Display Opportunities: Present and Future

GENDER

AGE

RACE

HISPANIC

HOUSEHOLD INCOME

FAMILIARITY WITH HIGH-DEFINITION TV

FAMILIARITY WITH FLAT TUBE TV

FAMILIARITY WITH FLAT PANEL TV

FAMILIARITY WITH REAR PROJECTION TV

FAMILIARITY WITH FRONT PROJECTION TV

FAMILIARITY WITH CRT (CATHODE RAY TUBE)

FAMILIARITY WITH PLASMA

FAMILIARITY WITH LCD (LIQUID CRYSTAL DISPLAY)

FAMILIARITY WITH 3LCD

FAMILIARITY WITH DLP (DIGITAL LIGHT PROCESSING)

FAMILIARITY WITH LCOS (LIQUID CRYSTAL ON SILICON)

NUMBER OF TELEVISIONS HOUSEHOLD OWNS

NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: LESS THAN 20 INCHES

NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: 20 INCHES TO LESS THAN 30 INCHES

NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: 30 INCHES TO LESS THAN 40 INCHES

NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: 40 INCHES TO LESS THAN 50 INCHES

NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: 50 INCHES TO LESS THAN 60 INCHES

NUMBER OF TELEVISIONS THAT ARE THE FOLLOWING SIZES: 60 INCHES OR GREATER

TYPES OF TELEVISIONS HOUSEHOLD OWNS

TYPE OF FLAT PANEL TV OWNED

TYPE OF REAR PROJECTION TV OWNED

ARE ANY OF YOUR TELEVISIONS A HIGH-DEFINITION TV (HDTV)

OWNERSHIP OF HDTV WITH BUILT-IN TUNER VS. HD-READY

OWNERSHIP OF HDTVTHAT IS DIGITAL CABLE READY (DCR)

OWNERSHIP OF WIDESCREEN TV

USAGE OF THE TVS IN THE HOUSEHOLD

ONLINE VS. IN-STORE TELEVISION SHOPPING AND PURCHASING BEHAVIORS

WHAT TYPE OF TELEVISION IS YOUR PRIMARY TV

HOW LONG AGO WAS THE PRIMARY TV PURCHASED

STILL THINKING OF YOUR PRIMARY TV, HOW MUCH DID IT COST

WHERE WAS YOUR PRIMARY TV PURCHASED

HOW TELEVISION PROGRAMMING IS RECEIVED ON THE PRIMARY TV

TYPES OF CONSUMER ELECTRONICS USED WITH THE PRIMARY TV

TYPES OF ACCESSORIES USED WITH THE PRIMARY TV

TYPE OF TELEVISION FURNITURE USED WITH THE PRIMARY TV

WHEN PLANNING TO BUY NEXT TELEVISION

LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: STANDARD TV (NOT INCLUDING A FLAT TUBE TV)

LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: FLAT TUBE TV

LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: FLAT PANEL TV

LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: REAR PROJECTION TV

LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: FRONT PROJECTION TV

LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: COMBINATION TV, SUCH AS TV/VCR, TV/DVD OR TV/VCR/DVD

LIKLIHOOD OF PURCHASING THE FOLLOWING TYPES OF TELEVISIONS: HANDHELD TV

LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: CRT (CATHODE RAY TUBE)

LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: PLASMA

LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: LCD (LIQUID CRYSTAL DISPLAY)

LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: 3LCD

LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: DLP (DIGITAL LIGHT PROCESSING)

LIKLIHOOD OF PURCHASING A TELEVISION WITH THE FOLLOWING TECHNOLOGIES: LCOS (LIQUID CRYSTAL ON SILICON)

HOW MUCH DO YOU THINK YOU WILL SPEND ON THE NEXT TELEVISION YOU PURCHASE

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: SIZE

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: WEIGHT

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: THICKNESS (HOW DEEP IT IS)

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: ABILITY TO HANG ON THE WALL

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: CLEAR PICTURE

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: GREAT SOUND

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: WIDESCREEN

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: HIGH-DEFINITION

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: PRICE

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: BRAND REPUTATION

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: BRAND IS THE SAME AS THE BRAND OF THE CONSUMER ELECTRONICS DEVICES THAT IT WILL BE USED WITH IT

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: FITS ON OR IN YOUR EXISTING TELEVISION FURNITURE

IMPORTANCE OF THE FOLLOWING FEATURES WHEN IT COMES TO DECIDING ON WHICH TELEVISION TO PURCHASE: WARRANTY

WHERE DO YOU THINK YOU WILL PURCHASE YOUR NEXT TELEVISION SET

TYPES OF ACCESSORIES YOU WILL PURCHASE WHEN YOU BUY YOUR NEXT TELEVISION

HOW MUCH DO YOU THINK YOU WILL SPEND ON ACCESSORIES FOR THE NEXT TELEVISION YOU PURCHASE

PREFERENCE FOR FURNITURE THAT YOU WOULD USE WITH A TELEVISION, SUCH AS A TV STAND, CABINET OR ENTERTAINMENT CENTER

INTEREST IN CUSTOMIZABLE TELEVISION FURNITURE

PREFERENCE FOR HOW VISIBLE YOUR TELEVISIONS ARE IN YOUR HOME

WHERE DO YOU THINK YOU WILL PURCHASE THE FURNITURE FOR YOUR NEXT TELEVISION

THINKING ABOUT THE NEXT FIVE YEARS, TYPES OF CONSUMER ELECTRONICS THAT WILL BE USED WITH YOUR TELEVISION SETS

INTEREST IN THE ABILITY TO CONTROL A TELEVISION IN THE FOLLOWING WAYS: VOICE COMMANDS

INTEREST IN THE ABILITY TO CONTROL A TELEVISION IN THE FOLLOWING WAYS: TOUCH SCREEN, MEANING YOU WILL TOUCH THE TV SCREEN

DESIRED TELEVISION ACTIVITIES

INTEREST IN EACH OF THE FOLLOWING TECHNOLOGIES: VIDEO ON DEMAND (VOD) (ALLOWS YOU TO WATCH TV PROGRAMMING WHEN YOU WANT TO WATCH IT)

INTEREST IN EACH OF THE FOLLOWING TECHNOLOGIES: DIGITAL VIDEO RECORDER (DVR) (AUTOMATICALLY FINDS AND DIGITALLY RECORDS TV PROGRAMMING YOU WANT)

INTEREST IN EACH OF THE FOLLOWING TECHNOLOGIES: DVD RECORDER (ALLOWS YOU TO RECORD PROGRAMMING FROM YOUR TV ONTO DVDS)

TECHNOLOGY ADOPTION

TYPE OF DWELLING

MARITAL STATUS

EMPLOYMENT

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