Greeting Cards: Industry Report

Greeting Cards

Product Type: Market Research Report
Published by: Global Industry Analysts
Published: October 2009
Product Code: R263-4157

Description

The global outlook series on Greeting Cards provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird’s eye view of the global greeting cards industry, and highlights the prevailing market trends, issues, growth drivers, growth inhibitors, demand forecasts, and the activities with the impact on the industry. The report also offers a recapitulation of recent industry activity in addition to an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 225 companies active in the market.

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Table of Contents

1.GREETING CARDS: Expression Through Cards: An Undying; History of Greeting Cards: A Peek Into Its Intriguing Origin
2.OUTLOOK: Impact of Economic Recession on the Greeting Cards Industry; Evolving Trends in 2009 & Beyond; ATM as a Retailing Medium - What the Future Holds; Worldwide Market Estimates and Forecasts
3.COMPETITIVE LANDSCAPE: Table 7: US Market for Greeting Cards: Percentage Market Share Breakdown of Leading Players - Hallmark, American Greetings, Taylor Corp., Amscan, and Others for the Year 2007; Hallmark & American Greetings: A Competitive Profile of the Two Global Greeting Cards Giants; What Makes Hallmark a Hallmark in the Cards Arena?; Hallmark & American Greetings: Insights
4.INDUSTRY OVERVIEW: A Holistic Scan of the Greeting Cards Market; Traditional Greetings Cards vs. Electronic Greetings Cards; Demographics/Lifestyles & Cards: Drawing a Parallel; Players Initiatives Amidst Shifting Demographics
5.MAJOR TRENDS: Creative Gift-Giving Catching Consumer Interest; Hilarious Greeting Cards Put the Fun Back into Wishing; Greeting Cards to Fortify Charitable Spirit; Multicultural Holiday Cards - Skirmish the Cultural Hitch; Workplace Greetings Attain Commonplace Stature; Valentine Cards are a Passé, How About an ‘Anti-Valentine’?; New Cards to Pep-up Usage Rate; Increased Demand for Cards Among the Blind; Sympathy Cards - Help Sail Through Difficult Times; Innovative Strategies - Order of the Day
6.ELECTRONIC GREETING CARDS: Electronic Greeting Cards: An Introduction; Customized Greeting Cards Lend a Personal Touch; Internet as a Medium to Celebrate & Socialize: A Boon to E-Greetings; Electronic Greeting Cards Complement the Virtual World; Are E-greeting Cards Cannibalizing the Traditional Paper-based Cards?; E-greeting Cards Adopt Subscription based Business Model; Avid E-greeting Card Users Can No Longer Hitch a Free Ride On the Web; Men Twice as Likely to be Enthralled by E-greeting Cards Than Women; The Tussle in the E-Greeting Arena; AmericanGreetings.com - Heavily Trafficked Site for Online Greetings; American Greeting’s Recipe for Online Success
7.DISTRIBUTION CHANNELS: Direct Retail Outlets; Retail Greeting Card Sales Through; Indirect Retail Outlet
8.PRODUCT OVERVIEW: Greeting Cards - A Definition; Business Greeting Cards; Kids’ Greeting Cards; UNICEF Greeting Cards
9.RECENT INDUSTRY ACTIVITY: American Greetings Sells Retail Outlets and Acquires Papyrus Brand; American Greetings Acquires RPG; Designer Greetings Takes Over Glitterwrap; ePlanet Ventures Invests in Greetz; ITC Withdraws From Greeting Cards Business; CR Gibson Pockets iota; Order of St. Nick Ties Up with Adam Kluger; She's SO Creative to Display Ingeniously Crafted Greeting Cards; UK Greetings Acquires Card Connection; Marian Heath Takes Over Lawson Falle Publishing; A New Greeting Card Company in Spain; PhotoChannel Networks and Hallmark Cards Signs Agreement; American Greetings Signs Multi-Property Pact with Paramount Licensing; Mobivention Signs Content Agreement with American Greetings; Burger King and Andrews McMeel Sign Agreement; Cookie Jar Group Acquires American Greetings’s Iconic Characters; American Greetings Buys Webshots; International Greetings Acquires Glitterwrap; CardsShoppe.com and Express-Invitations.com Inaugurates New Retail