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2005 Outlook: Online Automotive Advertising

Product Type: Market Research Report
Published by: Borrell Associates Inc.
Published: December 2004
Product Code: R2670-2
Description
So what does this mean for the local newspaper that wants to at least preserve its print dollars and to grow its Internet dollars? The Internet has changed the way we do business and there are new models for making money. Lead generation is one way. Rich-media is another.
Table of Contents
  • Executive Summary
  • Chapter 1: The Big Audience Shift
  • Chapter 2: The Big Ad Spending Shift
  • Chapter 3: The Big “So What?”
  • Conclusions & Recommendations
  • Appendix, Summary of Leading Automotive Sites


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