Product Type: Market Research Report
Published by: Borrell Associates Inc.
Published: July 2005
Product Code: R2670-22Description While overall real estate advertising flattens, the online portion will grow 55 percent this year. Online is poised to overtake the longtime leader in this category -- newspapers -- by 2009. By year's end, online spending will hit $1.8 billion, garnering a 15.7 percent share of the $11.4 billion real estate advertising market. Lead generation and paid search have emerged as the leading forms of advertising, with agents and brokers paying an average of more than $1 per click and $10 per lead. Our 27-page report offers 12 charts and graphs and a foreword by our advertising analyst, Kip Cassino.Table of Contents - Table of Contents
- Foreword
- Executive Summary
- Chapter 1: Ad Spending Goes Flat, but not for Online
- Chapter 2: Lead Generators and Search Engines Muscle In
- Chapter 4: Mortgage Advertising: Twice as Big, and Along For The Ride
- Conclusions
- List of Graphs and Charts
- Fig. 1: Top 15 Real Estate Web Sites, Combined Home & Work
- Fig. 2: Real Estate Advertising 2003-2005p
- Fig. 3: Real Estate Ad Spending: Online Media Will Surpass Newspapers in 2009
- Fig. 4: Ad Revenue per Home Sold, Newspapers v. Online
- Fig. 5: Real Estate Ad Spending, 1999-2009
- Fig. 6: Who’s Sharing $1.8 Billion in Online Real Estate Advertising
- Fig. 7: Top Search Engines for Real Estate Information
- Fig. 8: Search Engine Results: Sample Real Estate Keyword Bidding in 37 Markets
- Fig. 9: Number of Local and National Advertisers Bidding for Selected Search Terms on Google in 37 Cities
- Fig. 10: Online Becomes the Dominant Platform for the Mortgage Category by 2009
- Fig. 11: Mortgage Category Online Spending Swells
- Fig. 12: Top 20 Spending Categories for Local Online Advertising, 2005
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