Entry-Level VDP: Industry Report

Entry-Level VDP

Product Type: Market Research Report
Published by: InfoTrends/CAP Ventures
Published: May 2008
Product Code: R290-470

Description

This document provides a definition of Entry-Level Variable Data Printing and identifies the market opportunity for print service providers. It discusses the needs of document owners in both the In-Plant/CRD and Commercial market segments, and outlines the opportunity for print service providers. It also provides examples of variable data applications and a representative listing of entry-level variable data solutions.

Table of Contents

Abstract
Introduction
Variable Data Printing 101: Variable Data Printing (VDP) Defined; Transactional Meets Promotional: The Ultimate Promise of Variable Data
Entry-Level VDP & Marketing Campaigns: The Strategy; A Quality Data Source; Working with Data; The Offer; The Killer Creative; Measurement & Tracking Feedback Loop
Getting Started with Entry-Level VDP: Entry-Level VDP Examples
VDP Campaign Execution: Data; Design; Logic; Production - The Final Step
Required Skills
New Revenue Opportunities for PSPs
Target Markets
The Buying Decision: Solution Comparison; Entry-Level VDP Providers
Meeting Today’s Business Challenges
Conclusion

Ordering and More Information

Price and Delivery Options

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