Product Type: Market Research Report
Published by: Borrell Associates Inc.
Published: March 2006
Product Code: R2670-18Description The search engines have begun pick-pocketing local media, offering a new form of targeted advertising that is luring dollars from real estate, automotive, legal and other advertisers. This report tracks local search spending through 2010, examines key categories where local advertisers are spending the most, and offers recommendations for local media companies wanting to ride the bandwagon. An appendix lists paid-search spending projections for 210 local markets.Table of Contents - Executive Summary
- Chapter 1: Local Search Spending Heads Skyward
- Chapter 2: Finding Local Search Dollars
- Chapter 3: What Happens Next in Local Search
- Conclusions and Recommendations
- Appendix A: Local Search Results for 12 Cities
- Appendix B: Local Search Spending in 210 Cities
- CHARTS & TABLES
- Figure 1. Local Advertisers Compete for City Keywords
- Figure 2. Local Search Advertising Rivals Banners & Listings by 2010
- Figure 3. Local Online Advertising Shares
- Figs. 4-9. Vendors Offering Local Search Programming
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