6th Annual State of the Builder Technology Market: Industry Report

6th Annual State of the Builder Technology Market

Product Type: Market Research Report
Published by: Consumer Electronics Association
Published: March 2008
Product Code: R265-216

Description

The 6th Annual State of the Builder Technology Market Study updates builders’ offerings and installations of home technologies in new homes, including: structured wiring, security systems, multi-room audio, home theater, automated lighting, home automation, and energy management systems. In addition, this year’s study looks at central vacuum and intercom systems. The study examines who installs technologies and the impact installations have on builder revenues. Other areas explored in the study include the perceived importance of marketing technologies new homes today and how builders obtain information about home technologies.

Having an understanding of the importance of technology in today’s new homes provides insight into the housing industry as a whole - especially in a challenging housing market. This report is a must-have for any company involved in manufacturing, selling, or installing new home technologies. Special thanks to the following CEA member companies who contributed to the design of this body of research: EH Publishing, Inc., Heneveld Dynamic Consulting, Inc., Homelogic, Lifestyle Networks, Living Intelligent, Inc., NuVo Technologies LLC, Peter Hoagland Ltd, Russound, S&S Electric Co., Inc., and Tangora Technologies Inc.

Table of Contents

Offers: Structured Wiring?
Offers: Monitored Security?
Offers: Distributed Audio?
Offers: Home Theater?
Offers: Automated Lighting Control?
Offers: Home Automation?
Offers: Energy Management?
Offers: Intercom Systems?
Offers: Central Vacuum?
Percentage Of Homes With Systems Installed
Typical Buyer Price
Importance To Decision To Install: Structured Wiring?
Importance To Decision To Install: Monitored Security?
Importance To Decision To Install: Distributed Audio?
Importance To Decision To Install: Home Theater?
Importance To Decision To Install: Automated Lighting Control?
Importance To Decision To Install: Home Automation?
Importance To Decision To Install: Energy Management?
Importance To Decision To Install: Intercom Systems?
Importance To Decision To Install: Central Vacuum?
Reason For Not Installing: Structured Wiring?
Reason For Not Installing: Monitored Security?
Reason For Not Installing: Distributed Audio?
Reason For Not Installing: Home Theater?
Reason For Not Installing: Automated Lighting Control?
Reason For Not Installing: Home Automation?
Reason For Not Installing: Energy Management?
Reason For Not Installing: Intercom Systems?
Reason For Not Installing: Central Vacuum?
Percentage Of Homes Broadband Equipped
Percentage Of Homes With Home Office
Importance Of Including Latest Technology
Importance Of Latest Technology In Marketing Homes
Proportion Of Revenuse Related To Technology Installation
Types Of Suppliers And Installers Used
Satisfaction With Supplier/Installer: Electrical Contractor Used To Supply And Install Home Technology Products?
Satisfaction With Supplier/Installer: Security Installer Used To Supply And Install Home Technology Products?
Satisfaction With Supplier/Installer: System Integrator / Custom Installer Used To Supply And Install Home Technology Products?
Satisfaction With Supplier/Installer: Major Retailer Used To Supply And Install Home Technology Products?
Satisfaction With Supplier/Installer: Utility Company Used To Supply And Install Home Technology Products?
Importance When Selecting An Installer: Availability Of Brand Names?
Importance When Selecting An Installer: Completeness Of Offerings?
Importance When Selecting An Installer: Price?
Importance When Selecting An Installer: Opportunity For Recurring Revenues?
Importance When Selecting An Installer: Reputation Of Provider?
Importance When Selecting An Installer: Recommendations Of Other Professionals?
Importance When Selecting An Installer: Years In Business?
Importance When Selecting An Installer: Size Of Company?
Importance When Selecting An Installer: Simplicity Of Offering?
Importance When Selecting An Installer: Experience Working With Homebuilders?
Sources Of Information For Home Technologies
Awareness Of Techhome Rating
Means Of Marketing: Structured Wiring?
Means Of Marketing: Monitored Security?
Means Of Marketing: Distributed Audio?
Means Of Marketing: Home Theater?
Means Of Marketing: Automated Lighting Control?
Means Of Marketing: Home Automation?
Means Of Marketing: Energy Management?
Means Of Marketing: Intercom Systems?
Means Of Marketing: Central Vacuum?
Frequence Of Interaction: Market And Sell The Technologies Directly To Home Buyers?
Frequence Of Interaction: Consult With You During The Original Design Phase Of The Home?
Frequence Of Interaction: Consult With You After The Original Design Of The Home Is Drawn?
Frequence Of: Talk Directly To The Buyer About Their Options And Costs?
Frequence Of: Set Up A Meeting Between Buyer And Installing Contractor(S) To Discuss Options And Costs?
Frequence Of: Give The Buyer Contact Information For Contractor(S) To Discuss Options And Costs?
Frequence Of: Another Process?

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