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Computer-Sourced Audio Consumption in the Home - June 2007Product Type: Market Research ReportPublished by: Consumer Electronics Association Published: June 2007 Product Code: R265-200 Description Beginning in the late 90’s, music underwent a steady shift towards the PC with the advent of the MP3 codec. And now, consumers are storing vast collections of music on their home PC and are investing in liberating devices for on the go consumption. Many would argue the price of this exodus is audio fidelity, while still others wonder at the impact to the traditional home audio marketplace. Several questions exist. Just how many consumers actually use their PC as a primary source for audio equipment anyway? And how do these users define quality? Is portability the most important factor or does quality still matter? If quality matters, will they seek out audio enhancements or a better experience as might be brought by listening to PC audio content over a component audio system? How will this play out in future purchases? Fortunately, CEA market research has answers. Don’t miss this unique report which explores the new opportunities emerging for your business as the PC shifts towards the center of home entertainment.
Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Table of Contents GENDER AGE RACE ETHNICITY INCOME INTERNET CONNECTION OWNERSHIP AUDIO CONTENT LISTENED TO HOURS A WEEK SPENT LISTENING TO AUDIO CONTENT AMOUNT SPENT LISTENING LOCATION OF LISTENING TYPES OF CE USED TO LISTEN TYPE OF COMPUTER USED TO LISTEN DESCRIPTION OF COMPUTER USAGE NUMBER OF EXTERNAL SPEAKERS USED AMOUNT SPENT ON EXTERNAL SPEAKERS DESCRIPTION OF EXTERNAL SPEAKERS DESCRIPTION OF SOUND CARD AMOUNT SPENT ON HEADSET LOCATION OF DESKTOP LOCATION OF LAPTOP HOURS SPENT LISTENING TO: MUSIC? HOURS SPENT LISTENING TO: TALK RADIO? HOURS SPENT LISTENING TO: NEWS AND INFORMATION? HOURS SPENT LISTENING TO: SPORTS? HOURS SPENT LISTENING TO: TRAFFIC? HOURS SPENT LISTENING TO: WEATHER? HOURS SPENT LISTENING TO: AUDIO BOOKS? HOURS SPENT LISTENING TO: MUSIC VIDEOS? HOURS SPENT LISTENING TO: HOME MOVIES / PERSONAL VIDEOS? HOURS SPENT LISTENING TO: MOVIES (NOT INCLUDING HOME MOVIES / PERSONAL VIDEOS)? HOURS SPENT LISTENING TO: TV SHOWS? HOURS SPENT LISTENING TO: VIDEO GAMES? HOURS SPENT LISTENING TO: OTHER? SOURCES OF AUDIO CONTENT OTHER CE CONNECTED TO HOME AUDIO SYSTEM METHOD OF CONNECTION COMPUTER TO HOME AUDIO INTEREST IN CONNECTING COMPUTER TO HOME AUDIO REASONS FOR NOT CONNECTING COMPUTER TO HOME AUDIO SATISFACTION WITH AUDIO ON COMPUTER WAYS TO IMPROVE HOME AUDIO LISTENING DESCRIPTION OF SOUND QUALITY SATISFACTION WITH: HEADPHONES? SATISFACTION WITH: HEADSET? SATISFACTION WITH: EXTERNAL COMPUTER SPEAKERS? SATISFACTION WITH: INTERNAL (I.E. BUILT-IN) COMPUTER SPEAKERS? SATISFACTION WITH: SOUND CARD? DESCRIPTION OF HOME AUDIO LISTENING IMPORTANCE OF HOME AUDIO FEATURES INTEREST IN: INTERNET RADIO INTEREST IN: IP SPEAKERS INTEREST IN: HD RADIO AMOUNT EXPECTED TO SPEND ON HOME AUDIO TECH ADOPTION RESIDENCE MARTIAL STATUS CHILDREN IN HOUSEHOLD EDUCATION BIRTH YEAR REGION |
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