Product Type: Market Research Report
Published by: IBS Research & Consultancy
Published: January 2001
Product Code: R284-0016Description This report describes Internet usage and attitudes of current and potential Turkish e-bankers, comparing them with non e-bankers and those unaware of the service. It covers e-commerce, online financial services, ISPs, content providers, access technologies and e-mail usage. It also analyses the impact of advertising, and gives profiles of e-bankers by market segment. It is designed to assist in the creation of effective strategies for all companies undertaking - or planning - Internet-based activities in Turkey. It is the second update in an ongoing series of e-banking reports, based on regularly repeated interviews with a representative sample of 1,500 Turkish Internet users and potential users in 7 provinces. Each report includes data from previous waves of fieldwork, allowing for the establishment and analysis of trends.Table of Contents 1 Aims And Methodology
1.1 Aims
1.2 Methodology
1.3 Sampling
2 Demographics
2.1 Summary
2.2 Gender
2.3 Marital Status
2.4 Age
2.5 Household Size
2.6 Working Household Members
2.7 Computer Literate Household Members
2.8 Highest Household Earner
2.9 Education
2.10 Occupation
2.11 Foreign Languages Known
2.12 Foreign Languages Spoken
2.13 Monthly Household Income
2.14 Monthly Household Expenditure
2.15 Residence
2.16 Socio-Economic Status
3 Internet Usage
3.1 Summary
3.2 Internet Experience
3.3 Access Point
3.4 Isp Used Most Frequently At Home
3.5 Number Sharing Isp Subscription
3.6 Isp Subscription Date
3.7 Home Connection Method
3.8 Connection Speed
3.9 Days Connected Per Month
3.10 Hours Connected Per Day
3.11 Isp Monthly Fee
3.12 Hours Connected Per Month
3.13 Isp Hourly Fee
3.14 Online Activity Frequency
3.15 Most Used Services
4 Isp Preferences
4.1 Summary
4.2 Isp Knowledge Levels
4.3 Isp Favourability
4.4 Preferred Subscription Packages
4.5 Isp Package Expiration Date
4.6 Satisfaction Level For Isp
4.7 Use Of Isp Help Line
4.8 Purchase Method Of Isp Package
4.9 Reasons For Choosing Isp
4.10 Capability Level Of Isp
4.11 Functionality Driving Usage
4.12 Other Factors Driving Usage
4.13 Isp Information Sources
4.14 Trust Of Information Sources
4.15 Likelihood To Switch Isp
5 Web Sites
5.1 Summary
5.2 Browser Used
5.3 Homepage
5.4 Homepage Criteria
5.5 Most Visited Turkish Sites
5.6 Most Visited Foreign Sites
5.7 Turkish Vs Foreign Sites
5.8 Interest In Sites
5.9 Ideal Page Features
5.10 Five Bookmarked Sites
5.11 Search Engines Preferred
5.12 Search Engine Criteria
5.13 Ad Click-Through
5.14 Desired Site Features
5.15 Interest In Wap
5.16 Interest In Cellular E-Mail
6 E-Mail Services
6.1 Summary
6.2 Use Of E-Mail
6.3 Purpose Of E-Mail Usage
6.4 E-Mail Programs Used
6.5 E-Mail Address Source
6.6 Free E-Mail Services Used
6.7 E-Mail Usage Per Week
6.8 Average Daily E-Mails Sent
6.9 Average Daily E-Mails Received
6.10 Average Daily Spam Received
6.11 Attitude To E-Mail Ads
7 Internet & Life Style
7.1 Summary
7.2 Effect Of Internet
7.3 Specific Effects
8 E-Commerce
8.1 Summary
8.2 Awareness Of E-Commerce
8.3 E-Commerce Transactions
8.4 Items Bought Online
8.5 E-Commerce Sites
8.6 E-Commerce Satisfaction
8.7 Total Spent On Transactions
8.8 Highest Amount Spent
8.9 Lowest Amount Spent
8.10 Tendency Toward E-Commerce
8.11 Reasons For Not Shopping Online
8.12 Factors Motivating E-Commerce
8.13 E-Commerce Advantages
8.14 E-Commerce Disadvantages
8.15 Items Considered
8.16 Factors Driving Online Purchase
8.17 Desired Commerce Site Features
8.18 Preferred Payment Type
9 E-Banking
9.1 Summary
9.2 E-Banking Services Used
9.3 E-Banking Sites Used
9.4 Tendency Toward E-Banking
9.5 Reasons For Not E-Banking
9.6 E-Banking Advantages 9.7 E-Banking Disadvantages
9.8 Knowledge Of E-Banks 9.9 E-Bank Favourability
9.10 Stock Exchange Activity
9.11 Online Stock Exchange Activity
9.12 Plans For Online Trading
10 E-Media
10.1 Summary
10.2 Online Newspaper Awareness
10.3 Newspaper Read?
10.4 Newspapers Read
10.5 E-Media Advantages
10.6 E-Media Disadvantages
10.7 Newspaper Familiarity
10.8 Newspaper Favourability
11 Classical Media Usage
11.1 Summary
11.2 Hardcopy Newspaper Read Yesterday?
11.3 Newspapers Read Yesterday
11.4 Magazine Read Yesterday?
11.5 Magazines Read Yesterday
11.6 Tv Watched Yesterday?
11.7 Tv Channels Watched Yesterday
11.8 Listened To Radio Yesterday?
11.9 Radio Stations Listened To Yesterday
11.10 Outdoor Ads Seen Yesterday?
11.11 Outdoor Ads Seen
11.12 Cinema Attended Yesterday
11.13 Cinema Ads Seen Yesterday
Annex 1 Socio-Economic Status (Ses) In Turkey
Annex 2 Copyright And Legal Issues
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