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Digital Radio: A Survey of Consumer Expectations

Product Type: Market Research Report
Published by: Consumer Electronics Association
Published: May 2000
Product Code: R265-031
Description
Report focuses on the emerging market for terrestrial digital radio and satellite radio. The report begins with a brief look at current consumer behavior, asking questions such as "what do people listen to in their cars?" Overall interest, interest in specific features (e.g. information), and pricing sensitivity are gauged for both terrestrial digital radio and satellite radio.

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Table of Contents
  1. Incidence Of Listening To The Radio In The Past 30 Days At Home Or In The Car
  2. Driving Listening Habits: Radio, CD, Cassette
  3. Comparison: Sound Quality Of Radio Vs. CD
  4. Interest: Digital Radio With CD Quality Sound And Capability To Display Info
  5. Most Important Capability Of Digital Radio: Sound Quality Improvement Or Information
  6. Price Willing To Pay For Digital Radio
  7. Interest In Proposed Info: Weather Reports
  8. Interest In Proposed Info : Song Title And Artist
  9. Interest In Proposed Info: Traffic Reports
  10. Interest In Proposed Info: Stock Market Updates
  11. Interest In E-Commerce Via Digital Radio
  12. Cable Radio Subscriber
  13. Satellite Radio As Added Service Of Satellite Tv Subscription
  14. Interest In Satellite Radio, Assuming Subscription Price Was Included In Car Payment
  15. Willingness To Pay For Satellite Radio Subscription, Assuming The Price Was Separate
  16. Importance Of A Satellite Radio Subscription That Carries Over To Home
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