Product Type: Market Research Report
Published by: InfoTrends/CAP Ventures
Published: January 2007
Product Code: R290-314Description Marketing is entering a new phase of automation and technology. With Marketing Campaign Management…The Next Level of Value-Added Services, you’ll have a proven guide for building integrated campaign management into every area of your marketing. You’ll learn how to overcome key marketing problems facing every business owner and executive, including:
- Inability to acquire an integrated view of the customer
- The need to compress the campaign design-toexecution cycle to improve time to market
- The need to leverage low-cost Web and e-mail media
- Inability to measure results from marketing campaigns
- Inability to measure and justify marketing ROI
This comprehensive, in-depth report will provide you with the background, ideas, elements, definitions and case studies you need to develop an integrated marketing campaign—and take it to the next level—so you can deliver the results that you and your clients expect.
This report will allow you to seamlessly blend every communications touch point in order to maximize your customers’ success (as well as your own) by:
- Creating brand consistency
- Communicating a cohesive message across multiple channels
- Delivering personalized communication
- Leveraging interactive technology
- Demonstrating accountability
- Creating customer value
Table of Contents
- Abstract
- Introduction: Where Does Marketing Campaign Management Fit?
- The Marketing Acronym Definitions
- CRM (Customer Relationship Management) - The Corporate Customer Data Repository
- SFA (Sales Force Automation) - Managing Leads from Multiple Sources
- MPM (Marketing Performance Measurement) - Across All Media Channels
- ECM (Enterprise Content Management) - Protecting the Brand
- Integrated Direct Mail Marketing Campaign Management: Where the Graphic Communications Service Provider Fits In
- Marketing Campaign Management… How Hard Can It Be?
- Elements of Integrated Campaign Management
- What is an Integrated Marketing Campaign?
- The Technology and Terminology
- The Value Proposition
- An Anatomy of an Integrated Marketing Campaign at Reynolds DeWalt
- An Anatomy of an Effective Campaign
- Business Need
- Data
- The Creative and The Offer
- You Can. They Did!
- Making Integrated Campaign Management Work at TAG Home Care
- Today’s Graphics, Inc. (TGI)
- Direct Mail Express (DME)
- The Next Wave…
- Appendix: Vendor Profiles
- Bluestream 2005
- FUSE Custom Site
- LeadGenesys
- MindFire
- Pageflex 5.0
- Responsive Solutions
- XMPie — PersonalEffect
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