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Digital and Satellite Radio Mini StudyProduct Type: Market Research ReportPublished by: Consumer Electronics Association Published: March 2003 Product Code: R265-168 Description The Digital and Satellite Radio Mini Study provides information on the interest in digital radio. Specifically, this report details what features consumers want with digital radio and how much they are willing to pay.
Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Table of Contents LISTEN TO RADIO AT HOME LISTEN TO RADIO IN THE CAR LISTENING HABITS WHILE DRIVING SOUND QUALITY DIGITAL RADIO INTEREST WHAT FEATURE OF DIGITAL RADIO WOULD BE MOST IMPORTANT TO YOU? HOW MUCH MORE WOULD YOU BE WILLING TO PAY FOR A DIGITAL RADIO THAT PROVIDED CD-QUALITY SOUND AND ADDITIONAL INFORMATION? INTERST IN WEATHER REPORTS INTEREST IN SONG AND TITLE FEATURE INTERESET IN TRAFFIC REPORTS INTEREST IN STOCK MARKET UPDATES HOW INTERESTED ARE YOU IN THE CAPABILITY TO REQUEST INFORMATION OR MAKE PURCHASES USING A DIGITAL RADIO? DOES YOUR HOUSEHOLD HAVE A CABLE RADIO SUBSCRIPTION? DOES YOUR HOUSEHOLD RECEIVE SATELLITE RADIO AS AN ADDED SERVICE TO A SATELLITE TV SUBSCRIPTION YOU MAY HAVE? HOW INTERESTED WOULD YOU BE IN SATELLITE RADIO THAT PROVIDED CD-QUALITY SOUND, WAS NEARLY COMMERCIAL FREE, AND OFFERED MORE CHOICES? HOW MUCH WOULD YOU BE WILLING TO PAY PER MONTH TO GET SATELLITE RADIO IN YOUR CAR? HOW IMPORTANT WOULD IT BE TO YOU FOR YOUR SUBSCRIPTION TO CARRY OVER TO YOUR HOME, MEANING YOU COULD LISTEN TO SATELLITE RADIO AT HOME? INTEREST IN PURCHASING A SATELLITE RADIO AND HAVING IT INSTALLED IN YOUR CURRENT CAR WHAT WOULD BE A REASONABLE PRICE TO PAY? GENDER AGE MARITAL STATUS HOUSEHOLD CHILDREN RACE EDUCATION EMPLOYMENT LOCATION INCOME |
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