What Local Media Web Sites Earn: 2006 Survey: Industry Report

What Local Media Web Sites Earn: 2006 Survey

Product Type: Market Research Report
Published by: Borrell Associates Inc.
Published: April 2006
Product Code: R2670-17

Description

Local media continued to plow resources into their Internet operations in 2005, hiring more salespeople and redoubling their Web initiatives. Meanwhile, the major portals did their best to "get local," also seeking to connect with local businesses that last year spent $4.8 billion on Internet advertising. Our fourth annual benchmarking report examines revenue, expense and other financial data for 2,466 local media Web sites in the U.S. and Canada.

Table of Contents

Introduction: Executive Summary
Chapter 1: Local Growth Reminiscent of Dot-Com Frenzy
Chapter 2: Newspaper Share Slips, Profits High
Chapter 3: Bizarre Times for Radio Stations
Chapter 4: TV Doubles Revenue, Gains Share: Appendix A; Survey Methodology; Supplemental Survey Results
CHARTS & TABLES YOU’LL FIND IN THE FULL REPORT
Figure 1. Growth of Local Online Advertising Since 1998
Figure 2. Many Web Sites Now Generate More Revenue
Figure 3. Online Revenue as a Percentage of Total Gross Revenues For Newspaper Companies
Figure 4. The Web’s Contribution to TV for Eight Station Groups in 2005
Figure 5. Web Site Profit Margins vs. Number of Online-Only Salespeople
Figure 6. Who’s Sharing $4.8 billion In Locally Spent Online Advertising
Figure 7. Average and High/Low Share of Local Online Advertising for Daily Newspapers, 2005
Figure 8. Newspaper Web Sites’ Share of 2005 Local Online Spending by DMA
Figure 9. Newspaper Web Site Dependence on “Classified” Categories
Figure 10. Newspaper Web Site Revenue per Unit of Print Circ., 2003-05
Figure 11. Canadian Daily Newspaper Site Revenue per Unit of Print Circulation, 2005
Figure 12. Average Per-Station Online Revenue by DMA Market
Figure 13. Average and High/Low Share of Local Online Advertising for Radio Clusters, 2005
Figure 14. Radio Station Cluster Share of Local Online Advertising by DMA Size, 2005

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