Product Type: Market Research Report
Published by: Borrell Associates Inc.
Published: January 2007
Product Code: R2670-25Description This report examines a local advertising category that has suddenly popped up on the radar screen -- video advertising. We believe this sector is on track to hit $5 billion in five years and will account for more than one-third of local online advertising. Believe it or not, newspapers lead the way in this category with $81 million, mainly in video classifieds, or "long-form" infomercials. This is more than local TV stations made in 2006. This report contains video advertising estimates for 210 local markets in 2006 and projections for this year. We also detail the types of businesses buying into this form of of online advertising, and size up the competitors.Table of Contents - Chapter 1
- Sizing Up the Local Video Ad Market
- Figure 1.1: Video Gets Five Percent of Local Online Advertising in 2007
- Figure 1.2: Video Ads, Paid Search Dominate Local Web by 2012
- Chapter 2
- Major Competitors: Newspapers, TV, Cable
- Figure 2.1: Top 10 Video Sites by Number of Streams
- Figure 2.2: Do you sell streaming video ads on your TV station’s Web site?
- Figure 2.3: Monthly Local Video Streams: 13x Increase for WorldNow Since 2003
- Figure 2.4: Small-Market Growth Example: +44% in Monthly Streams
- Figure 2.5: Medium-Market Growth Example: +27% in Streams
- Figure 2.6: Large-Market Growth Example: +66% in Streams
- Figure 2.7: Naples Daily News Studio 55 “Vodcast”
- Chapter 3
- Where the Money is: Long-Form Video
- Appendix A
- Local Online Video Ad Spending by DMA
- Appendix B
- WebAuditTM Methodology
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