Product Type: Market Research Report
Published by: Borrell Associates Inc.
Published: October 2009
Product Code: R2670-42Description It may be a horrible year for advertising overall, but not for local online - and certainly not for some companies seeing double- and even triple-digit growth for local operations. Local online advertising is growing at a 12% clip this year, and we’ve taken a look at 2010 and expect further growth. This report forecasts 2010 local online sales to hit $14.9 billion, or 5% higher than where we’re expecting things to end up this year. While mobile is a hot topic, we’re projecting it to be a relatively small category locally - only $500 million - in 2010.
Table of Contents - Executive Summary
- CHAPTER 1: Slower growth + More players = Huge competition
- Fig. 1.1: Local Online Advertising, 2004-2014
- Fig. 1.2: Trends in Local Online Formats for 2010
- Fig. 1.3: Company Growth Rates for Local Online Ad Sales
- Fig. 1.4: Advertising Growth for Google, Yahoo, Microsoft & AOL
- Fig. 1.5: Largest Local Online Advertising Sellers
- CHAPTER 2: Prepping for 2010: Managing Sales Reps
- Fig. 2.1: Revenue Performance with Online-Only Reps
- Fig. 2.2: Online-Rep Compensation Di erences
- Fig. 2.3: Best-Practice Recommendations: How to Spur Reps
- Fig. 2.4: Base Salary Ranges for Local Online Reps
- Fig. 2.5: Total Compensation for Local Online Reps
- CHAPTER 3: The Shift to Online Promotions
- Fig. 3.1: The Growth of Local Online Promotions
- Fig. 3.2: The Growth of National Online Promotions
- CHAPTER 4: The Shiny New Thing: Mobile Advertising
- Fig. 4.1: U.S. Mobile Advertising Growth by Format, 2005-2014
- Fig. 4.2: Mobile Ad Formats, Local vs. National
- MARKET-BY-MARKET PROJECTIONS
- Explanation of Our 2009 and 2010 Estimates
- Appendix A: 2009 Local Interactive Ad Spending Projections
- Appendix B: 2010 Local Interactive Ad Spending Projections
- Appendix C: 2009 & 2010 Mobile Device Ad Spending Estimates
- Appendix D: Mobile Ad Networks & Agencies
- Company Pro le
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