Product Type: Market Research Report
Published by: InfoTrends/CAP Ventures
Published: May 2008
Product Code: R290-477Description This document provides an in-depth analysis of the findings from our 2008 U.S. consumer imaging end-user scanner survey, conducted in early February 2008. In compiling this study, we hoped to gain a greater understanding of the trends among consumers of images and all-in-one devices in terms of demographics, usage, feature importance, and future purchasing intentions. In addition to considering the habits and perceptions of current scanner owners, this document also provides some insight about consumers who do not currently own or use scanning devices.Table of Contents - Executive Summary
- Introduction
- Methodology
- Sources of Skew
- Survey Findings: All Respondents
- Respondent Demographics
- Age
- Gender
- Annual Household Income
- Presence of Children
- Technologies Owned and Used
- Survey Findings: Scanning at Home
- Currently Scans at Home
- Number of Scanning Devices
- Types of Scanners Used at Home
- Primary Scanner
- Use of a Single-Function Scanner at Home
- Survey Findings: Owners of Scanning Devices
- Length of Scanner Ownership
- Amount Paid for Scanner
- Purchase Location
- ADF vs. Platen Glass (Flatbed) Scanner
- Additional Features
- Optical Resolution
- High-Resolution Scanning
- Scanning Frequency
- Scanner Use
- Items Scanned
- Percentage of Scanning for e-Mailing
- Weekly Scanning Volume
- Weekly Printing Volume
- Future Expectations for Scanning Volumes
- Purposes of Photo Scanning
- Purposes of Document Scanning
- Importance of Various Scanner Features
- Use of Scanner as a Means of Faxing
- Most Common Scanning File Format
- Importance of Software Products
- Have OCR Software
- Digital Camera Use
- Interest in Photo Digitization Services
- Photo Digitization for Film Materials
- Photo Digitization for Photos
- Photo Digitization Services Used or Considered
- Location of Photo Digitization Services
- Preferred Delivery Method
- Future Purchasing Intentions
- Type of Scanner to Be Purchased
- Importance of Factors in Purchasing Decision
- Purchasing Location of Future Scanner
- Purchase Price of Future Scanner
- Intention to Purchase
- Survey Findings: Users of All-in-One Scanning Devices
- Choosing an All-in-One Device over a Single-Function Scanner
- Brand Preference
- Devices Considered for Purchase Besides All-in-One Scanner
- Most Frequently Used Function
- Use of All-in-One for Scanning at Home
- Survey Findings: Users of Single-Function Scanning Devices
- Choosing a Single-Function Scanner over an All-in-One Device
- Brand Preference
- Scanning Items to Print Later
- Survey Findings: Non-Owners of Scanning Devices
- Reasons for Not Owning a Scanner
- Future Purchasing Plans
- Timetable for Scanner Purchase
- Type of Scanner Likely to be Purchased
- Purchase Price
- Brand Preference
- Importance of Various Scanner Features
- Purchase Location
- Scanner Use
- Items Scanned
- Importance of Software Products
- Preference for OCR Software
- Interest in Photo Digitization Services
- Photo Digitization for Film Materials
- Photo Digitization for Photos
- Photo Digitization Services Used or Considered
- Location of Photo Digitization Services
- Preferred Delivery Method
- Digital Camera Use
- Conclusion
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