newspaper as an Advertising
Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries
in US$ Million - China, South Korea, Australia, and India
Television
Table 44: Television as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million - China, Australia, South Korea, India,
and Taiwan
Radio
Table 45: Radio as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million - Australia, China, South Korea, Taiwan,
and India
10a. Australia
Overview
Advertising - Analysis by Media
Table 46: Advertising Market in Australia
(2003-2008): Annual Revenue Estimates
in US$ Million by Type of Medium - Newspapers, Television, Radio, Online, Magazines, Outdoor,
and Cinema
10b. China
Overview
Table 47: Advertising Market in China
(2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium - Television, Newspapers, Radio, Magazines,
and Others
Advertising Media - A Brief Note
Outlook
10c.India
Overview
Table 48: Advertising Market in India (2003-2008): Annual Revenue Estimates
in US$ Million by Type of Medium - Television, Newspapers, Outdoor, Magazines, Radio, Cinema, and Online
Growth Facilitators - Past, Present, and Future
Past Trends
Present Trends
Future Trends
10d. South Korea
Overview
Table 49: Advertising Market in South Korea (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium - Newspapers, Television, Outdoor, Online, Magazines, and Radio
10e. Taiwan
Overview
Table 50: Advertising Market in Taiwan (2004-2008): Annual Revenue Estimates
in US$ Million by Type of Medium - Television, Newspapers, Magazines, Online, Radio, and Outdoor/Transport
10f.Thailand
Overview
11.A Latin American Perspective
Overview
Table 51: Advertising Market in Latin America (2003-2008): Annual Revenue Estimates
in US$ Million by Type of Medium - Television, Newspapers, Magazines, Radio, Outdoor,
Online, and Cinema
11a. Brazil
Overview
Table 52: Advertising Market in Brazil (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium - Television, Newspapers, Magazines, Outdoor, Radio, and Online
11b. Mexico
Overview
Table 53: Advertising Market in Mexico (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium - Television, Newspapers, Magazines and Radio
12.Middle East And Africa - Market
Perspective
Overview
Table 54: Advertising Market in Egypt (2007-2010): Revenue in US$ Million by Category - Newspaper, Television, Magazine, Radio, Internet, and Out of Home
Table 55: Advertising Market in Kuwait
(2007-2010): Revenue in US$ Million by Category - Newspaper, Out of Home,
Magazine, Television, Radio,
and Internet
Table 56: Advertising Market in Lebanon
(2007-2010): Revenue in US$ Million by Category - Television, Out of Home, Magazine, Newspaper, and Radio
Table 57: Advertising Market in Saudi Arabia (2007-2010): Revenue in US$ Million by Category - Newspaper, Out of Home,
Magazine, Television, and Radio
Table 58: Advertising Market in Morocco
(2007-2010): Revenue in US$ Million by Category - Television, Out of Home,
Newspaper, Magazine, and Radio
Table 59: Advertising Market in the UAE
(2007-2010): Revenue in US$ Million by Category - Newspaper, Magazine,
Out of Home, Internet, Television,
and Radio
Newspapers
Table 60: Newspaper Market in the
Middle East (2007-2010): Circulation in ‘000 Units by Select Country - Egypt, Saudi Arabia, UAE, Morocco, Kuwait, and Lebanon
12a. South Africa
Overview
Table 61: Advertising Market in South Africa (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium - Newspapers, Magazines, TV, Radio, Cinema, Outdoor, and Online
GLOBAL DIRECTORY
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