Product Type: Market Research Report
Published by: InfoTrends/CAP Ventures
Published: January 2008
Product Code: R290-392Description Consumers today are bombarded with thousands of promotional messages on a daily basis. Increasingly, marketers are using statements as well as other transactional documents in new and different ways to ensure that their messages are noticed. This method of advertising is referred to as transpromotional, or TransPromo, and it is creating a significant buzz. This document provides a brief overview of the transpromotional concept as well as its key drivers.Table of Contents - Introduction
- The TransPromo Revolution
- Key TransPromo Drivers
- Reaching Customers
- Technological Advances
- The USPS Makes TransPromo Cost-Effective
- Changing Market Conditions
- Conclusion
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