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2004 Analysis: Online Real Estate Advertising Comes of Age

Product Type: Market Research Report
Published by: Borrell Associates Inc.
Published: September 2004
Product Code: R2670-15
Description
Growth and contraction in the real estate industry is a complex cycle affected by interest rates, lending policies, unemployment rates and the evolving demographics of the population. However, it’s difficult to believe that home sales can continue their record pace much longer. The underpinnings of a dramatic shift in ad spending have already been laid. When the superheated home-sales cycle ends, online media may accelerate significantly as real estate advertisers weed out their less-efficient marketing efforts and focus on the most trackable advertising with the best return - the Internet.
Table of Contents
  • Executive Summary
  • Chapter 1: The Internet Comes of Age
  • Chapter 2: Newspapers’ Declining Share
  • Chapter 3: When Home Sales Falter, What Happens Next?
  • Chapter 4: Pure-Plays Strengthen Their Foothold
  • Conclusions & Recommendations


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