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Weather Radio Interest and AwarenessProduct Type: Market Research ReportPublished by: Consumer Electronics Association Published: August 2002 Product Code: R265-061 Description Weather radios have traditionally been perceived as items that only weather nuts and fisherman own. While this study does not debunk that perception, it does take a look at the interest of all consumers in following the weather and gauges the market potential of weather radio equipped devices. The results might surprise you. This report also measures interest levels in features that might be included in a weather radio and the impact of "all hazards" capability on product sales.
Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Table of Contents How Concerned Or Not Concerned Are You With Each Of The Following: That A House-Fire Will Damage Or Destroy Your Home? How Concerned Or Not Concerned Are You With Each Of The Following: That Someone Will Break Into Your Home? How Concerned Or Not Concerned Are You With Each Of The Following: That Severe Weather, Such As Lightening, Tornados, Hurricanes, Floods, Etc., Will Affect You Or Your Home? How Concerned Or Not Concerned Are You With Each Of The Following: That Natural Disasters, Such As An Earthquake, Forest Fire, Volcanic Activity, Etc., Will Affect You Or Your Home? How Concerned Or Not Concerned Are You With Each Of The Following: That A Hazardous Materials Leak Will Affect You Or Your Neighborhood? How Concerned Or Not Concerned Are You With Each Of The Following: That A Terrorist Attack Will Affect You Or Your Home? How Interested Are You In Following The Weather? Which Of The Following Would You Consider Your Primary Weather Source? (First Mention) Which Of The Following Would You Consider Your Primary Weather Source? (All Mentions) Thinking Of All The Sources You Use For Weather Updates, About How Often Do You Obtain Information About The Weather? Prior To This Survey, Were You Aware Or Unaware That Noaa Weather Radios Existed? Do You, Or Does Anyone In Your Household, Own A Noaa Weather Radio Or Any Other Device Capable Of Receiving Noaa Weather Radio Signals? Which Of The Following Types Of Noaa Weather Radios Do You Own? Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Compass. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Thermometer. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Barometer. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Hygrometer. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Date And Time Indicator. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Alarm Clock. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Capability Of Talking To Another Person Who Has A Device Like Yours, Such As With A Walkie Talkie. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: A Cold Weather Alarm That Sounds When The Air Temperature Falls To 32 Degrees. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Gps, Global Positioning Satellite. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Battery Back-Up. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Portability Of The Device. Please Rate Your Interest In Each Of The Following Features That Might Be Included In A Weather Radio Device: Having A “Sleep Mode” So That The Device Will Automatically Turn Itself On When It Receives An Alert. Assuming A Noaa Weather Radio Was Available At A Reasonable Price With All The Features That You Wanted, When Do You Anticipate You Would Buy One? Does Knowing That Noaa Weather Radios Are Capable Of Receiving Non-Weather Related Alerts Make You More Or Less Likely To Buy A Weather Radio? Please Indicate Which Of The Following Severe Weather Events Affect Or Could Affect Your Home At Some Time During The Course Of A Normal Year. At Any Time During The Course Of A Normal Year, In Which Of The Following Activities Do You Engage? Employment Status Occupation Marital Status Dual Income Household Own/Rent Dwelling Size Of Household Children 18 Or Under Living In Household Education Age Race Hispanic Household Household Income Internet Use Gender Locality Type Region |
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