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HDTV: From Niche to UbiquityProduct Type: Market Research ReportPublished by: Consumer Electronics Association Published: March 2007 Product Code: R265-196 Description This study is the latest in a long line of CEA research about both the current installed base and future uptake of high-definition televisions. In this study, CEA takes a look at the type of HD displays in use, how the displays were purchased, the ways these displays are being used, and satisfaction with the various aspects of owning. Along the way, CEA also makes comparisons to shipment data trends where appropriate. It also investigates the opportunity for future first time and replacement sales of product, along with what will drive and/or hold back these purchases. This report is a must-have for companies who want to have the latest in consumer research relating to the current and critically important upgrade to high-definition TV.
Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Table of Contents Methodology Research Objectives Key Findings Market Background Detailed Findings I. Profiling the Owner II. Making the Purchase III. Making Use of the TV IV. Are Owners Happy? V. Standing on the Sidelines: Non-Owners Revealed VI. Jumping in the Game: Purchases Unmasked Conclusions |
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