The Webhosting Customer Survey - Europe

INTRODUCTION

Webhosting is widely expected to be one of the most profitable and fast growing areas in the Internet arena. Many different types of service provider now offer some form of webhosting solution from local dedicated webhosters through to international carriers and many companies who do not offer this service intend to do so in the future.

The purpose of this survey is to evaluate the current state of the webhosting market in Europe from the viewpoint of the users. The survey focus is on current webhosting users. We have aimed to discover just how many companies actually operate websites at present and of these how many use a webhoster as well as how satisfied those companies are with the service they receive, what type of hoster they use and what additional services they require. The primary objectives of this research are to:

• Compare the characteristics and requirements of websites across country and industry sectors
• Identify and compare different types of companies according to their website characteristics
• Identify the current and future usage of managed services across the country and industry sectors.
• Determine the current and future functionality of websites.
• Examine the relationship between the website and the webhoster.

Overall, over 700 companies have been interviewed for the purpose of this report in 7 European countries. Results have been split into country results and industry specific results to try and evaluate certain trends in different parts of the market. All interviews were conducted by a specialist market research group and results contained in this document should be read in conjunction with the data tables provided.

EXECUTIVE SUMMARY

• Webhosting - The Opportunity


• Key Issues When Using A webhoster


• Loyalty and Satisfaction


• Managed Services


• Types of Webhosting Used and Functionality

INTRODUCTION

PART 1 - WEBHOSTING PENETRATION IN EUROPE

INTRODUCTION

1.1 NUMBER OF WEBSITES PER COMPANY

• Total Results


• Country Results


• Industry Results


• Number of Websites - Outsourcers vs Non-Outsourcers


• Conclusions - Number of Websites Per Company

1.2 NUMBER OF YEARS A COMPANY HAS HAD WEBSITE

• Total Results


• Country Results


• Industry Results


• Length of Time Company Has Had Website, Outsourcers Vs
  Non-Outsourcers


• Conclusions - Length of Time Company Has Had Website

1.3 OUTSOURCING TRENDS - DO COMPANIES CURRENTLY OUTSOURCE
TO A WEBHOSTER

• Total Results


• Country Results


• Industry Results


• Conclusions - Do Companies Currently Outsource to a Webhoster

1.4 OUTSOURCING TRENDS - DO NON-OUTSOURCERS PLAN TO OUTSOURCE
TO A WEBHOSTER IN THE FUTURE

• Total Results


• Country Results


• Industry Results


• Conclusions - Do Non-Outsourcers Plan to Outsource In
  The Future

1.5 CURRENT SIZE OF WEBSITE

• Total Results


• Country Results


• Industry Results


• Conclusions - Size of Websites

PART 1 CONCLUSIONS - WEBHOSTING PENETRATION

PART 2 - TYPES OF HOSTING USED AND WEBSITE FUNCTIONALITY

INTRODUCTION

2.1 TYPES OF HOSTING USED

• Total Results


• Country Results


• Industry Results


• Conclusions - Types of Hosting Used

2.2 CURRENT WEBSITE FUNCTIONALITY

• Country Results


• Industry Results


• Current Website Functionality - Outsourcers Vs Non-Outsourcers


• Future Website Functionality - Outsourcers Vs Non-Outsourcers


• Conclusions - Website Functionality

PART 2 CONCLUSIONS - TYPES OF HOSTING USED AND WEBSITE FUNCTIONALITY

PART 3 - LOYALTY AND SATISFACTION IN THE WEBHOSTING MARKET

3.1 LENGTH OF TIME WITH WEBHOSTING PROVIDER

• Total Results


• Country Results


• Industry Results


• Conclusions - Length of Time With Webhosting Provider

3.2 TYPE OF WEBHOSTER USED

• Country Results

3.3 IMPORTANT FACTORS WHEN OUTSOURCING / CONSIDERING OUTSOURCING

• Important Attributes of Website - Companies Outsourcing
  / Considering Outsourcing

3.4 SATISFACTION WITH CURRENT SUPPLIER

3.5 REASONS FOR CHOOSING CURRENT WEBHOSTER

• Conclusions - Type of Webhoster Used and Important Considerations

3.6 REASONS FOR CHANGE OF SUPPLIER

• Total Results


• Country Results


• Industry Results


• Conclusions - Satisfaction With Current Supplier and Reasons
  For Changing Webhoster

PART 3 CONCLUSIONS - LOYALTY AND SATISFACTION IN THE WEBHOSTING
MARKET

PART 4 - MANAGED SERVICE USAGE AND REQUIREMENTS

INTRODUCTION

4.1 CURRENT USAGE OF MANAGED SERVICES

• Total Results


• Country Results


• Industry Results

4.2 FUTURE USAGE OF MANAGED SERVICES

• Total Results


• Country Results


• Industry Results


• Conclusions - Current and Future Usage of Managed Services

PART 4 CONCLUSIONS - MANAGED SERVICE USAGE

PART 5 - WEBSITE SPEND

INTRODUCTION

5.1 INITIAL START UP COST OF WEBSITE

• Total Results


• Country Results


• Industry Results

5.2 AVERAGE MONTHLY SPEND ON WEBSITE

• Total Results


• Country Results


• Conclusions - Initial Start Up Costs and Monthly Spend

PART 5 CONCLUSIONS - WEBSITE SPEND