HDTV: You Have the Set, But Do You Have the Content?: Industry Report

HDTV: You Have the Set, But Do You Have the Content?

Product Type: Market Research Report
Published by: Consumer Electronics Association
Published: June 2007
Product Code: R265-203

Description

Although past CEA market research and MARA data has shown that consumers are enthusiastically adopting new HDTV sets, to date there has been little data on how consumers are using their HD sets, including what types of content they are receiving and viewing. This report—HDTV: You Have the Set, But Do You Have the Content?—explores the ways that HDTV owners get the content they view on their HD sets, and attempts to quantify the future market for HD content. The study also explores consumers understanding of whether they content they are viewing from their television provider or on DVD or gaming systems is truly in high definition.

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Table of Contents

Methodology
Research Objectives
Key Findings
Market Background
Detailed Findings: I. HD Programming: Who is Getting It?; II. Profile of HDTV Owners by HD Programming Status; III. Reasons for Not Receiving HD Programming; IV. Watching HD; V. The HD Programming 12 Month Outlook
Conclusions

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