Product Type: Market Research Report
Published by: InfoTrends/CAP Ventures
Published: February 2008
Product Code: R290-425Description InfoTrends contends that organizations should approach Digital Asset Management (DAM) in small increments at a time, addressing the most pressing requirements and growing the solution to meet additional needs and provide more capabilities to users. This approach alleviates the planning and implementation hurdles encountered when implementing these systems, which are critical given the number and complexity of digital assets today. This paper discusses the advantages of implementing a solution in a bite-wise manner and provides a sample strategy for DAM implementation, referencing WAVE Corporation’s MediaBank solution as one suitable offering.
Table of Contents - Introduction
- Productivity and Hard Costs
- Revenue-Generating Activities
- A Phased DAM Approach
- Justification
- Vendor and Solution Requirements
- Implementation Strategy: Start with Object Management
- WAVE and the MediaBank DAM Solution
- InfoTrends’ Perspective
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