Customized Communications: Market Overview: Industry Report

Customized Communications: Market Overview

Product Type: Market Research Report
Published by: InfoTrends/CAP Ventures
Published: April 2007
Product Code: R290-455

Description

This document provides a definition for the Market Overview segment of the Customized Communications White Paper Series and identifies the market opportunity presented by custom communications. It discusses the needs of the marketing professional, which thereby become requirements for print service providers. It also provides examples of applications for each market segment and considers the opportunity for marketers and printers.

Table of Contents

Introduction
Print Service Providers Defined
A Market Transformation
Helping the Marketing Professional
The Marketer’s Perspective
Customized Communications
The Time Is Now!
From Print Service Provider to Marketing Service Provider
The MSP Portfolio
The Customized Communications Continuum
Market Definition
The Marketer/PSP/Consumer Lifecycle
Market Trends and Opportunities
The Growth of Digital Color
The VDP Opportunity
Customized Communication Software Purchases
Drivers for Customized Communications
The Value Proposition for Customized Communications
Conclusion

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