Product Type: Market Research Report
Published by: Global Industry Analysts
Published: October 2009
Product Code: R263-4150Description The global outlook series on Infomercials provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a bird’s eye view of the industry’s landscape, and helps trace the undertones in the market in terms of trends, drivers and challenges. Regional markets briefly abstracted include the US, Canada, France, Germany, Italy, Russia, Spain, the United Kingdom, China, Korea, and India. The report recapitulates recent noteworthy mergers, acquisitions, and other strategic developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 132 companies worldwide.
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Table of Contents - 1.INDUSTRY OVERVIEW
- Introduction to Infomercials
- Growth of the Infomercial Industry
- Infomercials and Conventional Advertising - A Comparison
- Advantages of Direct Response (DR) Advertising Over Other Formats
- Global Economic Recession: A Boon for the Infomercial Industry
- More Primetime Slots Up For Grab For the Infomercial Marketers
- Home: The New Hot Destination for Shopping
- Repair Kits - A Hit Amid Falling Disposable Income
- The Evolution of the Infomercial Sector
- Moving Beyond the 1-800 Call Center Platform
- Male Consumers Equally Important for the DR Advertisers
- With E-Retailing DR Marketers Fly with True Colors
- Retail: The Ultimate Goal for a DR Marketer
- A Peak Into the History of the Infomercial Industry
- Hitting the Right Cord
- Infomercials: Quick and Affordable Mode of Advertising
- Kodak Scripts a Success Story With DR TV
- HIPsters Come Handy to Gauge the Market Standing
- More Companies Embrace the DRTV Format
- Infomercials: The Devil Within
- Entry of the Biggies Enrich the Sector
- Key Growth Drivers for the Infomercials Market
- Lower Entry Barriers Make TV Shopping An Attractive Venture
- Technology to Leverage DR TV Advertising
- Go Green: The New Success Mantra for the DR Marketers
- Infomercials to Cash on Urbanized Lifestyle of the Masses
- Innovation is the Key to the Success for a DR Houseware Product
- Key Market Constraints
- Infrastructure Remain the Weakest Link
- Fake and Deceptive Infomercial Marketers Play Spoilsport
- Protect Yourself!!
- 2.PRODUCT OVERVIEW
- Introduction
- Characteristics of an Infomercial
- Rules to Follow by the Infomercial Advertiser
- Classification
- TV Infomercials or Home Shopping
- Life of an Infomercial based Merchandise
- How to Make a Successful Infomercial?
- Factors affecting the total cost of an Infomercial
- Table1: DR TV Start Up Cost (In US$)
- Interactive TV Shopping: The New Frontier
- Important Forms of Interactive TV shopping
- Internet Infomercials
- Comparing Internet Infomercial With TV Infomercial
- Internet Replacing TV Among the Youth Radio Infomercials
- A Cost Effective Marketing Platform
- 3.MERGERS AND ACQUISITIONS
- 4.STRATEGIC CORPORATE DEVELOPMENTS
- 5.PRODUCT LAUNCHES
- A REGIONAL MARKET PERSPECTIVE
- 1.THE UNITED STATES
- Overview
- Facts About The US Infomercial Market
- Table 2: US Current & Future Analysis for Direct Response Market - Annual Revenues in US$ Billion for Years 2008 through 2012
- How the Infomercial Marketers Operate?
- Infomercials in Politics
- Table 3: Top 25 Houseware Products in the US with Highest Media Spending Through Short-Form Infomercial Advertising in 2007 (Value in US$ Million)
- Table 4: Top 25 Sports and Fitness Products in the US with Highest media Spending Through Short-Form Infomercial Advertising in 2007 (Value in US$ Million)
- 2.CANADA
- DR TV Market - An Overview
- 3.EUROPE
- European Home Shopping Sector - A BriefEuropean Market Tit-Bits
- Classification
- TV Shopping
- DR TV
- iTV (Interactive TV)
- Travel Shopping
- Europe: A Land of Vast Opportunities and Profound Challenges
- Selecting the Right Partner is Most Crucial
- Regulations in TV Shopping
- Table 5: Western European Current & Future Analysis for TV Shopping Market - Annual Revenues in US$ Billion for Years through 2012
- Table 6: Average TV Shopping Revenues (In Euros) Per Person in Leading European Countries - UK, Germany, Greece, Italy,Spain, BeNeLux, and France for the Year 2007
- 3a.FRANCE
- Home Shopping Market Overview
- M6 Boutique La Chaîne: The Trend Setter
- 3b.GERMANY
- German Tele-shopping Market
- 3c.ITALY
- Italian Home Shopping Market - Overview
- Types of TV Shopping Programmes
- Competition Scenario
- Digital Revolution Storms into Italian
- TV Households
- Table 7: Italian Television Market: Number of Households (in Millions), Number of TV households (in Millions), Satellite (Direct To Home) TV Penetration (in %), and Digital Cable TV Penetration (in %) for the Period 2006 to 2008
- The Challenges in the Italian Turf
- 3d.RUSSIA
- Home Shopping - Market Overview
- 3e.SPAIN
- Home Shopping Market in Spain
- 3f.UNITED KINGDOM
- UK Home Shopping Market
- Table 8: UK Current & Future Analysis for Home Shopping Market - Annual Revenues in US$ Billion for Years 2008 through 2012
- Technological Boom Drives the DR TV
- Marketing Sector
- Deregulation of Television Licensing Opens
- New Avenues
- Table 9: UK Current & Future Analysis for TV Shopping Market - Annual Revenues in US$ Million for Years 2008 through 2012
- Logistical Implications Worry
- the DR Marketers
- 4.ASIA PACIFIC
- 4a.CHINA
- Market Overview
- Table 10: Chinese Current & Future Analysis for TV Shopping Market - Annual Revenues in US$ Million for Years 2008 through 2012
- Eastern China: Direct Marketer’s Paradise
- Ray of Hope for Smaller Enterprises During
- the Financial Crisis
- 4b.KOREA
- Korean Home Shopping Market
- Competition Scenario
- The Retail Boom in Korea
- 4c.INDIA
- Home Shopping Market in India
- India: A Land of Opportunities and Challenges
- Direct Marketing Evolves Through Digital Revolution
- Infomercials on Mainstream Channels
- GLOBAL DIRECTORY
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