Store; American Greetings Signs Deal with Muhammad Ali Enterprises; Carlton Cards and Comedian Ellen DeGeneres Collaborate; Marvelous Mommies and Potato Academy Sign Licensing Agreement; CSS Industries Acquires CR Gibson; American Greetings Acquires PhotoWorks; International Greetings Acquires Controlling Interest in Artwrap; PhotoWorks Forms Partnership with Grandparents.Com; Coinstar Partners with Clinton Cards to Add Gift Card Program; Riverdale Publishing Receives £1 Million for Business Expansion; PhotoChannel To Support Costco USA; Nickelodeon Forms Licensing Agreement with Shutterfly; American Greetings Signs Partnership with Comedy Central; American Greetings to Market Prepaid Products of Other Retailers; Gallery Collection to Use Agri-Based Inks; American Greetings Properties Extends Relationship with Fox Home; American Greetings Announces Closure of Mississippi Unit; Archies Opens New Brand Store; New Breed Logistics Receives Contract from Hallmark; Shutterfly Enhances Manufacturing Operations; Cartoon Network Joins Hands with Hallmark; Riverdale Acquires UK Card Publishing; Alan Fort Acquires Greeting Card Group
10.PRODUCT INNOVATIONS/INTRODUCTIONS: American Greetings Unveils Innovative Cards to Delight Recipients; Hallmark Launches New Collection of Business Everyday Cards; American Greetings Introduces Innovative Singing Envelopes; Order of St. Nick Unwraps Recession Themed Greeting Cards; Hallmark Introduces "Sound Cards"; Touchnote, a Personalized Online Cards Service, Debuts in the UK; IndiaCardsGallery.com - a New Web Portal for Paper Greeting Cards; Personalized Greeting Cards at the Doorstep of the Receiver through www.papam.in; Hallmark Business Unveils a New Collection of Green Holiday Cards; Order of St. Nick Extends "Evil Christmas Cards Line" for Holiday Season of 2008; Order of St. Nick Introduces Atheist Christmas Cards for Holiday Season of 2008; www.papam.in Launches Personalized Handcrafted 3D Greetings Cards; Belltech Systems Launches Greeting Card Designer 5.3.2; Order of St. Nick Unveils Gay Christmas Cards; Happy2BMusic.com Unveils Musical Greeting Cards for Dog and Cat Enthusiasts; Mogreet Unveils Innovative Texting Product; PhotoBox Introduces ‘Greetings by PhotoBox' Service; 123Greetings.com Introduces Free e-card Application for Orkut; 123Greetings.com Includes Value-added; Messamigos Unveils Christmas Card MMS; myPhotopipe.com Introduces a New Program for Photo Greeting Cards; Hallmark Introduces Greeting Cards for Gay Marriage; MyPhotopipe.com Extends Online Offerings; Photobox Introduces Online Greeting Cards; Milwaukee Entrepreneurs Launches Online; PCMBPLUS Launches Website for Personalized Greeting Cards; PEPhoto and eSolutions Unveil Website for Creation of Online Photo Greeting Cards; Roscoe Launches Rose Dust Cards.Com; Carbon-free Cards Unveils Eco-friendly Cards; Greet A Call Introduces Expressive Verbal Greeting Cards; What's Buzzin Unveils Tropical Vintage Christmas Cards; LavaCards.com Unveils Diwali Greeting Cards; Marks & Spencer and Traidcraft to Jointly Launch Handmade Greeting Cards; Cellyspace Introduces Web-Based Mobile Greeting Card Creator; American Greetings’ eCard Division Releases Paper Photo Cards; IdeaEdge Introduces Online Greeting Cards and Gift Cards for American Idol Fans; Shutterfly Releases New Line of Holiday Cards; Gallery Collection Introduces Line of Business Thanksgiving Cards; Hallmark Unveils New Line of Holiday Business Card; American Greetings Launches Mobile E-Card; Running Rhino Launches New Series of Cards; Hallmark Launches Journeys; Artist and Yolande Letshou Launches
REGIONAL MARKET PERSPECTIVE: Table 16: Canadian Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2010; Table 17: Canadian Perspective for Greeting Cards by Occasion - Percentage Breakdown of Dollar Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other SeasonalCards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed for the year 2009
GLOBAL DIRECTORY

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