Industry Research Reports and Market Analysis at MindBranch.com
  

Xerox Launches New Brand Identity Campaign

Product Type: Market Research Report
Published by: InfoTrends/CAP Ventures
Published: January 2008
Product Code: R290-394
Description
Positioned as the biggest brand change in its history, Xerox is unveiling a new brand identity campaign designed to reflect its evolving business model and to communicate that Xerox is “much more than a copier company.” The campaign includes a new Xerox logo made up of a “wordmark” and a corresponding symbol. Along with the logo, Xerox has developed a new color palette and Xerox font set, which will be used in all future communications.
Table of Contents
Introduction
Xerox’s New Logo
New Collateral Design
Conclusion
Ordering and More Information
Price and Delivery Options


MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence.