Adobe Partners with Yahoo! to Field Test the Insertion of Clickable Advertisements

Adobe Partners with Yahoo! to Field Test the Insertion of Clickable Advertisements in PDFs

Product Type: Market Research Report
Published by: InfoTrends/CAP Ventures
Published: December 2007
Product Code: R290-388

Description

Adobe and Yahoo! have announced a partnership for advertisements to be placed in Portable Document Format (PDF) files. In this partnership, Adobe will be providing the PDF platform and the technology that allows advertising links to be placed in ads and Yahoo! will be providing the infrastructure that easily links its advertising network to the document publishers. Publishers can enter the program on an opt-in basis. This document analyzes the implications of the announcement.

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