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Mobile Telematics Interest and AwarenessProduct Type: Market Research ReportPublished by: Consumer Electronics Association Published: September 2001 Product Code: R265-117 Description As the Telematics product category is still in the early adoption phase, there are many questions that manufacturers and retailers need answered to help this product category mature. Such as, how many consumers are aware of navigation and information systems? How many consumers have used a system before? In what types of features are consumers most interested? When do consumers anticipate purchasing a system? What are the demographic characteristics of past users and likely early adopters? This report provides answers to these questions and more.
Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Table of Contents How Many Vehicles Does Your Household Currently Own Or Lease? Do You Regularly Drive Your Car To And From Work? How Would You Describe The Typical Traffic Conditions During Your Drive To Work? How Many Times A Year Do You Make Personal Trips In Your Car? How Often Do You Drive A Rental Car? Agree Or Disagree: I Always Follow The Same Route To Work Or Other Locations I Regularly Drive To? Agree Or Disagree: I Only Listen To Traffic Reports When I Am In A Hurry? Agree Or Disagree: I Check Maps Often To Find The Fastest Or Shortest Route? Agree Or Disagree: I Often Drive In Areas That I Am Not Familiar With? How Often Do Traffic Reports Influence The Routes You Take While Driving? Are You Aware That Car Navigation And Information Systems Are Now Being Sold? Have You Ever Used A Vehicle Navigation And Information System? What Best Describes The Type Of Vehicle Navigation And Information System You Most Recently Used? How Would You Rate The Usefulness Of The Vehicle Navigation And Information System You Used? Where Have You Used A Vehicle Navigation And Information System Most Often? Feature Interest: Step-By-Step Directions To Any Location? Feature Interest: Showing Your Current Position On An Electronic Map? Feature Interest: Finding The Fastest Route Or The Shortest Distance? Feature Interest: Having The Directions Read To You By The System? Feature Interest: Paying Tolls Automatically? Feature Interest: Finding The Route With The Fewest Toll Roads? Feature Interest: Sending Or Receiving E-Mail Messages? Feature Interest: Sending Or Receiving Fax Messages? Feature Interest: Paging With Text Messages? Feature Interest: Information About Traffic Conditions? Feature Interest: Information About Weather Conditions? Feature Interest: Information About Businesses Like In The Yellow Pages? Feature Interest: Reviews Of Restaurants And Hotels Along Your Route? Feature Interest: Being Able To View Objects Behind Your Vehicle? Feature Interest: Store Information, Such As Emergency Contact Numbers? Feature Interest: Sending Emergency Distress Signals? Feature Interest: Make And Receive Phone Calls Without Using Your Hands? Feature Interest: Receive Stock Quotes On Demand? Feature Interest: Get News Headlines On Demand? Maintenance Feature Interest: Gives Detailed Alerts About Potential Problems With Your Car? Maintenance Feature Interest: Provides Information To Mechanics About Your Car? Maintenance Feature Interest: Keeps An Electronic Maintenance Schedule For Your Car? If You Owned A Car Navigation And Information System, Under What Circumstances Would You Be Most Likely To Use It? How Interested Are You In Purchasing A Car Navigation And Information System? When Do You Expect To Own Some Type Of Vehicle Navigation And Information System? How Much Would You Be Willing To Pay For A Vehicle Navigation And Information System? What Monthly Fee, If Any, Would You Be Willing To Pay For The Vehicle Navigation And Information Service? How Much More Would You Be Willing To Spend For A System That Had Audio And Video Rather Than Just Audio? Suppose The Small Display Screen Could Also Be Used To Watch Tv And Included A Cd Player Plus Stereo Speakers, How Much Money Would You Be Willing To Spend? Do You Think Navigation And Information Systems Would Make Drivers More Or Less Prone To Having An Accident? How Likely Are You To Buy Or Lease A New Car In The Next 12 Months? Accessed On The Internet At Least Once In The Past 30 Days: Information About Places Or Cities You Plan To Visit? Accessed On The Internet At Least Once In The Past 30 Days: Maps Or Driving Directions? Accessed On The Internet At Least Once In The Past 30 Days: Weather Information? How Often Do You Check Your Work E-Mail When You Are Not At Work? When It Comes To Buying New Products That Come Onto The Market, When Do You Buy Them? Where Do You Use The Internet? Head Of Household Employment Status Occupation Marital Status Dual Income Household Own/Rent Dwelling Size Of Household Children 18 Or Under Living In Household Education Age Race Hispanic Household Household Income Gender Region |
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