Teen Gaming Technology Study: Industry Report

Teen Gaming Technology Study

Product Type: Market Research Report
Published by: Consumer Electronics Association
Published: April 2006
Product Code: R265-179

Description

Representing more than $10 billion each year in consumer spending, the gaming technology market has grown to become a significant segment in the CE Industry. CEA’s 2006 Gaming Technology Study approaches this key sector by examining in-home gaming via PCs and consoles; analyzed through the lens of both adult and teen gamers. In addition, the hardcore gamer’s perspective is addressed through a sample provided by CNET’s GameSpot panel. The survey analysis unearths these consumer groups’ engagement with various gaming platforms, pinpointing key satisfaction drivers as they relate to PC and console game systems. But the study goes further to discern what CE products consumers purchase to augment their gaming experience; and gauges consumer interest in custom services related to gaming, including hiring an installer to build a dedicated gaming room. Lastly, the study looks at purchases intentions of next-generation consoles like the Sony Playstation 3. The take-away from this research is more than just a solid understanding of the in-home gaming arena; it quantifies new business opportunities in the gaming market for manufacturers and retailers as well.

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Table of Contents

PRODUCT OWNERSHIP: HOURS SPENT PLAYING VIDEO GAMES PER WEEK ON: A DESKTOP OR LAPTOP COMPUTER?; HOURS SPENT PLAYING VIDEO GAMES PER WEEK ON: A GAMING CONSOLE, SUCH AS XBOX, PLAYSTATION, OR GAMECUBE?; HOURS SPENT PLAYING VIDEO GAMES PER WEEK ON: A PORTABLE GAME DEVICE SUCH AS A SONY PSP, NINTENDO DS, GAME BOY, ETC?
BRAND OF CONSOLE OWNED: IMPORTANCE OF ELEMENTS IN A CONSOLE: QUANTITY OF GAMES?; IMPORTANCE OF ELEMENTS IN A CONSOLE: QUALITY OF GAMES?; IMPORTANCE OF ELEMENTS IN A CONSOLE: EASE OF USE?; IMPORTANCE OF ELEMENTS IN A CONSOLE: EASE OF USE?; IMPORTANCE OF ELEMENTS IN A CONSOLE: PRICE OF SYSTEM?; IMPORTANCE OF ELEMENTS IN A CONSOLE: PRICE OF GAMES?; IMPORTANCE OF ELEMENTS IN A CONSOLE: MULTI-PLAYER ONLINE GAMING CAPABILITY?; IMPORTANCE OF ELEMENTS IN A CONSOLE: COMPATIBILITY WITH SYSTEMS THAT FRIENDS HAVE?; IMPORTANCE OF ELEMENTS IN A CONSOLE: GRAPHICS?; IMPORTANCE OF ELEMENTS IN A CONSOLE: SOUND?; IMPORTANCE OF ELEMENTS IN A CONSOLE: EXTRA CAPABILITIES SUCH AS DVD OR MUSIC PLAYING?
GAMING SOLO OR WITH OTHERS: FREQUENCY OF PLAYING GAME TYPES: ACTION/ADVENTURE?; FREQUENCY OF PLAYING GAME TYPES: SHOOTER?; FREQUENCY OF PLAYING GAME TYPES: FIGHTING?; FREQUENCY OF PLAYING GAME TYPES: DRIVING/RACING?; FREQUENCY OF PLAYING GAME TYPES: PUZZLE?; FREQUENCY OF PLAYING GAME TYPES: SPORTS?; FREQUENCY OF PLAYING GAME TYPES: EDUCATION?
TIME SPENT PLAYING GAMES ONLINE: IMPORTANCE TO FUTURE GAMING EXPERIENCE: VOICE COMMUNICATION.; IMPORTANCE TO FUTURE GAMING EXPERIENCE: DOWNLOADABLE MODS, LEVELS OR UPGRADES.; IMPORTANCE TO FUTURE GAMING EXPERIENCE: DOWNLOADABLE GAMES.; IMPORTANCE TO FUTURE GAMING EXPERIENCE: CHAT.; IMPORTANCE TO FUTURE GAMING EXPERIENCE: FRIEND LISTS AND LINKING.; IMPORTANCE TO FUTURE GAMING EXPERIENCE: RANKINGS.; IMPORTANCE TO FUTURE GAMING EXPERIENCE: MATCHMAKING

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